The launch continues Cloudy Bay's Summer
Fridays campaign, a holistic marketing initiative dedicated to
elevating the art of summer entertaining
NEW YORK ,
Aug. 2,
2024 /PRNewswire/ -- Today, Cloudy Bay, the esteemed
New Zealand wine brand owned
by Moët Hennessy, introduces its "Summer Fridays AI
Assistant", a first-of-its-kind AI chatbot that crafts custom
out-of-office email replies so consumers can log off of work and
soak in their Summer Fridays with Cloudy Bay Sauvignon Blanc.
Nothing tastes better than the first sip of Cloudy Bay
Sauvignon Blanc on a Summer
Friday once off the clock. The brand's Summer Fridays AI
Assistant was created to ensure work emails don't ruin the
vibe.
Users can engage with the AI bot, sharing their weekend plans
and return-to-work dates. In return, the Summer Fridays AI
Assistant crafts a bespoke out-of-office message, delivered
straight to the user's inbox. From there, it's just a
copy-and-paste away from activating the ultimate work hiatus.
The Summer Fridays landing page also serves as a one-stop-shop
for your Summer entertaining needs. Alongside the AI Assistant,
consumers can glean hosting tips from experts, shop summer
essentials, and order Cloudy Bay wines for delivery.
"This innovative tool seamlessly blends new AI technology with
the timeless art of entertaining, allowing consumers to disconnect
from work and reconnect around good wine, good food, and good
company," said Erica Kwei, General
Manager of Wine Estates at Moët Hennessy USA. "We're so excited to help Cloudy Bay
drinkers elevate their summer entertaining, so they can fully enjoy
the special moments shared over a glass of Cloudy Bay Sauvignon
Blanc."
The Cloudy Bay AI Assistant marks a continuation of the brand's
U.S. market campaign, "Cloudy Bay Summer Fridays," which includes
Summer Fridays events throughout the summer, as well as strategic
brand and influencer collaborations and consumer sweepstakes.
The AI bot and Summer Fridays site will run through the end of
the summer. To get your AI-generated OOO note, visit
cloudybaysummerfridays.com.
About Cloudy Bay
The Cloudy Bay story began in 1985 with the first vintage of its
distinctive, captivating and vibrant Sauvignon Blanc. The estate
continues its drive for excellence in the Marlborough region and,
since 2010, in Central Otago. Founded with an adventurous spirit
and unwavering commitment to quality, Cloudy Bay pursues perfection
with every bottle, capturing and revealing the natural beauty of
each region with every sip. Cloudy Bay is owned by Moët Hennessy, a
division of LVMH. Learn more at CloudyBay.com.
PLEASE DRINK RESPONSIBLY
Cloudy Bay Vineyards, PO Box 376, Blenheim | 230
Jacksons Road, Rapaura 7273, Blenheim. kat.mason@cloudybay.co.nz |
cloudybay.com
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SOURCE Cloudy Bay