Independent Global Ad Tech Platform Partners
with the Industry Experts in Carbon Reduction to Identify Ways to
Reduce Environmental Impact & Promote Sustainability
51toCarbonZero (51-0), the only net-zero platform powering
growth for marketing and advertising leaders, today announced that
it has been selected by Innovid (NYSE:CTV), an independent software
platform for the creation, delivery, measurement, and optimization
of advertising across CTV, linear, and digital, to help reduce its
carbon footprint.
In its journey toward net-zero, Innovid is prioritizing
sustainability across all of its products and solutions. Partnering
with 51-0 will enable the business to swiftly identify
opportunities to reduce carbon and save money via more efficient
operations, while also strengthening its partnerships with agencies
and clients.
David Fahey, SVP, Strategic Agency Partnerships at Innovid,
said: “Partnering with 51-0 is a major step in Innovid’s commitment
to reducing carbon impact—not just for us, but for the entire ad
ecosystem. With visibility into over a billion video ad impressions
daily, we see the sustainability issues that need fixing. This
collaboration will help us drive environmental change at
scale.”
By utilizing 51-0’s platform, Innovid can quantitatively
measure, manage, reduce, and ultimately eliminate its corporate
emissions. 51-0 is unique in its solution-based approach, which
recommends strategies for decarbonization together with the tools
required to monitor progress, as it supports companies to reach
net-zero.
The partnership forms part of Innovid’s wider commitment to
working with industry experts to proactively identify and act on
ways to reduce environmental impact and embrace eco-friendly
practices. This includes Innovid’s Harmony initiative, which aims
to optimize the CTV ecosystem at the infrastructure level. Earlier
this year, as part of the initiative, Innovid released Harmony
Direct, which streamlines the workflow for guaranteed, non-biddable
CTV media to its purest form by removing all friction points,
including additional technology hops, fees, and energy waste.
Fahey continues: “With Innovid's unparalleled view into the CTV
landscape, we’re tackling inefficiencies and cutting carbon impact
for the whole industry—paving the way to a greener advertising
future, one impression at a time.”
David Murnick, North American GM, 51toCarbonZero, said: “We are
thrilled to partner with Innovid on its net-zero journey. Through
our platform, we aim to transform Innovid’s climate commitments
into a strategic advantage—identifying opportunities to enhance
efficiency, cultivating innovative partnerships that drive business
growth, and advancing our shared journey toward achieving net-zero
emissions."
The collaboration follows 51-0’s ongoing partnership with IPG
Mediabrands, which allows the media holding company’s media
partners access to 51-0 services as part of its Climate Action
Acceleration Program.
Martin Bryan, Global Chief Sustainability Officer, IPG
Mediabrands said: “We must all work together to create durable,
meaningful and measurable climate solutions and we are incredibly
proud to partner with 51-0 to provide essential services to both
our clients and valued partners like Innovid.”
About 51toCarbonZero
51toCarbonZero's mission is to help the world reach net zero as
quickly as possible. We are a carbon transition company that
enables organisations to set, accelerate and achieve net-zero
emissions through our advanced carbon management platform.
Headquartered in London, we serve clients across more than 30
markets, enabling the transition to net-zero for leading global
organisations, including Nasdaq and FTSE-listed companies. To
achieve maximum impact, we specialize in empowering companies that
shape public opinion, influence emotions, and drive
behaviors—spanning industries such as media, marketing,
advertising, entertainment, and sports.
For more information visit https://www.51tocarbonzero.com/
About Innovid
Innovid (NYSE:CTV) is an independent software platform for the
creation, delivery, measurement, and optimization of advertising
across connected TV (CTV), linear, and digital. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid
serves a global client base through offices across the Americas,
Europe, and Asia Pacific. To learn more, visit
https://www.innovid.com or follow us on LinkedIn or X.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of
Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47
billion in marketing investment globally on behalf of its clients
across its full-service agency networks UM, Initiative and Mediahub
and through its award-winning specialized business units Healix,
KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings,
Rapport, and the IPG Media Lab. IPG Mediabrands clients include
many of the world’s most recognizable and iconic brands from a
broad portfolio of industry sectors including automotive, personal
finance, consumer product goods (CPG), pharma, health and wellness,
entertainment, financial services, energy, toys and gaming, direct
to consumer and e-commerce, retail, hospitality, food and beverage,
fashion and beauty. The company employs more than 18,000 diverse
marketing communication professionals in more than 130 countries.
Learn more at www.ipgmediabrands.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241204398938/en/
Megan Coyle for Innovid megan@innovid.com
Innovid (NYSE:CTV)
過去 株価チャート
から 11 2024 まで 12 2024
Innovid (NYSE:CTV)
過去 株価チャート
から 12 2023 まで 12 2024
