SUSSEX,
Wis., July 9, 2024 /PRNewswire/ -- Quad/Graphics
Inc. (NYSE: QUAD), a global marketing experience company, is
joining forces with Homeland Stores, an Oklahoma-based supermarket chain, for the
ongoing roll-out of its innovative in-store retail media network,
In-Store Connect, at 15 Homeland banner stores this year. By adding
another regional grocer to its In-Store Connect roster, Quad is
continuing to build a nationwide in-store retail media
network.
Quad's innovative in-store RMN, In-Store
Connect, will roll out with digital content in Homeland stores
later this year.
Quad elevates the shopping experience by installing networked
digital screens and kiosks at retailer locations like Homeland to
deliver engaging messages and targeted promotions right at the
store shelf – the most critical moment in the purchasing decision.
In-Store Connect by Quad enables CPGs and retailers to collaborate
on dynamic content that resonates with the customer and provides
the unique opportunity to directly connect with shoppers at
strategic locations throughout the store, creating awareness,
influencing decisions in real-time, and driving sales.
"Our relationship with Homeland underscores Quad's commitment to
innovating impactful solutions that drive results for our clients,"
said Kevin Bridgewater, Senior Vice
President of Strategic Retail Initiatives for Quad. "In-Store
Connect is a robust, strategic offering that's opening new
marketing and revenue opportunities for mid-market retailers and
the brands on their shelves. We believe Quad is on the road to
becoming the industry standard for in-store retail media
networks."
"This is a breakthrough for retailers like us because it allows
us to stack up against the big e-commerce players while enhancing
our in-store experience and providing our customers with relevant
and engaging digital content," said Christin King, Director of
Marketing of HAC, Inc. and Homeland. "Quad's In-Store Connect is
truly innovative and aligns with our commitment to deliver
exceptional service and value to our shoppers and partners. We look
forward to an ongoing partnership with Quad that drives growth and
success for our business."
In-Store Connect digital signage, which is controlled centrally
and serviced locally, can be linked together across grocery chains
to provide powerful, at-shelf promotional opportunities for
national brands seeking coast-to-coast coverage. Quad recently
announced that it is partnering with Swiftly, a leading retail
technology and media company whose industry-leading platform helps
In-Store Connect bring the best elements of digital commerce into
physical store environments.
About Quad
Quad (NYSE: QUAD) is a global marketing
experience company that helps brands make direct consumer
connections, from household to in-store to online. Supported by
state-of-the-art technology and data-driven intelligence, Quad uses
its suite of media, creative and production solutions to streamline
the complexities of marketing and remove friction from wherever it
occurs in the marketing journey. Quad tailors its uniquely
flexible, scalable and connected solutions to clients' objectives,
driving cost efficiencies, improving speed to market, strengthening
marketing effectiveness, and delivering value on client
investments.
Quad employs approximately 13,000 people in 14 countries and
serves approximately 2,700 clients including industry leading
blue-chip companies that serve both businesses and consumers in
multiple industry verticals, with a particular focus on commerce,
including retail, consumer packaged goods, and direct-to-consumer;
financial services; and health. Quad is ranked as the 14th largest
agency company in the U.S. by Ad Age (2023), and the second-largest
commercial printer in North
America, according to Printing Impressions (2023).
For more information about Quad, including its commitment to
ongoing innovation, culture and sustainable impact, visit
www.Quad.com.
Media Contact
Jennifer Wasmer
Director of External Communications, Quad
203-522-1699
jawasmer@quad.com
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SOURCE Quad