American Express(R) Cardmembers Enjoy Convenient Cashless Payment at All Fresh & Easy Neighborhood Market Locations NEW YORK, March 17 /PRNewswire/ -- Fresh & Easy Neighborhood Market today announced all stores will now accept American Express cards. Fresh & Easy currently has 59 stores throughout Southern California, Arizona and Nevada and focuses on providing fresh, wholesome foods at affordable prices to all types of neighborhoods. Fresh & Easy customers will be able to enjoy the speed and convenience of payment with the American Express(R) Card, and will also have the opportunity to earn a variety of types of rewards with every purchase. "We developed the Fresh & Easy concept by listening to what Americans wanted in a grocery market," said Fresh & Easy CMO Simon Uwins. "Our customers asked us to accept the American Express Card in our stores and we listened." "The acceptance of the American Express Card at Fresh & Easy Neighborhood Market stores means convenience for our many mutual customers and is another great way to have a chance to earn valuable rewards every single day -- even while shopping for groceries," said Tom Pojero, senior vice president and general manager, merchant acquisition, American Express Merchant Services. "We believe that acceptance of the American Express Card will be welcome news to our Cardmembers." About Fresh & Easy Neighborhood Market: Fresh & Easy is a subsidiary of U.K.-based Tesco, one of the world's largest international retailers, which has invested $2 billion over five years in Fresh & Easy. At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices. Fresh & Easy brand products have no artificial colors or flavors, no added trans fats, and only use preservatives where absolutely necessary. The company also offers a range of national brands and authentic products, as well as fresh, prepared meals. More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com/. About American Express: American Express Company is a leading global payments, network and travel company founded in 1850. Merchant Services is the merchant network of American Express, which acquires and maintains relationships with millions of merchants around the globe, which welcome American Express-branded Cards. DATASOURCE: Fresh & Easy Neighborhood Market CONTACT: Brendan Wonnacott of Fresh & Easy Neighborhood Market, +1-916-554-3466; or Sarah Meron of American Express, +1-212-640-5503, Web Site: http://www.freshandeasy.com/

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