US Market News
2日前
The Truth About Global BrandsJune 11, 2026 1:12 PM
PR Newswire (US) Truth Is Everything: 72% of People Say It's More Important than Ever to Prioritize TruthResearch from McCann and Economist Enterprise reveals global growth will be driven by brands' ability to eliminate doubt and connect with the world's fastest-growing audience with ideas that move at the speed and flow of cultureNEW YORK, June 11, 2026 /PRNewswire/ -- McCann today released The Truth About Global Brands, a study of 20,713 people across 20 markets, revealing a fundamental reset in how brands achieve growth and relevance, globally. This year's study draws on independent insights from an analysis of B2B decision-makers conducted by Economist Enterprise, the B2B arm of The Economist Group. At a time when AI is reshaping decision-making, trust is fragmenting and cultural influence is shifting, the research finds that brands must help consumers navigate an increasingly complex "Truth Maze" by eradicating doubt to drive growth."Global brands are experiencing a growth crisis as we've shifted from a trust economy to a doubt economy, putting CMOs under more pressure than ever," said Tyler Turnbull, Global CEO, McCann. "The new playbook for the future of brand building will be grounded in a brand's ability to show up with clarity, credibility and cultural fluency at every decision point."The "Truth Maze": a New Battleground for Brands' Bottom LineIn a world flooded with information, consumers and business leaders are navigating a "Truth Maze:" a complex web of conflicting information, AI-generated content, and competing claims that has made it harder than ever to determine what is real.While 72% of people say it's more important than ever to prioritize truth, 55% believe brands are less truthful than they were 20 years ago76% worry they will soon be unable to distinguish between real people and artificial ones onlineWhile AI adoption is expected -- 72% of consumers and 88% of B2B leaders say brands must use AI to keep up -- accountability is what will set brands apart.53% of people say being transparent about AI use is the most effective way for brands to build trust, and 45% say brands should help them understand what's real and what isn't in AI-generated contentThe commercial stakes are high, with the research revealing that trust is not a soft brand value, but a revenue driver."In a world where truth matters more than ever, certainty is the new value exchange," said Harjot Singh, Global Chief Strategy Officer, McCann.A vast majority of people (80%) say they will actively choose brands they trust, even if they cost more, signaling a growing premium on credibility69% of consumers and 79% of B2B decision-makers have stopped using a brand because they no longer trusted it"The data tells a compelling story: when business leaders lose faith in a brand, they walk away and they don't come back easily," said Tamara McMillen, Chief Revenue Officer at Economist Enterprise. "What this means for global brands is that the commercial cost of doubt is real and measurable. Brands that invest in being trustworthy guides to B2B decision-makers are the ones best positioned to grow.""Multi-Modal Globality" Challenges Traditional Brand Building PlaybookIn a world inundated with information, the research reveals a major shift in how culture and influence flow globally, as ideas move fluidly across markets, platforms and communities.Influence is increasingly multi-directional, not West-to-restMarkets like China, India and Saudi Arabia are shaping global norms73% of people say you can be a global citizen without travellingCulture no longer flows in a straight line from global to local. Instead, it circulates --emerging, evolving and scaling across interconnected networks. Legacy models of global brand building — top-down or bottom-up — are no longer sufficient.The Next Growth Engine: 1 Billion Strong "Upward Class" With culture and influence now moving multi-directionally, a new, highly influential and expanding audience is defining the new era of brand growth: the "Upward Class."1.02 billion people globally$29.5 trillion in annual spending powerHighly motivated by progress, self-improvement and upward mobilityUnlike previous generations, these consumers use brands not just to consume, but to signal progress, identity and belonging, reshaping the meaning of status itself.Critically, the "Upward Class" shows lower brand cynicism and stronger belief in brands as tools for advancement, making them disproportionately influential in defining what growth looks like next."Future growth won't come from leaning on existing audiences or legacy markers of scale," continued Turnbull. "It will come from brands that turn truth into a genuine growth engine, building connected systems of meaning, culture and commerce. That's what McCann's Truth Well Told framework is designed to do."The New Playbook for Global Brand Growth Across all findings, one principle stands out: the brands that succeed in 2026 and beyond will not be those that say the most, but those that remove the most doubt and connect with segments shaping tomorrow's demand. This requires:Acting as a trusted guide in a complex information landscapeGoing back to the basics, delivering products and experiences that are relevant, useful and prove their valueIdentifying and engaging emerging, high-growth audiences that believe in brandsDesigning truth-based ideas that move with culture and scale across networksResearch MethodologyThe Truth About Global Brands is based on a survey of 20,713 people across 20 markets [US, UK, Australia, Brazil, Canada, China, France, Germany, Italy, India, Japan, Mexico, Spain, UAE, Saudi Arabia, Philippines, Singapore, South Korea, Thailand, New Zealand], conducted between November 2025 and January 2026, combined with qualitative insights from senior marketing leaders and global CMOs.*Trended data is reported on a like-for-like basis, with the following markets [US, UK, Brazil, China, France, Germany, India, Japan, Mexico] across 2018, 2023, 2026.This year's report includes a B2B brand perspective based on independent insights from Economist Enterprise, the B2B division of The Economist Group that helps organizations understand global economic and geopolitical change, make informed strategic decisions and reach influential audiences. Their analysis surfaces the critical nuances that distinguish B2B audiences from the broader consumer sample – and what those nuances mean for brands competing for the trust and confidence of business buyers today.About?McCann
McCann, part of Omnicom (NYSE: OMC), is a leading creative solutions company. The award-winning global brand network is united across 100+ countries by a mission to build iconic brands through the radical creativity of Truth Well?Told.?Because when the truth is well told, it moves people and markets. Named one of the World's Most Innovative Companies by Fast Company in 2025 and?2024, and?ranked in the top 3 most creatively effective networks globally in the Effie Index every year since 2019, McCann?is the global brand creative partner of such iconic brands as L'Oreal Paris, Mastercard, Xbox, IKEA and Maggi.
For more information, visit?www.mccann.com. View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/the-truth-about-global-brands-302798381.html Original: The Truth About Global Brands
US Market News
2日前
The Truth About Global BrandsJune 11, 2026 12:37 PM
PR Newswire (US) Truth Is Everything: 72% of People Say It's More Important than Ever to Prioritize TruthResearch from McCann and Economist Enterprise reveals global growth will be driven by brands' ability to eliminate doubt and connect with the world's fastest-growing audience with ideas that move at the speed and flow of cultureNEW YORK, June 11, 2026 /PRNewswire/ -- McCann today released The Truth About Global Brands, a study of 20,713 people across 20 markets, revealing a fundamental reset in how brands achieve growth and relevance, globally. This year's study draws on independent insights from an analysis of B2B decision-makers conducted by Economist Enterprise, the B2B arm of The Economist Group. At a time when AI is reshaping decision-making, trust is fragmenting and cultural influence is shifting, the research finds that brands must help consumers navigate an increasingly complex "Truth Maze" by eradicating doubt to drive growth."Global brands are experiencing a growth crisis as we've shifted from a trust economy to a doubt economy, putting CMOs under more pressure than ever," said Tyler Turnbull, Global CEO, McCann. "The new playbook for the future of brand building will be grounded in a brand's ability to show up with clarity, credibility and cultural fluency at every decision point."The "Truth Maze": a New Battleground for Brands' Bottom LineIn a world flooded with information, consumers and business leaders are navigating a "Truth Maze:" a complex web of conflicting information, AI-generated content, and competing claims that has made it harder than ever to determine what is real.While 72% of people say it's more important than ever to prioritize truth, 55% believe brands are less truthful than they were 20 years ago76% worry they will soon be unable to distinguish between real people and artificial ones onlineWhile AI adoption is expected -- 72% of consumers and 88% of B2B leaders say brands must use AI to keep up -- accountability is what will set brands apart.53% of people say being transparent about AI use is the most effective way for brands to build trust, and 45% say brands should help them understand what's real and what isn't in AI-generated contentThe commercial stakes are high, with the research revealing that trust is not a soft brand value, but a revenue driver."In a world where truth matters more than ever, certainty is the new value exchange," said Harjot Singh, Global Chief Strategy Officer, McCann.A vast majority of people (80%) say they will actively choose brands they trust, even if they cost more, signaling a growing premium on credibility69% of consumers and 79% of B2B decision-makers have stopped using a brand because they no longer trusted it"The data tells a compelling story: when business leaders lose faith in a brand, they walk away and they don't come back easily," said Tamara McMillen, Chief Revenue Officer at Economist Enterprise. "What this means for global brands is that the commercial cost of doubt is real and measurable. Brands that invest in being trustworthy guides to B2B decision-makers are the ones best positioned to grow.""Multi-Modal Globality" Challenges Traditional Brand Building PlaybookIn a world inundated with information, the research reveals a major shift in how culture and influence flow globally, as ideas move fluidly across markets, platforms and communities.Influence is increasingly multi-directional, not West-to-restMarkets like China, India and Saudi Arabia are shaping global norms73% of people say you can be a global citizen without travellingCulture no longer flows in a straight line from global to local. Instead, it circulates --emerging, evolving and scaling across interconnected networks. Legacy models of global brand building — top-down or bottom-up — are no longer sufficient.The Next Growth Engine: 1 Billion Strong "Upward Class" With culture and influence now moving multi-directionally, a new, highly influential and expanding audience is defining the new era of brand growth: the "Upward Class."1.02 billion people globally$29.5 trillion in annual spending powerHighly motivated by progress, self-improvement and upward mobilityUnlike previous generations, these consumers use brands not just to consume, but to signal progress, identity and belonging, reshaping the meaning of status itself.Critically, the "UpwardClass"shows lower brand cynicism and stronger belief in brands as tools for advancement, making them disproportionately influential in defining what growth looks like next."Future growth won't come from leaning on existing audiences or legacy markers of scale," continuedTurnbull. "It will come from brands that turn truth into a genuine growth engine,building connected systems of meaning, culture and commerce. That's what McCann's Truth Well Told framework is designed to do."The New Playbook for Global Brand Growth Across all findings, one principle stands out:the brands that succeed in 2026 and beyond will not be those that say the most,but those that remove the most doubtandconnect withsegments shaping tomorrow's demand. This requires:Acting as a trusted guide in a complex information landscapeGoing back to the basics, delivering products and experiences that are relevant, useful and prove their valueIdentifying and engaging emerging, high-growth audiences that believe in brandsDesigning truth-based ideas that move with culture and scale across networksResearch MethodologyThe Truth About Global Brands is based on a survey of 20,713 people across 20 markets [US, UK, Australia, Brazil, Canada, China, France, Germany, Italy, India, Japan, Mexico, Spain, UAE, Saudi Arabia, Philippines, Singapore, South Korea, Thailand, New Zealand], conducted between November 2025 and January 2026, combined with qualitative insights from senior marketing leaders and global CMOs.*Trended data is reported on a like-for-like basis, with the following markets [US, UK, Brazil, China, France, Germany, India, Japan, Mexico] across 2018, 2023, 2026.This year's report includes a B2B brand perspective based on independent insights from Economist Enterprise, the B2B division of The Economist Group that helps organizations understand global economic and geopolitical change, make informed strategic decisions and reach influential audiences. Their analysis surfaces the critical nuances that distinguish B2B audiences from the broader consumer sample – and what those nuances mean for brands competing for the trust and confidence of business buyers today.About?McCann
McCann, part of Omnicom (NYSE: OMC), is a leading creative solutions company. The award-winning global brand network is united across 100+ countries by a mission to build iconic brands through the radical creativity of Truth Well?Told.?Because when the truth is well told, it moves people and markets. Named one of the World's Most Innovative Companies by Fast Company in 2025 and?2024, and?ranked in the top 3 most creatively effective networks globally in the Effie Index every year since 2019, McCann?is the global brand creative partner of such iconic brands as L'Oreal Paris, Mastercard, Xbox, IKEA and Maggi.
For more information, visit?www.mccann.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/the-truth-about-global-brands-302798348.htmlSOURCE McCann Original: The Truth About Global Brands
US Market News
1月前
Susan Howe to Retire from Weber Shandwick; Karen Pugliese Named CEOMay 14, 2026 1:30 PM
PR Newswire (US) NEW YORK, May 14, 2026 /PRNewswire/ -- Weber Shandwick, an Omnicom Public Relations (OPR) agency, today announced that Susan Howe, who has served as CEO since 2024, will retire from the agency on September 1, 2026, after a career spanning nearly three decades. Karen Pugliese, currently serving as Weber Shandwick's Global President, will succeed Howe as CEO, effective September 1, 2026. Howe and Pugliese will continue working closely on the transition to ensure continuity for employees, clients and partners. "This is an important moment for Weber Shandwick," said Chris Foster, CEO, Omnicom Public Relations. "Susan has led this agency with vision and integrity, and she leaves the agency exceptionally well positioned for the future. Karen Pugliese is a deeply respected leader with a strong command of the business, our clients and our people. I have every confidence she will continue to strengthen the agency's reputation and impact."Under Howe's leadership, Weber Shandwick earned significant industry recognition, including PRWeek's Global Agency of the Year, PRovoke's Global Agency of the Decade and more than 250 Cannes Lions. Howe also oversaw the expansion of the agency's capabilities through Weber I/O, Weber Advisory and Weber Create, broadening Weber Shandwick's integrated communications and advisory offerings."Karen has been my trusted partner in building this agency into what it is today," said Howe. "She knows this business, our people and our clients with deep experience and commitment. I could not be more confident in her leadership and look forward to seeing what the agency accomplishes next. It has been a privilege to lead Weber Shandwick and work alongside such talented colleagues around the world."She's been a steady force at Weber Shandwick for more than 15 years, serving in leadership roles including Executive Vice President of the Consumer Practice, Chief of Staff to the CEO, Global Chief Growth Officer and, most recently, Global President. She has overseen the agency's business strategy and innovation agenda, led key client relationships and partnered closely with leaders across the network to shape the agency's future direction."Susan is one of the most visionary and impactful leaders I've had the privilege to work with," said Pugliese. "What she has built here — an agency defined by creative excellence and a culture that attracts and develops outstanding talent — is a strong platform for the future. I am deeply honored to take on this role and focused on what's next for our agency, our clients and our people."Weber Shandwick also announced that Jim O'Leary, Chief Executive Officer, North America and Global President, is departing the agency to pursue a new opportunity.About Weber Shandwick
Weber Shandwick is part of Omnicom Public Relations (OPR). The agency has been recognized with numerous industry honors, including PRWeek's Global Agency of the Year, PRovoke's Global Agency of the Decade and more than 250 Cannes Lions.About Omnicom Public Relations
Omnicom Public Relations (OPR) is the global public relations capability of Omnicom Group (NYSE: OMC) and one of the company's Connected Capabilities. Operating through leading agency brands, OPR advises and activates for clients across corporate and brand communications, health, public affairs, and social impact. OPR connects world-class talent with shared platforms, technology, and data-driven intelligence, including Omnicom's Omni platform, to deliver integrated communications that shape reputation, drive influence, and produce measurable impact worldwide.Contact:
US Market News
1月前
FleishmanHillard Launches Dedicated "America 250" Unit to Help Organizations Navigate Historic MilestoneMay 12, 2026 1:00 PM
PR Newswire (US) New offering supports brands and institutions in capturing opportunity and managing risk surrounding the United States' 250th anniversaryNEW YORK, May 12, 2026 /PRNewswire/ -- FleishmanHillard today announced the launch of an America 250 Unit, a specialized offering designed to help brands and organizations navigate the opportunities and complexities surrounding the United States' 250th anniversary in 2026. The semiquincentennial of the United States marks a defining cultural and civic moment, expected to drive unprecedented levels of national excitement, global attention, and engagement. For organizations, it presents a unique opportunity to connect with audiences, demonstrate shared values, and build lasting brand relevance. At the same time, it introduces heightened reputational risk as companies operate within an increasingly polarized and fast-moving environment."America 250 is not just a milestone. It is a defining moment for how organizations show up in culture, in communities, and in the national conversation," said Jim Joseph, Global Head of Brand Impact, FleishmanHillard. "There is enormous opportunity for brands to engage in meaningful ways, but it must be done with precision, authenticity, and a clear understanding of the broader environment. Our clients are looking for guidance that balances ambition with accountability, and that's exactly what this unit is built to deliver."FleishmanHillard's America 250 Advisory Unit brings together experts across corporate affairs and brand impact to help clients both leverage and navigate this moment in order to build brand value while protecting reputation.A Comprehensive Approach to America 250FleishmanHillard's America 250 Unit will provide clients with a full suite of capabilities, including:Strategic counsel on positioning, narrative development, and stakeholder engagementRisk assessment and scenario planning for reputational and political sensitivitiesPartnerships and alignment with official and unofficial America 250 organizationsEarned media strategy and collaboration with leading publishers, media platforms, and influencersExecutive visibility and thought leadership programming tied to the milestoneAlways-on intelligence and audience insights through a dedicated America 250 client newsletter and briefingsFleishmanHillard counselors are already in regular contact with key stakeholders shaping the America 250 ecosystem, including organizers, policymakers, media organizations, and cultural institutions. This access enables clients to identify credible opportunities and engage early in the planning cycle."We're already working across more than a dozen clients to help shape how they engage in this moment," said Michael Moroney, Head of Corporate Affairs, The Americas, FleishmanHillard. "What's clear is that this is not a one-size-fits-all opportunity. It requires a thoughtful balance of brand ambition, cultural awareness, and risk management. We've developed internal playbooks and frameworks to help clients move quickly, while ensuring they are aligned, relevant, and prepared for scrutiny."The America 250 Unit reflects FleishmanHillard's broader strategy to lead clients through moments where business, brand, policy, culture, and reputation converge. As organizations face increasing pressure to take positions and engage authentically, the firm's integrated model ensures that communications strategies are both impactful and resilient.About FleishmanHillard?
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named Data Driven Agency of the Year at the 2026 PRovoke Innovation SABRE Awards and was named the 2022 and 2023?PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek?UK?Large Consultancy of the Year. FleishmanHillard is part of?Omnicom PR and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.? View original content to download multimedia:https://www.prnewswire.com/news-releases/fleishmanhillard-launches-dedicated-america-250-unit-to-help-organizations-navigate-historic-milestone-302769835.htmlSOURCE FleishmanHillard Inc. Original: FleishmanHillard Launches Dedicated "America 250" Unit to Help Organizations Navigate Historic Milestone
US Market News
1月前
Omnicom Elevates Christine Gambino to CEO of Omni PlatformMay 4, 2026 9:00 AM
PR Newswire (US)
Flywheel CEO Alex McCord Assumes Leadership of Omnicom Commerce
Duncan Painter Steps Down to Pursue UK-Based OpportunityNEW YORK, May 4, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced it has elevated Christine Gambino to Chief Executive Officer of Omni, effective immediately. She succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the United Kingdom, his home country.Gambino brings extensive expertise to this role. As Chief Operating Officer of Omni, she oversaw operations for a team of more than 1,000 product and technology leaders dedicated to building Omnicom's marketing and sales intelligence platform. In her new role as CEO, she will drive Omni's continued development, ensuring its evolution delivers strategic value to clients and Omnicom teams.Prior to Omni, Gambino spent six years at Flywheel. There, she led engineering, product, and data science teams and drove key innovations in automation and predictive analytics. She previously held roles at Under Armour, UPS, and CasSevern—building a strong foundation in technology, product development, and operational excellence."It's an honor to lead Omni at this pivotal moment when the platform is serving as a shared resource for the new Omnicom," said Gambino. "Duncan has created an exceptional foundation, and I'm grateful for his partnership and leadership as we now accelerate adoption across the organization. I look forward to ensuring teams across every discipline can leverage Omni's integrated capabilities to deliver measurable impact for clients."Omnicom Commerce, also previously under Painter, will now be led by Alex McCord, who will oversee its operations and growth while continuing as CEO of Flywheel. With 15 years of experience in the commerce industry, McCord has built a reputation for driving transformative growth by seamlessly integrating technology, data, and strategic insights to elevate sales and brand performance."I'm proud of how swiftly we launched the next generation of Omni following the Interpublic acquisition, establishing it as a unified asset for the combined group. Christine was central to that effort and brings a deep understanding of the platform to drive Omni to its next phase," said Painter. "Additionally, Alex has been instrumental in shaping Flywheel into an industry leader and brings deep commerce expertise to strengthen Omnicom Commerce. I have complete confidence in both of them to accelerate impact across Omnicom as I move into my next chapter in the UK, where I'll be closer to my family."Omni and Flywheel will continue to operate as a core part of Omnicom's Integrated Media capabilities.About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world–class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.
View original content:https://www.prnewswire.com/news-releases/omnicom-elevates-christine-gambino-to-ceo-of-omni-platform-302760904.htmlSOURCE Omnicom Group Inc.
Original: Omnicom Elevates Christine Gambino to CEO of Omni Platform
US Market News
2月前
Creo Debuts AI Solution for Real-Time Creator Content Editing, Reducing Costs and Time-to-Market While Ensuring Brand Compliance at ScaleApril 28, 2026 11:30 AM
PR Newswire (US)
New agentic tool from Omnicom Media's influencer marketing arm leverages Google's advanced models, including GeminiVeo and Nano Banana, to add post-production editing to Creo's suite of AI-powered creator discovery, briefing and vetting toolsNEW YORK, April 28, 2026 /PRNewswire/ -- Creo, the influencer marketing arm of Omnicom Media announced a collaboration with Google Cloud to transform the content creator lifecycle. This partnership introduces advanced post-production editing capabilities to Creo's suite of AI-powered tools, drastically reducing the time and cost associated with brand compliance in influencer channels.
By integrating Google Cloud's generative AI, Creo is evolving its Content Vetting Agent from a diagnostic tool into a proactive editing solution. Built on Google Cloud's Gemini Enterprise Agent Platform, the tool now leverages the multimodal power of Gemini and Veo to analyze and instantly modify creator content.As brands scale influencer investments, ensuring content meets strict brand standards has become more complex and time-consuming, with traditional manual review processes slowing production times and limiting scalability. This new capability addresses that challenge by combining Gemini Enterprise and its advanced AI models from Google with Creo's proprietary influencer marketing platform to enable automated content analysis, real-time feedback, and seamless editing at the touch of a button."This is a breakthrough moment for influencer marketing," said Kevin Blazaitis, President, Creo. "For the first time, we're not just identifying issues in creator content - we're resolving them instantly, enabling our clients to move at the speed of culture while maintaining control and compliance."This first-mover capability represents the latest advancement in Creo's suite of AI-powered tools designed to accelerate the full creator lifecycle from discovery to activation. In addition to the Content Vetting Agent, the suite also includes the Creator Discovery Agent, which surfaces and vets creators aligned to brand objectives and the Creator Briefing Agent, which analyzes creator submissions against bespoke brand suitability guidelines and Creo best practices.How It WorksCreo's Content Vetting Agent - enabled by Gemini - evaluates submitted content, assigns a suitability score, and flags specific issues - such as the presence of restricted items (e.g., an alcoholic beverage in the background that violates brand guidelines).With the new enhancement, Creo takes this process a step further, enabling light-touch, non-substantive edits in real time—such as removing restricted objects, blurring logos, or adjusting wardrobe elements (e.g., changing a competitor's brand color to a neutral alternative).For regulated industries such as alcohol and gambling, the tool also ensures adherence to bespoke requirements, including persistent visibility of disclaimers like "Age 21+."Edited content is returned to creators within minutes for final approval, eliminating the need for costly and time-intensive reshoots while preserving the integrity of the creator's original storytelling."This collaboration with Creo brings our latest AI models directly into the creator workflow," said Tarun Rathnam, Director of AI & Cloud for Marketing at Google Cloud. "The integration empowers brands and creators to collaborate at the speed of culture, unlocking faster, higher-quality content production and near-instant automated refinements at scale."Delivering Measurable Impact for ClientsThe new capability delivers tangible benefits across cost, speed, and quality:Better Content: AI-driven screening using Gemini ensures alignment with brand, legal, and compliance standards, catching details that human review may miss.Faster Turnaround: Reduces content review and approval timelines by two-to-three days, with same-day turnaround now possible.Lower Production Costs: Eliminates additional creator revision fees, reshoot and editing costs.Operational Efficiency: Reduced time spent on manual review and coordination.The capability is currently available in the United States, with global expansion planned in Q3.CONTACT: Isabelle Gauvry
isabelle.gauvry@omc.comABOUT CREO
Creo, an Omnicom Media specialized service, is a data-driven, end-to-end influencer marketing agency that leverages the power of the Omni intelligence platform and Acxiom RealID™ to approach influencer marketing like a media channel that can be planned, measured and optimized to deliver impact at all levels of the marketing funnel. For more information visit creo.com.About Omnicom Media
Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom, and Annalect; and a broad spectrum of specialized services. For more information visit omnicommedia.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/creo-debuts-ai-solution-for-real-time-creator-content-editing-reducing-costs-and-time-to-market-while-ensuring-brand-compliance-at-scale-302755923.htmlSOURCE Omnicom Media Group
Original: Creo Debuts AI Solution for Real-Time Creator Content Editing, Reducing Costs and Time-to-Market While Ensuring Brand Compliance at Scale
US Market News
2月前
Omnicom Expands Adobe Partnership to Drive Industry-Specific AI-Powered Marketing TransformationApril 21, 2026 1:22 PM
PR Newswire (US)
Omnicom to Launch New Enterprise Agentic Operating Model Solution powered by Omni Across Retail, Financial Services, Pharmaceuticals, and AutomotiveNEW YORK, April 21, 2026 /PRNewswire/ -- At Adobe Summit, Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced an expansion of its long-standing global partnership with Adobe to co-develop an enterprise-grade, industry-specialized AI Agentic Operating Model solution. Omnicom will bring this solution to market by integrating Omni, its proprietary marketing and sales platform, and its agentic framework with Adobe's enterprise marketing and creative technology stack. Designed for global brands, the solution enables orchestration across strategy, creative development, planning, activation, and measurement at enterprise scale. Its component-based architecture can be rapidly deployed across specific use cases and is anchored by a client specific knowledge graph powered by Omni.The partnership directly addresses a market challenge: most AI marketing solutions remain disconnected point tools that lack enterprise governance, vertical specialization, and true orchestration. The Agentic Operating Model solves this by creating a unified, managed solution built on Adobe technology and designed specifically for Retail, Financial Services, Pharmaceuticals, and Automotive enterprises.Over the next 12 months, Omnicom will design, architect, and operationalize the industry focused solution across five core use cases: end-to-end customer experience, omni channel planning, total creative workflow, .com, and email. The solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.Omnicom's Precision Marketing Capability will lead the design, build, and operationalization of the Agentic operating model and development of new agents, delivering them as a managed service tailored to each vertical's specific workflows and governance requirements.Differentiated Approach to Enterprise AI AdoptionUnlike point solutions, this solution eliminates vendor fragmentation through a single branded offering sold directly to enterprises and managed as a service. The platform integrates Omnicom's specialized agency capabilities, providing deep vertical expertise and compliance frameworks critical to regulated industries, with Adobe's world-class content and data orchestration capabilities. Omni, powered by Acxiom Real ID's privacy-first identity foundation of 2.6 billion verified global IDs enriched with cultural, media, and commerce signals, further strengthens the ecosystem by accelerating audience activation and enabling sophisticated segmentation. This unified data layer flowing into Adobe Real-Time CDP solves cold-start challenges while providing a single source of truth across every team, from brief to activation."This expanded partnership fundamentally changes what's possible for CMOs today," said Luke Taylor, CEO, Omnicom Precision Marketing. "We're not bolting AI onto existing workflows, we're building production-ready systems for our clients that handle the full marketing journey, from strategy through measurement. By combining Adobe's platform, Omni's unified data layer and agentic capabilities, and our vertical expertise, we're delivering an agentic operating model that enterprise teams can actually trust and scale.""Our clients don't want another AI vendor adding complexity to their operations. They want systems built for enterprise reality: governance at scale, vertical specialization, and the ability to move from brief to activation without multiple tool switches," said Paolo Yuvienco, Chief Technology Officer at Omnicom. "This co-innovation with Adobe lets us deliver exactly that."Strategic Go-To-Market and OperationsOmnicom is establishing a Center of Excellence to operationalize the Agentic Operating Model solution, with comprehensive go-to-market acceleration across its four target verticals."This co-innovation brings together what enterprises need most: deep vertical expertise and a production-ready solution built for scale. By combining Adobe's technology with Omnicom's capabilities, we're enabling CMOs to deploy AI at scale and rapidly move from proof of concept to competitive advantage," said Stephen Frieder, Chief Revenue Officer, Enterprise, Adobe.The expanded partnership reflects Omnicom's commitment to advancing how agencies harness AI at enterprise scale. By embedding Adobe technology at the core of its operations and maintaining tight alignment through joint governance and strategic planning, both companies are accelerating the path from marketing strategy to production workflows powered by responsible, governed generative AI.About Omnicom
Omnicom (NYSE:OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world–class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.
View original content:https://www.prnewswire.com/news-releases/omnicom-expands-adobe-partnership-to-drive-industry-specific-ai-powered-marketing-transformation-302749094.htmlSOURCE Omnicom Group Inc.
Original: Omnicom Expands Adobe Partnership to Drive Industry-Specific AI-Powered Marketing Transformation
US Market News
2月前
Omnicom's Transformation Consultancy Strengthens Capabilities with the Launch of Unified Adobe PracticeApril 1, 2026 9:43 AM
PR Newswire (US)
NEW YORK, April 1, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced that Credera, its transformation consultancy, has launched a comprehensive Adobe practice designed to meet the evolving needs of enterprise organizations. Nik DeBenedetto, former CEO of LeapPoint, which Omnicom acquired in 2024, will lead the Adobe practice as Global Managing Director. As part of this launch, LeapPoint will be fully integrated into Credera.The combination of Credera's transformation consulting expertise and LeapPoint's award-winning Adobe capabilities, integrated with Omnicom's leading connected capabilities—including media, creative, commerce, data, and identity solutions—significantly strengthens Omnicom's position as the market leader in enterprise marketing transformation. This comprehensive, end-to-end offering delivers transformation consulting at enterprise scale. In 2025, LeapPoint further demonstrated this leadership by winning the Adobe Digital Experience GenStudio Partner of the Year – Americas and the Adobe Digital Experience Partner of the Year – UK&I."Bringing together our teams and capabilities expands our ability to help clients realize the value of their Adobe investments faster," said Nik DeBenedetto, former CEO of LeapPoint and now Global Managing Director of Omnicom's Adobe Practice. "The trusted relationships and commitment to excellence that have long set us apart with clients and Adobe remain unchanged, now backed by Omnicom and a unified team with broader capabilities working on their behalf."Growth & Momentum for Omnicom's Transformation ConsultancyThis integration strengthens Omnicom's consulting transformation strategy, anchored by Credera's Adobe partnership and bolstered by proven industry talent—including Jantzen Bridges as Credera Global President and Todd Schwarz, the former Global Customer Technology & Adobe Lead at Accenture Song, as the Global Digital Platform Lead."With the addition of industry leader, Todd Schwartz, last year, we have significantly expanded the breadth and scale of the transformation we are helping our clients achieve." said Jantzen Bridges. "We expect growth to accelerate with Nik DeBenedetto and his team taking the helm of our Omnicom Adobe practice."Bridges continues, "Omnicom is helping to define the future of marketing and bringing that vision to life for clients through transformational work, including automating content supply chains, leveraging data and identity to drive better personalization and reach, and implementing new operating models powered by humans and enabled by agents. The new Adobe Practice will strengthen those capabilities and help us deliver them more effectively.""This launch is already driving growth opportunities for our clients and the business," said Luke Taylor, CEO of Omnicom Precision Marketing. "By combining LeapPoint's Adobe expertise with Credera's transformation capabilities through Omnicom's integrated client service model, we are well positioned to help clients transform their operations and drive sustainable revenue growth."Showcasing the Omnicom Adobe Practice at Adobe SummitOmnicom will officially unveil this unified Adobe practice at Adobe's Summit in April as a Diamond Sponsor. To learn more about Omnicom's Adobe practice, visit https://adobe.omc.com/adobe-summit.About Omnicom
Omnicom (NYSE:OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni and its proprietary data and identity, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.About Credera
Credera (Credera.com), Omnicom's Transformation Consultancy, empowers the world's leading brands to navigate the complexities of data, technology, and marketing. As a global consultancy embedded with Omnicom's creative and media scale, we bridge marketing ambition and technical execution to accelerate growth quickly and sustainably. Combining deep technical and data expertise with creative firepower, Credera's more than 3,000 consultants across the globe help enterprise leaders achieve marketing and advertising enablement and technology and data excellence.
View original content:https://www.prnewswire.com/news-releases/omnicoms-transformation-consultancy-strengthens-capabilities-with-the-launch-of-unified-adobe-practice-302731423.htmlSOURCE Omnicom Group Inc.
Original: Omnicom's Transformation Consultancy Strengthens Capabilities with the Launch of Unified Adobe Practice
US Market News
3月前
OMNICOM MEDIA NAMED BEST PERFORMING GLOBAL MEDIA GROUP, EARNS #1 RANKING ACROSS ALL FOUR REGIONSMarch 26, 2026 11:22 AM
PR Newswire (US)
Latest RECMA Diagnostics Report Sees OM agency OMD Scoring Its 11th Consecutive #1 Ranking, with PHD, Initiative and UM All Earning Slots Among the Top Ten NEW YORK, March 26, 2026 /PRNewswire/ -- In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency Industry), Omnicom Media, an Omnicom (NYSE: OMC) connected capability, been named the best performing global media group, topping both the global ranking as well as the regional rankings across North America, EMEA, APAC and LATAM.
As RECMA notes in its report, Omnicom Media – officially created in December 2025 by the integration of Omnicom Media Group and IPG Mediabrands - is "emerging as the new industry powerhouse." The leader in Activity Volume/Billings with approximately 30% industry share, Omnicom Media also leads this Diagnostic Report globally with just under 35% of quali-share (approximately 50% higher than the #2 ranked group).Concurrently, four of the top 10 best performing media agencies were Omnicom Media brands, including OMD (ranked #1 for the 11th consecutive report), PHD, Initiative and UM.Widely considered the most comprehensive report for analyzing media agency performance, the bi-annual RECMA Diagnostics report is based on the evaluation of approximately 700 agencies in 45 markets. Utilizing 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data & content resources; and homogeneity across geographies. Participating agencies are ranked both numerically by "quali-points" and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile, and Average Profile.The Dominant profile is awarded in a market where an agency significantly outperforms its competitors across multiple Diagnostic criteria. In the current report, Omnicom Media agency brands were dominant in 19 markets - more than any other media group – encompassing all four regions. "In creating Omnicom Media, the goal was never to simply be the biggest, but to use that scale intelligently to design the leading growth ecosystem for our clients. The comparison between our 30% volume share and almost 35% quali-share proves that scale can be multiplied when combined with industry leading capabilities and talent," says Omnicom Media CEO Florian Adamski. "The strength of that offer is reflected not only in Omnicom Media's #1 ranking globally and across every region - but also in the continued leadership of OMD and the strength of PHD, Initiative, and UM, speaks to the consistency, collaboration, and ambition of our teams worldwide.RECMA Ranking Caps an Impressive First Hundred DaysThe report lands as Omnicom Media recently marked its first 100 days, during which OM announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest, and Walmart; saw Omnicom's commerce capabilities receive the highest possible scores in the Forrester Commerce Services Wave evaluation; paved the way for more than 30 clients to participate in the launch of ChatGPT ads; and was awarded $5 billion in new business, wins, retentions, and expansions. In recent weeks, trade publications have reported Delta, Dyson, and streaming platform SkyShowtime entrusting their global media investment business to Omnicom Media.Says Adamski, "As we move beyond our first 100 days, these milestones reinforce our belief that growth by design - powered by Omnicom Media's unique advantages in scale data, identity, commerce and talent - will enable us to deliver outsized growth for our clients and define the future of our industry."OMD's Lock on #1 Holds for Historic 11th CycleDescribing OMD's 11th top ranking as representing a "very comfortable" lead vs. the #2 ranked agency, RECMA reported that OMD also showed the greatest consistency of its performance across the 45 markets studied, ranking Dominant or High Profile in 62% of all markets. Looking at diversified services, OMD was ranked #1 in North America and EMEA for Digital, Data and Content experts.In the July 2025 RECMA Overall Activity Volume (OAV) analysis that tracks billings volume for more than 800 agencies across 54 markets), OMD was once again ranked #1 by volume, with close to $USD 35.6 billion in total billings - outperforming its nearest competitor by $4.4 billion – and YoY growth of +9.5 %.ABOUT OMNICOM MEDIAOmnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world's largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry's most powerful portfolio of Identity (Acxiom RealID™), Commerce (Flywheel), and Intelligence (Q™) assets to design dynamic Growth Ecosystems that enable the world's most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialized services. For more information visit omnicommedia.comCONTACT: Isabelle Gauvry, isabelle.gauvry@omc.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/omnicom-media-named-best-performing-global-media-group-earns-1-ranking-across-all-four-regions-302726276.htmlSOURCE Omnicom Media Group
Original: OMNICOM MEDIA NAMED BEST PERFORMING GLOBAL MEDIA GROUP, EARNS #1 RANKING ACROSS ALL FOUR REGIONS
US Market News
3月前
Omnicom Agencies Dominate Fast Company's Most Innovative Companies 2026March 24, 2026 11:12 AM
PR Newswire (US)
NEW YORK, March 24, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced five of its agencies have been named to Fast Company's Most Innovative Companies 2026. Four agencies were recognized on the Advertising & Marketing list, more than any other holding company. Additionally, Weber Shandwick ranked #2 on the Public Relations and Brand Strategies list, topping the list for the third year in a row.Fast Company's Most Innovative Companies list is the definitive source for recognizing the organizations that are transforming industries and shaping society. Having Omnicom agencies such as BBDO, Goodby Silverstein & Partners, MARTIN, and Weber Shandwick, recognized across sectors speaks to the depth and diversity of innovation happening throughout the company. The recognition reflects Omnicom's commitment to supporting the individuality of its agencies—empowering each to define and pursue innovation on its own terms while honoring their distinct cultures, talent, and perspectives.Recognizing the agencies' work and development through 2025 – the list celebrated those rethinking how they develop creative work, invest in talent, and build AI systems that help brands show up clearly in a fragmented world. At Goodby Silverstein & Partners, that meant a focus on "mass intimacy," using creativity to deliver broad reach with personal, emotional impact through culturally resonant campaigns for brands like Mountain Dew, Cheetos, and Doritos.Innovation also remained central to MARTIN, which continued its long evolution from a PR shop into a modern cultural agency, refining how it creates work, supports its people, and helps brands show up with clarity and consistency.Weber Shandwick continued to deepen its strategic role with clients, winning major new business including Mars and expanding seven-figure engagements, while also advancing the use of AI through proprietary tools and broad employee training.At BBDO, creativity was positioned as a driver of business growth and measurable impact. Guided by its mission to DO BIG THINGS, the agency strengthened its role as a business partner through cross-functional teams that test ideas against business metrics and help clients build enduring IP rather than one-off campaigns. FCB was also cited in the list for its category-defining campaigns driven by creative teams now primarily united with BBDO as part of the acquisition of Interpublic Group in late 2025."Having five Omnicom agencies recognized among Fast Company's Most Innovative Companies validates the exceptional talent and ingenuity within our company," said John Wren, Chairman and CEO, Omnicom. "We've always empowered our agencies to keep their individuality and culture while leveraging our collective intelligence, tools, and AI capabilities. The result is five completely different visions for 'innovation', but all with amazing results for our clients. I want to congratulate each of these agencies for their recognition and for their constant evolution that keeps them at the top of the industry."To learn more, visit Fast Company.This recognition follows another significant industry validation. Last week, WARC named Omnicom the #1 holding company for effectiveness in its Effective 100 ranking. The ranking recognizes the world's most awarded campaigns and companies for delivering tangible business impact.About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.
View original content:https://www.prnewswire.com/news-releases/omnicom-agencies-dominate-fast-companys-most-innovative-companies-2026-302723594.htmlSOURCE Omnicom Group Inc.
Original: Omnicom Agencies Dominate Fast Company's Most Innovative Companies 2026
US Market News
4月前
OMNICOM PRICES SENIOR NOTES OFFERINGSFebruary 25, 2026 7:09 PM
PR Newswire (US)
NEW YORK, Feb. 25, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC) today announced the pricing of its public offerings of (i) $1.7 billion aggregate principal amount of senior notes (collectively, the "USD Notes") to be issued by Omnicom and (ii) €600 million aggregate principal amount of senior notes to be issued by Omnicom Finance Holdings plc (the "Euro Notes Issuer"), a wholly owned indirect subsidiary of Omnicom, which Euro Notes (as defined below) will be fully and unconditionally guaranteed by Omnicom. The offerings are comprised of the following tranches:
$400 million aggregate principal amount of 4.200% Senior Notes due 2029 (the "2029 Notes");$700 million aggregate principal amount of 5.000% Senior Notes due 2033 (the "2033 Notes");$600 million aggregate principal amount of 5.300% Senior Notes due 2036 (the "2036 Notes"); and€600 million aggregate principal amount of 3.850% Senior Notes due 2034 (the "Euro Notes").The offerings are expected to close on March 2, 2026, subject to the satisfaction of customary closing conditions. The offerings are not conditioned on each other.The USD Notes Offering
The 2029 Notes, 2033 Notes and the 2036 Notes will mature on March 2, 2029, June 2, 2033 and June 2, 2036, respectively. The USD Notes will be the unsecured and unsubordinated obligations of Omnicom and will rank equal in right of payment to all its existing and future unsecured senior indebtedness.The USD Notes will not be listed on any securities exchange or included in any automated quotation system.Omnicom intends to use the net proceeds from the USD Notes offering to fund the repayment of its 3.600% Senior Notes due 2026 co-issued with Omnicom Capital Inc., which mature on April 15, 2026, of which $1.4 billion aggregate principal amount was outstanding as of December 31, 2025, and any remaining proceeds for general corporate purposes, which could include working capital expenditures, fixed asset expenditures, acquisitions, repayment of commercial paper and short-term debt, refinancing of other debt, repurchases of Omnicom's common stock or other capital transactions.Citigroup Global Markets Inc. and Deutsche Bank Securities Inc. are acting as joint global coordinators and joint book-running managers and BofA Securities, Inc., J.P. Morgan Securities LLC and Wells Fargo Securities, LLC are acting as joint book-running managers for the USD Notes offering.The Euro Notes Offering
The Euro Notes will mature on May 2, 2034. The Euro Notes will be fully and unconditionally guaranteed by Omnicom. The Euro Notes and the related guarantee will be the unsecured and unsubordinated obligations of the Euro Notes Issuer and Omnicom, respectively, and will rank equal in right of payment to all of their respective existing and future unsecured senior indebtedness.A listing application will be made to have the Euro Notes listed on The New York Stock Exchange, which will be subject to approval by The New York Stock Exchange. If such a listing is obtained, the Euro Notes Issuer will have no obligation to maintain such listing, and the Euro Notes Issuer may delist the Euro Notes at any time.The Euro Notes Issuer intends to use the net proceeds from the Euro Notes offering for general corporate purposes, which could include working capital expenditures, fixed asset expenditures, acquisitions, repayment of commercial paper and short-term debt, refinancing of other debt, repurchases of Omnicom's common stock or other capital transactions.Citigroup Global Markets Limited and Deutsche Bank AG, London Branch are acting as joint global coordinators and joint book-running managers and BNP PARIBAS and HSBC Bank plc are acting as joint book-running managers for the Euro Notes offering.This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction to any person to whom it is unlawful to make an offer, solicitation or sale in such jurisdiction. The public offerings are being made pursuant to an effective shelf registration statement that has been filed with the Securities and Exchange Commission ("SEC"). A final prospectus supplement related to the Euro Notes offering will be filed with the SEC and will be available on the SEC's website at http://www.sec.gov. In addition, copies of the prospectus and prospectus supplement relating to the Euro Notes offered in the Euro Notes offering may be obtained by contacting any of the following underwriters: Citigroup Global Markets Limited at 1-800-831-9146, Deutsche Bank AG, London Branch at 1-800-503-4611, BNP PARIBAS at 1-800-854-5674 and HSBC Bank plc at 1-866-811-8049. A separate final prospectus supplement related to the USD Notes offering will be filed with the SEC and will be available on the SEC's website at http://www.sec.gov. In addition, copies of the prospectus and prospectus supplement relating to the USD Notes offered in the USD Notes offering may be obtained by contacting any of the following underwriters: Citigroup Global Markets Inc. at 1-800-831-9146, Deutsche Bank Securities Inc. at +1-800-503-4611, BofA Securities, Inc. at 201 North Tryon Street, NC1-022-02-25, Charlotte, NC 28255-0001, Attn: Prospectus Department or toll-free at 1-800-294-1322 or by email at dg.prospectus_requests@bofa.com, J.P. Morgan Securities LLC, c/o Broadridge Financial Solutions, at 1155 Long Island Avenue, Edgewood, NY 11717 or by email at prospectus-eq_fi@jpmchase.com and postsalemanualrequests @Georgia Bard-645-3751.MIFID II AND UK MIFIR PRODUCT GOVERNANCE / PROFESSIONAL INVESTORS AND ELIGIBLE COUNTERPARTIES ONLY TARGET MARKET / NO PRIIPs KID OR UK PRIIPs KID — Manufacturer target market is eligible counterparties and professional clients only (all distribution channels). No key information document ("KID") under Regulation (EU) No. 1286/2014 (as amended, the "PRIIPs Regulation") or PRIIPS Regulation as it forms part of domestic law by virtue of the European Union (Withdrawal) Act 2018 ("EUWA") (the "UK PRIIPs Regulation") has been prepared as the notes are not available to retail investors in a member state of the European Economic Area (the "EEA") or the United Kingdom ("UK").In the EEA, the notes offered are not intended to be offered, sold or otherwise made available to and should not be offered, sold or otherwise made available to any retail investor in the EEA. For these purposes, a retail investor means a person who is one (or more) of: (i) a retail client as defined in point (11) of Article 4(1) of Directive 2014/65/EU (as amended, "MiFID II"); or (ii) a customer within the meaning of Directive (EU) 2016/97, as amended, where that customer would not qualify as a professional client as defined in point (10) of Article 4(1) of MiFID II; or (iii) not a qualified investor as defined in Regulation (EU) 2017/1129, as amended or superseded. Consequently, no KID required by the PRIIPs Regulation, for offering or selling the notes or otherwise making them available to retail investors in the EEA has been prepared and therefore offering or selling the notes or otherwise making them available to any retail investor in the EEA may be unlawful under the PRIIPs Regulation.In the UK, the notes are not intended to be offered, sold or otherwise made available to and should not be offered, sold or otherwise made available to any retail investor in the UK. For these purposes, a retail investor means a person who is neither: (i) a professional client, as defined in point (8) of Article 2(1) of Regulation (EU) No 600/2014 as it forms part of domestic law by virtue of the EUWA (the "UK MiFIR"); nor (ii) a qualified investor as defined in paragraph 15 of Schedule 1 to The Public Offers and Admissions to Trading Regulations 2024. Consequently, no KID required by the UK PRIIPs Regulation for offering or selling the notes or otherwise making them available to retail investors in the UK has been prepared and therefore offering or selling the notes or otherwise making them available to any retail investor in the UK may be unlawful under the UK PRIIPs Regulation.In the UK, this press release is for distribution only to persons who (i) have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended, the "Financial Promotion Order"), (ii) are persons falling within Article 49(2)(a) to (d) ("high net worth companies, unincorporated associations etc.") of the Financial Promotion Order, (iii) are outside the UK, or (iv) are persons to whom an invitation or inducement to engage in investment activity (within the meaning of section 21 of the FSMA) in connection with the issue or sale of any securities may otherwise lawfully be communicated or caused to be communicated (all such persons together being referred to as "relevant persons"). This press release is directed only at relevant persons and must not be acted on or relied on by persons who are not relevant persons. Any investment or investment activity to which this press release relates is available only to relevant persons and will be engaged in only with relevant persons.About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities.Forward-Looking Statements
Certain statements in this press release constitute forward-looking statements, including statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. In addition, from time to time, Omnicom or its representatives have made, or may make, forward-looking statements, orally or in writing. These statements, other than statements of historical fact, may discuss goals, intentions and expectations as to future plans, trends, events, results of operations or financial condition, or otherwise, based on current beliefs of Omnicom's management as well as assumptions made by, and information currently available to, Omnicom's management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "should," "would," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or similar words, phrases or expressions. These forward-looking statements are subject to various risks and uncertainties, many of which are outside Omnicom's control. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include:risks relating to the completed merger (the "Merger") between Omnicom and The Interpublic Group of Companies, Inc. ("IPG"), including risks related to the integration of IPG's business, such as, among others: uncertainties associated with retaining key management and other employees; potential disruptions to client, vendor, and business partner relationships; the risk that integration activities may be more time-consuming, complex, or costly than expected; the possibility that anticipated synergies, efficiencies, and other benefits of the Merger may not be realized, or may be realized more slowly than anticipated; and risks associated with managing a larger, more complex combined organization and effectively integrating systems, processes, operations, and cultures;adverse economic conditions, including geopolitical events, international hostilities, acts of terrorism, public health crises, inflation or stagflation, tariffs and other trade barriers, central bank interest rate policies in countries that comprise Omnicom's major markets, labor and supply chain issues affecting the distribution of Omnicom's clients' products, or a disruption in the credit markets;international, national or local economic conditions that could adversely affect Omnicom or its clients;reductions in client spending, a slowdown in client payments or a deterioration or disruption in the credit markets;the ability to attract new clients and retain existing clients in the manner anticipated;changes in client marketing and communications services requirements;failure to manage potential conflicts of interest between or among clients;unanticipated changes related to competitive factors in the marketing and communications services industries;unanticipated changes to, or an inability to hire and retain key personnel;currency exchange rate fluctuations;reliance on information technology systems and risks related to cybersecurity incidents;effective management of the risks, challenges and efficiencies presented by utilizing artificial intelligence, or AI, technologies and related partnerships in Omnicom's business, and their use by Omnicom's competitors;failure to adapt to technological developments;Omnicom's liquidity, long-term financing needs, credit ratings and access to capital markets;changes in legislation or governmental regulations affecting Omnicom or its clients;losses on media purchases and production costs incurred on behalf of clients;risks associated with assumptions Omnicom makes in connection with Omnicom's acquisitions, critical accounting estimates and legal proceedings;Omnicom's international operations, which are subject to the risks of currency repatriation restrictions, social or political conditions and an evolving regulatory environment in high-growth markets and developing countries;risks related to Omnicom's environmental, social and governance goals and initiatives, including impacts from regulators and other stakeholders, and the impact of factors outside of Omnicom's control on such goals and initiatives;changes in tax rates, tax laws, regulations or interpretations, or adverse outcomes of tax audits or proceedings; andother business, financial, operational and legal risks and uncertainties detailed from time to time in Omnicom's SEC filings.The foregoing list of factors is not exhaustive. You should carefully consider the foregoing factors and the other risks and uncertainties that may affect Omnicom's business, including those described in Item 1A, "Risk Factors" and Item 7, "Management's Discussion and Analysis of Financial Condition and Results of Operations" in Omnicom's Annual Report on Form 10-K for the year ended December 31, 2025 and in other documents filed from time to time with the SEC. Except as required under applicable law, Omnicom does not assume any obligation to update these forward-looking statements.
View original content:https://www.prnewswire.com/news-releases/omnicom-prices-senior-notes-offerings-302697706.htmlSOURCE Omnicom Group Inc.
Original: OMNICOM PRICES SENIOR NOTES OFFERINGS
US Market News
4月前
Omnicom Named a Leader in Commerce Services by Independent Research FirmFebruary 17, 2026 11:05 AM
PR Newswire (US)
NEW YORK, Feb. 17, 2026 /PRNewswire/ -- Omnicom (NYSE: OMC), the world's leading marketing and sales company, today announced it has been named a Leader in "The Forrester Wave™: Commerce Services, Q1 2026" by Forrester Research, Inc.Within Forrester's 23-point evaluation, Omnicom received the highest scores possible in 18 criteria, including B2C commerce strategy development process; vision; innovation; AI-powered commerce strategy, technology, and ops; retail media activation, buy, and run; awards in creativity; digital shelf, data, and analytics; CRM and loyalty program design; physical store merchandising; partner ecosystem; pricing flexibility and transparency; and global delivery strategy.This recognition follows Omnicom's 2024 acquisition of Flywheel Digital, a global leader in digital commerce. The addition of Flywheel established Omnicom as one of the world's largest buyers of retail media, with more than $10 billion of retail media under management. Access to Flywheel Commerce Cloud – the largest digital transaction dataset – solidified Omnicom's position as a global leader in connected commerce experiences across hundreds of retailers and digital marketplaces, including Amazon, Walmart, Target, Alibaba, and more. In November 2025, Omnicom strengthened its elite data foundation through its acquisition of Interpublic. The transaction provided access to Acxiom Real ID™, the largest and most ethically sourced identity in the industry spanning 2.6 billion verified global IDs. Omnicom further enhances this identity with trillions of media, content, cultural, and commerce signals – including those from Flywheel Commerce Cloud – as well as the industry's most advanced ID-less solutions. Combined, its data and identity provide the most comprehensive, high-fidelity view of consumers and their behavior worldwide.Omnicom's commerce offering is powered by Omni, its AI-driven marketing intelligence platform. Built on Acxiom Real ID™, enriched with real-time commerce signals from Flywheel Commerce Cloud, and strengthened by cross-platform identity intelligence, Omni gives teams a reliable, shared view of consumers and performance. With a consistent source of truth from planning through performance, teams can make sharper strategic decisions.Omnicom's leadership in connected commerce is bolstered by its deep in-store retail capabilities and the commerce technology leadership of Credera, its digital transformation consultancy. Together, these capabilities position Omnicom as a commerce powerhouse that helps clients accelerate into the rapidly expanding digital commerce and retail media sectors.The Forrester evaluation noted that Omnicom's "vision of connected commerce differentiates by spanning both demand and loyalty across physical stores, online marketplaces, and direct-to-consumer (DTC) experiences. Co-innovation with partners like Adobe and Salesforce is at scale within a broad partner network, including with retail partners like Amazon, TikTok Shop, and Walmart.""Our ranking in this Forrester Wave™ confirms Omnicom's leadership in commerce services," said John Wren, Chairman and CEO of Omnicom. "With the integration of Flywheel and Acxiom into our commerce capabilities, we've built the industry's most powerful intelligence engine that will help our clients transform every consumer touchpoint into a driver of measurable sales growth.""Omnicom offers outstanding commerce strategy development and execution in most facets of commerce, including physical point-of-sale solutions, CRM and loyalty programs, retail media, and commerce organization design," the report continues. "Customers praise Omnicom's ability to perform as a single agency, giving them access to a large talent pool. They acknowledge it's unlikely they will encounter a challenge Omnicom hasn't already tackled."To learn more, read the full report: The Forrester Wave™: Commerce Services, Q1 2026.Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here.About Omnicom
Omnicom (NYSE: OMC) is the world's leading marketing and sales company, built for intelligent growth in the next era. Powered by Omni, Omnicom's Connected Capabilities unite the company's world-class agency brands, exceptional talent, and deep domain expertise across media, commerce, consulting, precision marketing, advertising, production, health, public relations, branding, and experiential to address clients' most critical growth priorities. For more information, visit www.omc.com.
View original content:https://www.prnewswire.com/news-releases/omnicom-named-a-leader-in-commerce-services-by-independent-research-firm-302689657.htmlSOURCE Omnicom Group Inc.
Original: Omnicom Named a Leader in Commerce Services by Independent Research Firm
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