NEW
YORK, Sept. 10, 2024 /PRNewswire/ -- Scholastic
(NASDAQ: SCHL), the global children's publishing education and
media company, today announced that Stacey
Jaffe has been named Scholastic's Chief Digital Officer,
effective immediately. Ms. Jaffe will drive Scholastic's data
initiatives and digital practice with the core approach of bringing
customer insights to life as strategies and digital solutions that
directly serve customers' needs. A new role for the Company and
based in New York, the Chief
Digital Officer will elevate the organization's digital expression,
enhance customer experiences, and leverage data to inform and
optimize all aspects of the business. Ms. Jaffe joined Scholastic
in 2018 and her proven track record has earned her expanded
responsibilities, having most recently served as Senior Vice
President of Data & Digital Strategy, overseeing Data &
Analytics and Digital Marketing, in addition to eCommerce, Product,
and UX/UI.
The Chief Digital Officer reports to Chief Executive Officer and
President Peter Warwick who shared,
"Here's a great example of how Scholastic can build its leadership
and capabilities from within, acknowledging impressive achievements
such as Stacey's in her area of digital expertise. Scholastic has a
clear focus on investing in near-term growth opportunities that
will create value for our company, our customers and our
shareholders, while always keeping sight on the future needs that
will be required of our business. To do this to the best of our
ability, we need the best possible use of data and digital
channels. I'm eager to have Stacey take on this important role.
"
Ms. Jaffe added, "My journey as an avid reader began with a
Scholastic Book Clubs flyer in second grade, when I first picked up
'The Baby-Sitters. Club.' Since then, I have been passionate about
advocating for children's literacy. Today, I am
thrilled to step into a role that leverages digital strategy and
embraces the evolution of data to meet the changing needs of
consumers. In a world defined by rapid change, our ability to
harness data enables us to craft more sophisticated digital
strategies, scale our impact, expand revenue and market share, and
ensure we are always ready for the customers of
tomorrow."
Before joining Scholastic, Ms. Jaffe held marketing leadership
roles with the national nonprofit Teach For America and with
Nickelodeon's Team Umizoomi. Her unparalleled support for both
external and internal clients and her proven ability to lead teams
to use a combination of strategy, data science and analytics to
achieve business growth and innovation, has made her a sought-after
thought leader and speaker in the digital marketing industry. Ms.
Jaffe has a B.A. from Miami University
and an M.A. in Developmental Psychology from Columbia University's prestigious Teachers
College.
About Scholastic
For more than 100 years, Scholastic Corporation (NASDAQ: SCHL)
has been encouraging the personal and intellectual growth of all
children, beginning with literacy. Having earned a reputation as a
trusted partner to educators and families, Scholastic is the
world's largest publisher and distributor of children's books, a
leading provider of literacy curriculum, professional services, and
classroom magazines, and a producer of educational and entertaining
children's media. The Company creates and distributes bestselling
books and e-books, print and technology-based learning programs for
pre-K to grade 12, and other products and services that support
children's learning and literacy, both in school and at home. With
international operations and exports in more than 135 countries,
Scholastic makes quality, affordable books available to all
children around the world through school-based book clubs and book
fairs, classroom libraries, school and public libraries, retail,
and online. Learn more at www.scholastic.com.
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SOURCE Scholastic Inc