- The Disruption® Company was awarded the honor
by showing the depth and breadth of a true global
network
- In 2024 TBWA welcomed 200 new clients, retained its top 20
and saw growth with 70% of them
NEW
YORK, Dec. 17, 2024 /PRNewswire/ --
TBWAWorldwide has been named 2024 Global Agency of the Year by
Adweek, one of the world's leading marketing publications.
TBWA was recognized for innovating ways of working with the
launch of its AI platform "Collective AI". Combining human
ingenuity with technology, the agency Collective is driving the
industry to more impactful creativity and scale, and getting its
clients to the future faster. The 11,000 creative minds that make
up TBWA were also celebrated for the culturally disruptive work
that has earned it global fame – winning an Emmy for Apple's 'Fuzzy
Feelings', partnering Levi's with Beyoncé to remake the brands
Iconic 'Launderette' ad, and showcasing the power of McDonald's
french fries through scent alone. The Adweek announcement can
be viewed here.
Alison Weissbrot, Executive Editor, Adweek noted
"TBWAWorldwide showed the depth and breadth of a true global
network by delivering creatively innovative and powerful work
around the world in 2024. The agency demonstrated a deft ability to
balance global rigor with local flavor to drive business success
for its clients. TBWA remains ahead of the game in harnessing
technology and innovation to deliver creative solutions that
bolster its clients' brands."
"Closing out a decade at TBWA, I couldn't be prouder that
TBWA has been named Adweek's Global Agency of the Year – for the
4th time since 2018. We're in the business of creating real work
for real clients with real impact, and our Disruption®
way of life continues to be really good for business." says
Troy Ruhanen, CEO,
TBWAWorldwide.
He went on; "Alongside our wonderful client partners, this
recognition is only possible because each and every one of the
brilliant brains across the TBWA Collective wakes up every day
and goes after that Brave Thing that will make the difference. And
I am so excited for Erin Riley to
bring the heat in 2025 as TBWA's new CEO."
Riley, TBWAWorldwide CEO as of January 1st 2025, added; "Despite a lot of noise
in our industry, there is really a ray of light coming from within
TBWA. I'm hoping next year that we can be a bigger force within
this industry to say… 'We can do great things. So, let's go do
them."
Looking to Disrupt? Find us at www.tbwa.com,
LinkedIn and Instagram.
About TBWAWorldwide
TBWA is The Disruption
Company®. We are a Collective of creative minds with an
unlimited creative canvas. We create brand platforms that defy
convention and compete with culture. Thanks to our trademarked
Disruption® methodology, we build the world's strongest
brands. Brands that own an unfair share of the future.
Named one of the World's Most Innovative Companies by Fast
Company in 2023, 2022, 2021, 2020, and 2019, TBWA is also
Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year and
Ad Age's A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries,
and also includes brands such as Auditoire, Digital Arts
Network (DAN), GMR, TBWAMedia Arts Lab, TBWAHealth Collective, and
TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton
Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on
LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of
Omnicom Group (NYSE: OMC).
About Adweek
First published in 1979, Adweek's
award-winning coverage reaches an engaged community across
platforms including print, digital, events, podcasts, newsletters,
social media and mobile apps. As a touchstone of the advertising
and marketing community, Adweek is an unparalleled resource for
leaders across multiple industries who rely on its content to help
them do their jobs better.
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information, visit
www.omnicomgroup.com.
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SOURCE TBWAWorldwide