Sports.com Expands Geographical Footprint, Launching in New Markets Across Asia

Lottery.com Inc. (Nasdaq: LTRY, LTRYW) (“Lottery.com” or the “Company”) is pleased to announce that Sports.com, a global leader in digital sports entertainment, has significantly expanded its geographic reach, launching its platform and content in new markets across Asia. This expansion is part of Sports.com’s ongoing commitment to delivering premium sports content to millions of potential fans worldwide, further extending its commercial reach beyond Africa and the Middle East.

With increasing global demand for high-quality sports entertainment, particularly for core sporting events, Sports.com continues to lead the industry. By partnering with Forest Interactive, the platform is now live in Malaysia, the UAE, Saudi Arabia, and the broader MENA region.

These regions are home to millions of sports enthusiasts, and this expansion allows Sports.com to tap into a growing fanbase, providing enhanced access to live sporting events and high-quality content.

Sports.com is focused on delivering valuable and engaging sports content to fans in diverse and remote markets. The platform's global reach is expanding at an unprecedented rate through strong partnerships with leading telecommunications companies, resulting in a rapidly growing subscriber base that is now in the millions.

Matthew McGahan, Chairman and CEO of Lottery.com and Sports.com, said:

“Sports.com continues its geographical expansion, launching in new markets across Asia, and we are really pleased to see the uptake in sports viewership across core sporting events. In partnership with leading marketing partner Forest Interactive, our content and platform offerings are now live in Malaysia, the UAE, Saudi Arabia, and across MENA, reaching millions of potential sports enthusiasts.”

Tim Scoffham, consultant for Sports.com, commented:

“Sports.com is fully committed to delivering valuable content to sports fans in diverse and remote markets. Our platform’s growth is remarkable, and our combined reach of users is now in the millions and increasing on a daily basis. We’re bringing sports entertainment to places that need it most, and our rapid growth is a testament to that effort.”

In the coming months, Sports.com will be introducing more live sporting events and original content aimed at engaging wider audiences across its expanding global network. This commitment to delivering unique and compelling content is set to further enhance the user experience and reinforce the Company’s position as a dominant player in the global sports entertainment industry.

Tim Scoffham added:

“Forest Interactive has been instrumental in enabling our live services across multiple territories. More live events and original content will drive even more users and engage wider audiences as Sports.com continues to expand in developing markets worldwide. Our platform is prepared to provide sports enthusiasts with a seamless, comprehensive sports entertainment experience, and we are proud of what we’ve accomplished so far.”

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