First in North
America to create automated, scalable "digital twins" for
brands in partnership with Covision Media
SUSSEX,
Wis., June 4, 2024 /PRNewswire/ --
Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience
company, has installed the first Covision Media 3D-Twin scanner for
client-facing projects in North
America at its Mooresville (Charlotte), N.C., studio. The
installation marks the launch of 3D Commerce by Quad, the company's
new solution for creating "digital twins" – an advanced and highly
specialized form of 3D scanning – with omnichannel applications for
brands as part of its content studios offering.
Quad launches 3D Commerce, is first in N.
America to create automated, scalable 3D scans for brands with
Covision Media.
Considered the first-ever scalable, automated 3D
production scanner, the Covision technology enables Quad to create
relightable, photorealistic-quality 3D assets that are adaptable to
a range of diverse applications in a fraction of the time needed
for handheld scanners. The resulting digital-twin model is a single
asset that can be deployed across multiple channels – including
e-commerce, social media, mobile, motion and print. The scans can
render still images from any angle, deliver 360º spins, and immerse
images into virtual-reality (VR) and augmented-reality (AR)
environments for virtual try-on (VTO) and other applications.
"As a company that lives and breathes innovation,
Quad is no stranger to being 'first,' but this partnership with
Covision Media is especially exciting because of the tremendous
advantages scalable, automated 3D scanning will bring our clients,"
said Eric Ashworth, President of
Quad Agency Solutions and Executive Vice President of Product &
Market Strategy.
"With 3D Commerce, Quad is transforming content
creation to simplify workflows, save time and money, and maximize
reach in today's ultra-competitive landscape," Ashworth continued.
"Marketers no longer have to think of assets for each channel as
disparate things that are produced separately. This solution
delivers exceptional creative with one adaptable asset
to be used across multiple channels – and that's a
game-changer for brands."
These 3D scans are accurate, true-to-life
replicas of a brand's product that can then be used in countless
different ways. This versatility enables Quad clients to make more
powerful consumer connections through smart, engaging content, a
hallmark of Quad's creative offering.
"We've refined this 3D scanning technology with
premier clients like Inditex-Group, NUREG and Adidas in
Europe, and some of the largest
technology companies in the world. As we looked to establish a
unique partnership in the North American market, we wanted to
collaborate with a fast-moving company that has the values, client
relationships and dedication to innovation that we only found in
Quad. We're excited about what this partnership will bring to
brands and retailers throughout North
America as they begin to experience the power of 3D
Commerce," said Franz Tschimbem, Co-Founder and CEO, Covision
Media.
The Covision Media system comprises a series of
30 cameras in a spherical array for mass-production scanning
without the need for extensive manual post-production work. Using
technology that runs on artificial intelligence learning to improve
the quality of the 3D models, the system maps the defining
features, characteristics, lighting, textures and colors of an
object to create a digital asset which is unique to a brand.
About Quad
Quad (NYSE: QUAD) is a
global marketing experience company that helps brands make direct
consumer connections, from household to in-store to online.
Supported by state-of-the-art technology and data-driven
intelligence, Quad uses its suite of media, creative and production
solutions to streamline the complexities of marketing and remove
friction from wherever it occurs in the marketing journey. Quad
tailors its uniquely flexible, scalable and connected solutions to
clients' objectives, driving cost efficiencies, improving speed to
market, strengthening marketing effectiveness, and delivering value
on client investments.
Quad employs approximately 13,000 people in 14
countries and serves approximately 2,700 clients including industry
leading blue-chip companies that serve both businesses and
consumers in multiple industry verticals, with a particular focus
on commerce, including retail, consumer packaged goods, and
direct-to-consumer; financial services; and health. Quad is ranked
as the 14th largest agency company in the U.S. by Ad
Age (2023), and the second-largest commercial printer in
North America, according to
Printing Impressions (2023).
For more information about Quad, including its
commitment to ongoing innovation, culture and sustainable impact,
visit quad.com.
About Covision Media
Covision Media is
an Italy based technology company
developing state-of-the-art 3D scanning technology. Rooted in
computer vision and machine learning research, Covision Media is
the first company ever to have developed 3D scanners that can mass
produce relightable and reality-grade 3D digital twins. The
technology was launched at the end of 2022 and has since already
found adoption by customers like Inditex Group (comprising brands
such as Zara, Bershka, Massimo Dutti), NUREG and adidas, Gore-Tex,
and some of the largest tech companies in the world.
Covision Media currently sells and leases two types of 3D
scanners. The D-Twin I and the recently released D-Twin II, able to
scan deformable objects. For more information about Covision Media
visit www.covisionmedia.ai
Media Contacts
For
Quad
Jennifer Wasmer
Director of External Communications
+1 203-522-1699
jawasmer@quad.com
For Covision Media
Nadia Crespo
Head of Marketing & Communications
+39 3295637669
nadia.crespo@covisionmedia.ai
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SOURCE Quad