We all have only so many days on this planet.
Life Time's stunning, new love letter provides the
nudge to make the most of them
CHANHASSEN, Minn., Sept. 9,
2024 /PRNewswire/ -- For so many, so much has stopped
making sense. We're sadder, lonelier, and more disconnected from
ourselves and others than ever. It's a world that seems crazier,
more complicated, and more confusing than at any time in our
collective memory. The solution, says Jill Palmquist, Life
Time Vice President and Chief Storyteller, is to shift
our focus to the glory and brevity of the human experience.
"It's more important than ever to remember the magic," says
Palmquist. "That we're all here. Alive. Together. That is just the
most incredible story."
Her hope is that the brand's new coffee table book, In This
Lifetime (Wise Ink, September
2024, ISBN: 978-1-63489-689-4, $105) will serve as an antidote to not just
remedy but help optimize people's lives.
Both timeline and tapestry, the book threads a simple,
hopeful narrative through typography and design, photography,
landscapes, portraits, art and esoterica, for a visual tour de
force. It is filled with essays, information, inspiration, and
insights.
"In this Lifetime is an organic extension of Life Time,
and a reflection of all we've learned from years of working with
our members," says Palmquist. "The people we attract are united
around common interests and shared values. They're driven to create
healthy, happy lives. They delight in inspiring spaces,
invigorating workouts, fresh foods, and that crucial sense of human
connection and community. They embody a certain spirit and
energy—an intense passion and gratitude, and an awareness that life
is this big, magnificent thing—and I hope that comes through in
this book."
It also serves as a celebration of the company's mission,
purpose and how it impacts the world. It helps people awaken to and
create lives they love and make the most of their short time on
this planet.
"So many people get caught up in just getting through our days,
making our lists, focused on our minutiae," reflects Palmquist.
"It's akin to sleepwalking through life. We forget how miraculous
it is we're here, complete with these curious minds and beautiful
souls. We want everyone to wake up to the beauty of the here and
now, remind everyone how spectacular it is, offer some guidance,
and create both agency and urgency, because while amazing, life is
also incredibly short."
The starting point is to understand that your best life rarely
happens by default. It takes focus and determination to remember
who you are, what's important to you, see past the distractions,
stay motivated enough to pursue what you want, and then enjoy
it.
In This Lifetime is presented in a way that reflects this
truth about how we grow and change. Knowledge, observations, and
suggestions are distilled in elegant simplicity, meant to be taken
in one beautiful page at a time.
It also serves as a simple guide to tending our humanness that
includes caring for the body, enrichment of the mind, and
nourishment for the soul. It gently reminds us of what, or who,
makes us happy. It may even infuse a little bit of
understanding of what life is all about.
Almost nine years in the making, In This Lifetime is a
keepsake, a guidebook, a meditation. It's a conversation you want
to linger over or return to. It's a love letter to life itself.
For more information about In This Lifetime, visit
inthislifetime.life. The book is available at LT Shop.
For more information about Life Time, visit
www.lifetime.life or follow on social media at Facebook,
Instagram and LinkedIn.
See a downloadable video flip through here.
About The Author
Jill Palmquist is the author of In
This Lifetime, a coffee table book that celebrates the beauty
and reminds us of the brevity of the human experience. She
also serves as Life Time Vice President and Chief Storyteller. A
graduate of the University of Minnesota
school of Journalism, she worked as an agency copywriter. With the
birth of her daughter, she took a leap to go freelance, working on
a variety of fun brands for a variety of fun companies, including
luxury leisure and lifestyle company, Life Time. While never
pretending to understand the founder's brilliant brain, she did
understand his heart, and realized her desire to help people see
the magnificence of their lives was completely aligned with his.
Both her love of the company and responsibilities grew, proving
what they say is true-time flies when you're having fun. (That baby
girl is now 23 years old.) While happy with all the work she's
done for the company, it's true fulfillment she feels in
contributing to the brand's recent transformation.
About Life Time
Life Time (NYSE: LTH) empowers people
to live healthy, happy lives through its portfolio of more than 170
athletic country clubs across the United
States and Canada. The
health and wellness pioneer also delivers a range of healthy way of
life programs and information via its complimentary Life Time
Digital app. The Company's healthy living, healthy aging, healthy
entertainment communities and ecosystem serve people 90 days to 90+
years old and is supported by a team of more than 45,000 dedicated
professionals. In addition to delivering the best programs and
experiences through its clubs, Life Time owns and produces nearly
30 of the most iconic athletic events in the country.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/can-a-coffee-table-book-change-your-life-302242362.html
SOURCE Life Time, Inc.