Global Real Estate Leader Uncovers How Recent
and Intending Homebuyers are Putting Community at the Center of the
Homebuying Process
MADISON, N.J. ,
Sept. 16,
2024 /PRNewswire/ -- Century 21 Real Estate LLC, a
subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), unveiled
today a commissioned study conducted by leading global market
research organization Ipsos, exploring what today's homebuyers
really want, how they feel, and the role community and connection
plays in their purchase decisions. The study titled "Connection,
Community & Joy: How Recent/Intending Homebuyers are Putting
Community at the Center of the Homebuying Process" revealed that
finding and building community is a key factor in homebuying and
that despite recent uncertainty in the real estate market, recent
homebuyers are predominantly feeling positive, with 56% reporting
excitement, 47% joy, 44% hope, and 34% pride in the process of
finding new homes.1
They are also successfully finding fulfillment through
community, with 65% of recent homebuyers reporting a stronger
connection to their community after moving.
1
In fact, the idea of community has pushed many homebuyers to
broaden their concept of the 'dream house' to include living in a
'dream community' with 88% of all recent and intending homebuyers
agreeing that they'd be willing to compromise on elements of their
dream home for a community that is perfect for their household.
1 They also seek to make an impact on their new
communities with nearly one-third planning to participate via civic
engagement or entrepreneurship. 1
This sentiment is something that Stephen
Votino, Broker/CEO of CENTURY 21 Triangle Group, sees a
great deal with his own clients, "Community means home. The walls
around them and the roof over their heads give security, but how
they live is wrapped up in the community that surrounds them. The
people, activities, locations…where we live, work and play bring us
connections and a sense of belonging."
While many Americans surveyed prioritize community connection,
this notion is particularly true for Hispanic Americans, with 89%
feeling it's important to have a connection to their local
community. In a subset study focused on Hispanic respondents
titled, "Pride, Prosperity & Participation: The
Community-Focused American Dream for Hispanic Recent/Intending
Homebuyers," Century 21 Real Estate found that compared to all
other recent homebuyers, Hispanic Americans report slightly higher
levels of pride during the homebuying process at 39%, as a new home
signifies the ability to nurture their/their family's future within
a community1. It also noted that for this group,
community looks like a mutually supportive agreement where they can
make a positive impact and receive help in return.
As the most recognized name in real estate and the most
respected in the industry2, the CENTURY 21®
brand is committed to helping its network of independent agents
provide the highest level of service and value to its clients, and
this includes serving as community stewards for those towns and
cities where buyers are looking to build their lives.
92% of recent/intending homebuyers say it's important
their agent has insight into how the community will grow in the
future. 1
"In today's housing market, the role of the real estate agent is
more critical than ever," said Michael Miedler, president and
CEO, Century 21 Real Estate LLC. "It goes far beyond helping
clients through the buying process but also having first-hand
knowledge of the communities that homeowners are moving into to
help them establish a connection and envision the life are looking
to build for generations to come. Having these key insights into
the minds of today's consumers allows the CENTURY 21 network to
truly drive value for their clients and create an experience that
will remain with them long after they hand over the keys to the
house."
To see the full study and learn more about the how the CENTURY
21 brand is elevating client service for homebuyers and sellers,
please go to www.century21.com/real-estate-blog.
1Study Source: 2024 Homebuyer
Insights Study. The survey results are based on a starting sample
of a nationally representative group of n=6,020 U.S. adults ages
18-64. After screening, a total of n= 1,041 recent (purchased a new
primary residence in the past two years) or intending (intend to
purchase a primary residence in the next twelve months) homebuyers
completed the survey (n=500 and n=541, respectively), with samples
among Hispanic (n=270), Gen Z (n=279), and Millennial (n=390). The
study was conducted by Ipsos, a leading global market research
organization, from July 17th, 2024 to
July 24th, 2024.
2Study Source: 2023 Ad Tracking
Study. The survey results are based on 1,200 online interviews with
a national random sample of adults (ages 18+) who are equal
decision makers in real estate transactions and active in the real
estate market (bought or sold a home within the past two years or,
plan to purchase or sell a home within the next two years).
Recognition question based on consumer awareness of brand in
question. Results are significant at a 90% confidence level, with a
margin of error of +/-2.4%. The study was conducted by Kantar Group
Limited, a leading global market research organization, from
November 17- December 1,
2023.
About Century 21 Real Estate LLC
The approximately 132,000 independent sales professionals in
approximately 11,000 offices spanning 79 countries and territories
in the CENTURY 21® System live their mission every
day: to defy mediocrity and deliver extraordinary experiences. By
consistently chasing excellence, giving 121% and always elevating,
the CENTURY 21 brand is helping its affiliated brokers/agents to be
the first choice for real estate consumers and industry
professionals worldwide. Century 21 Real Estate has numerous
websites to help answer specific consumer needs. They
are century21.com, century21.com/global, century21.com/commercial,
century21.com/finehomes and century21.com/espanol.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real
Estate Inc. (NYSE: HOUS), a global leader in real estate
franchising and provider of real estate brokerage, relocation, and
settlement services.
Legal Disclaimer
©2024 Century 21 Real Estate LLC. All Rights Reserved. CENTURY
21®, the CENTURY 21 Logo and C21® are
registered service marks owned by Century 21 Real Estate LLC.
Century 21 Real Estate LLC fully supports the principles of the
Fair Housing Act and the Equal Opportunity Act. Each office is
independently owned and operated.
MEDIA CONTACT:
Erin Siegel
Century 21 Real Estate LLC.
erin.siegel@century21.net
201.913.1432
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SOURCE Century 21 Real Estate LLC