ARound's Stadium-Level Technology
Transforms the Fan Experience for Sports Teams, Audiences, and
Brands
MINNEAPOLIS, Aug. 26,
2024 /PRNewswire/ -- ARound, the leader in
large-scale augmented reality (AR) experiences that is part of
Stagwell (NASDAQ: STGW), today launched a groundbreaking in-stadium
AR experience for Minnesota United FC in partnership with Target.
This marks the first integration of stadium AR technology into an
MLS pregame celebration, setting a new standard for fan engagement
at Allianz Field.
Building on successful partnerships with the MLB's Minnesota
Twins, NBA's Cleveland Cavaliers, and NFL's Los Angeles Rams,
ARound's latest initiative is a significant step in expanding its
presence in live sports. Fans continue to be highly engaged with
existing ARound experiences, with users interacting for an average
of over 15 minutes per game.
"We are excited to bring this immersive AR experience to MLS and
fans nationwide," said Josh Beatty,
Founder and CEO of ARound. "These new experiences merge physical
and digital worlds in an unprecedented display of team spirit and
innovation, bringing fans right into the action."
Starting August 24, 2024 and
continuing throughout the season, ARound will bring to life a new
Minnesota United tradition, "Loons Liftoff." This experience allows
fans to hit targets and collect points as they work as a community
to summon "The Dethloon," a nod to Minnesota United's fan culture
and beloved mascot. Participants can also scan a QR code for a
chance to win a Target gift card.
"This collaboration with ARound and Target exemplifies our
commitment to innovation and community," said Evan Entler, Vice President of Digital Media at
Minnesota United. "We're excited to see how fans react to this
unique blend of tradition and cutting-edge technology."
About ARound
ARound is a first-of-its-kind
stadium-level shared augmented reality platform and is part of the
Stagwell Marketing Cloud, a proprietary suite of SaaS solutions
built for the modern marketer. ARound keeps audiences engaged by
capturing their attention through immersive, interactive and shared
experiences with fellow fans across the venue. Where other AR
products offer isolating, singular experiences, ARound's massive
multi-user AR – which uses 3D spatial computing to localize content
– redefines what it means to be part of a connected fan experience.
It was the winner of Stagwell's annual innovation competition which
invests in new product ideas proposed by the network's 13,000+
employees. ARound and the Stagwell Marketing Cloud are a part of
Stagwell (NASDAQ: STGW), the challenger network built to transform
marketing.
About Minnesota United FC
Minnesota United FC is a
professional soccer team based in Minneapolis, Minnesota, competing in Major
League Soccer (MLS). Known for their passionate fanbase and strong
community ties, Minnesota United FC embodies the spirit of soccer
in the North.
About Target
Target Corporation is a leading American
retailer headquartered in Minneapolis,
Minnesota. Known for its community involvement and
innovative partnerships, Target continues to enhance the consumer
experience through cutting-edge technology and creative
collaborations.
Contact:
Kara Gelber
pr@stagwellglobal.com
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SOURCE Stagwell Inc.