Starwood Hotels & Resorts’ Specialty Select Brands Power Record-Setting Global Growth with 132 Hotel Deals Signed & 30 Hote...
2016年9月22日 - 1:23AM
ビジネスワイヤ(英語)
Aloft, Element and Four Points by Sheraton on
Track to Sign all-time High Record Number of New Deals in 2016
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today
announced that its Specialty Select Brands – Aloft, Four Points and
Element – are propelling the company’s global growth with 132 new
hotels deals signed so far this year, up 89% from the same time
last year. Element Hotels, Starwood’s extended stay eco-incubator
brand, has signed 35 hotel deals year-to-date, more than doubling
the number of signed hotels in all of 2015. Aloft Hotels,
Starwood’s tech-forward powerhouse, has signed 52 hotel deals so
far this year. Four Points, Starwood’s second largest brand
measured by number of hotels, has signed 45 hotels so far this
year, nearly doubling its pace for the same period last year.
“Fueled by continued owner/developer interest in Starwood’s
select service brands as well as enthusiasm for the benefits of the
Marriott merger, Aloft, Element and Four Points continue to expand
at a very encouraging rate, leading our global pipeline growth in
2016,” said Simon Turner, President
of Global Development for Starwood Hotels & Resorts
Worldwide, Inc. “In the third quarter this year, Aloft, Element and
Four Points are expected to reach all-time high incremental annual
global signing levels.”
Allison Reid, Senior Vice President of North America Development
added “The distinct positioning of our Aloft, Element and Four
Points brands has made them an increasingly favored choice among
North American owners and developers for both new developments and
conversions. Element’s pipeline is the largest in the history of
the brand.”
Starwood has opened 30 new hotels across its Aloft, Four Points
and Element brands this year and is expected to open 14 more by
December 31st, which would bring its total portfolio in the segment
to well over 350 hotels worldwide. Starwood’s global pipeline
leader Four Points crossed its 200th hotel milestone in 2015 and is
on track to add another seven hotels globally by year’s end,
propelled by the success of its approachable design, stylish
comfort and flexible development options. After topping 100 hotels
worldwide in 2015, Aloft will open five more in 2016, fueled by its
success with evolving global travelers who appreciate the brand’s
distinctive design aesthetic and live music scene at the W XYZ®
Bar. Promoting a life in balance with its clean, modern design and
innovative offerings, the smart and stylish, Element Hotels brand
has opened two hotels so far this year with plans to add another
two by year’s end.
“Starwood’s Aloft, Four Points and Element brands have both
energized and redefined the Specialty Select Segment with their
distinct brand personalities and innovative offerings, contributing
to their phenomenal success in markets throughout North America and
across the globe,” Brian McGuinness, Senior Vice President,
Starwood’s Specialty Select Brands. “Aloft, Four Points and Element
are standouts in the market due to their widespread appeal among
today’s global traveler, flexible development options and emphasis
on style and affordability.”
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the
leading hotel and leisure companies in the world with more than
1,300 properties in nearly 100 countries and over 180,000 employees
at its owned and managed properties. Starwood is a fully integrated
owner, operator and franchisor of hotels, resorts and residences
under the renowned brands: St. Regis®, The Luxury Collection®, W®,
Westin®, Le Méridien®, Sheraton®, Tribute Portfolio™, Four Points®
by Sheraton, Aloft®, Element®, along with an expanded partnership
with Design Hotels™. The Company also boasts one of the industry’s
leading loyalty programs, Starwood Preferred Guest (SPG®).
Visit www.starwoodhotels.com for more information and stay
connected @starwoodbuzz on Twitter and Instagram and
facebook.com/Starwood.
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version on businesswire.com: http://www.businesswire.com/news/home/20160921006276/en/
Media:Global Public Relations, Aloft, Element & Four
PointsAshley Chapman, (212)
380-4015Ashley.chapman@starwoodhotels.com
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