Radix Launches London-Wide Advertising Campaign
2021年12月18日 - 1:10AM
NEWSBTC
Radix, the layer-1 cryptocurrency built specifically for
decentralized finance, has launched a London-wide advertising
campaign to coincide with the arrival of its Alexandria update,
using the #RadixTakeover hashtag. The Radix community has partnered
with leading advertising agency S3 to orchestrate a campaign across
the London Underground. The advertisements carry the message “Radix
has arrived” and a link or QR code to a landing page with more
information about the Radix network and token. The advertisements
are displayed at thousands of individual Underground stations and
are expected to receive millions of impressions. Londoners can
share photos of the advertisements on Twitter with the hashtag
“#RadixTakeover” for the opportunity to win 20,000 XRD, which is
equivalent to roughly $5737 at the time of writing. There is also a
bonus prize of 5,000 XRD to someone who Retweets the Tweet.
Physical cryptocurrency advertisements have been a recent hot
topic, with projects ranging from serious layer-1 cryptocurrencies
such as Avalanche to “meme coins” such as Floki advertising in
locations such as outdoor billboards and on buses. In November, the
UK’s advertising watchdog launched an investigation into the Floki
ads after receiving several complaints. While TfL (Transport for
London) does not ban crypto advertisements, it does place them
under additional scrutiny before approval. The community-funded
Radix campaign coincides with the release of Alexandria, which
provides “early access” to smart contracts for DeFi developers
before the Babylon update in 2022 when smart contracts will go live
on the mainnet. Developers can already start building with Scrypto,
the smart contract language based on Rust and specially designed
for DeFi. Although Radix does not yet have live smart contracts, it
has already attracted a host of projects, including Radix
Collection (which awards badges based on participation in the Radix
network), Samuskycoin (a meme coin built on Radix, which raised
over $70,000 in its seed round, and Ociswap, which aims to be the
first decentralized exchange on Radix after the launch of Babylon
in 2022. The project has drawn the attention of significant players
in the crypto space, including the YouTube channel Altcoin Daily,
which has produced several videos extolling the superiority of
Radix as a technical solution for DeFi. Radix has been favourably
compared to other coins such as Avalanche, Solana, Cardano and
Ethereum, and has attracted investment from investors and venture
capitalists including Saul Klein, Taavet Hinrikus, and Willy Woo.
The Radix Tube ads are expected to run until 3 January, generating
large publicity for the Radix network and raising the project’s
overall visibility.
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