A pioneer in the maximalist category, HOKA
unveils their all-new daily running shoe, the
Skyward X. Engineered with advanced carbon technology and supreme
cushioning, the
innovative shoe is ready to help runners enjoy every
step.
GOLETA,
Calif., April 25, 2024 /PRNewswire/ -- HOKA®, a
division of Deckers Brands (NYSE: DECK), is proud to announce the
launch of the all-new Skyward X, the latest addition to their
maximalist cushioned performance running shoes. Celebrating new
innovations in footwear technology to provide signature HOKA
cushioning, the Skyward X provides every runner with an experience
that feels entirely new and unmistakably HOKA.
Big Moves
Pushing soft and smooth to the extreme, Skyward X was designed
with easy miles in mind. The Skyward X blends the brand's core
design principles with a revolutionary carbon fiber plate system to
provide a dynamic ride that is supremely cushioned, responsive, and
stable, to make every run feel more effortless.
To bring this unique experience to life, the HOKA product team
emphasized superior cushioning starting with an overstuffed
combination of plush foams. Closest to the foot, a soft yet
resilient PEBA foam provides a cushioned, responsive ride, with a
supportive but forgiving Active Foot Frame™ to help cradle the
foot. Closer to the ground, a slightly firmer super-critical EVA
foam highlights the brand's signature MetaRocker™ for additional
stability and a smooth toe off.
The real magic of Skyward X resides in the revolutionary carbon
suspension system nestled between two layers of foam. An innovative
convex carbon fiber plate bows upward in the middle, helping mimic
the dynamic suspension of the foot, and specifically the arch
through each stride, providing for an unparalleled feeling of
weightless suspension and effortless movement. This unique
combination of foams, carbon technology, and geometry make the
Skyward X a cushioned ride experience.
Paired with a new flat knit upper with zonal engineering, the
Skyward X provides an accommodating fit. An external TPU heel
counter delivers extra structure and dimension, while an integrated
ghillie system in the eye row provides the opportunity for
additional lock-down across the midfoot. Tipping the scales at 9.2
oz for a Women's size 8 and 11.3 oz for a Men's size 10, the
Skyward X affords a 48mm stack height and 5mm drop.
Extreme Cushion Meets Carbon
"The Skyward X is the result of extensive testing, prototyping
and thoughtful innovation, creating something entirely new for
HOKA. We increased the stack height and completely reimagined our
use of elements like PEBA foam and carbon fiber plates, typically
associated with race day products, to create a super running shoe
that provides core runners with a supremely plush experience for
their daily miles," said Colin
Ingram, Vice President of Product and Apparel at HOKA. "Our
team started with a blank slate to innovate the signature cushioned
ride that HOKA is known for. We are looking forward to sharing the
unique Skyward X ride experience with everyone to try out on the
roads."
The Skyward X is available for purchase today at HOKA.com and at
authorized HOKA dealers worldwide (MSRP $225).
About HOKA®
HOKA® is one of the fastest-growing performance footwear and
apparel brands in history. Conceived in the mountains, HOKA
footwear delivers an unprecedented combination of enhanced
cushioning and support for a uniquely smooth ride. Every day, HOKA
pushes the innovation and design of its footwear and apparel by
teaming up with a deep roster of world champions, taste makers and
everyday athletes. From finish lines to everyday life, HOKA fans
love the brand for its bold and unexpected approach, and its belief
in the power of humanity to create change for a better world. HOKA
empowers a world of athletes to fly over the earth. For more
information, visit HOKA.com or follow @HOKA. #FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA®, Teva®, Sanuk®, and AHNU®. Deckers Brands
products are sold in more than 50 countries and territories through
select department and specialty stores, Company-owned and operated
retail stores, and select online stores, including Company-owned
websites. Deckers Brands has 50-years of history building niche
footwear brands into lifestyle market leaders attracting millions
of loyal consumers globally. For more information, please visit
www.deckers.com.
HOKA Media Contacts
Caitlin Sanchez
HOKA Global Brand Communications
Caitlin.sanchez@hoka.com
Miranda Young
HOKA Global Brand Communications
miranda.young@hoka.com
Brandon Smith
OutsidePR
HOKA@OutsidePR.com
Darren Quiliza
Azione PR
darren@azionepr.com
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SOURCE HOKA