Red Sift Announces Summer 2024 Release: Leveraging AI to Supercharge Brand Protection
2024年7月31日 - 10:00PM
ビジネスワイヤ(英語)
Red Sift today unveils its Summer 2024 product release,
featuring AI-powered brand protection innovations designed to
bolster organizations’ defenses against bad actors. With these new
advancements, including refined GPT-4 powered web asset
classification, facial recognition for employees and executives,
and industry classification tools, customers are poised to
alleviate the substantial time, effort, and expertise traditionally
required for brand protection efforts.
“Red Sift has a long history of leveraging AI, beginning with
early NLP/NLU technology in 2008 to today’s comprehensive AI
integration across the Red Sift Platform,” said CEO and Founder of
Red Sift, Rahul Powar. “Today’s release is yet another important
step forward in our ongoing AI journey. By harnessing advanced
GPT-4 web asset classification and facial recognition technologies,
we empower our customers to swiftly and accurately counteract
threats to their brand, freeing up critical resources and allowing
them to concentrate on innovation and growth.”
Red Sift Brand Trust
- Enhancements to GPT-4-Powered Identities
- Brand Trust’s Identities feature automatically classifies the
significance of identities found across sources such as DNS, WHOIS
info, and SSL certificates. New updates include a dashboard for
identity insights and an alert system that highlights potential
domain ownership.
- Industry Classification
- The new Industry Classification AI model uses computer vision
to analyze web page content and assign it to an industry, enabling
customers to filter lookalikes by industry and easily identify
high-risk impersonations. It also streamlines the takedown process
and ensures faster resolutions, as domain registrars will
prioritize taking down malicious domains within the same
industry.
- Facial Recognition (Coming Soon)
- Brand Trust's new facial recognition feature will allow
customers to upload employee or executive photos. The system scans
all identified lookalike domains and alerts the organization if an
executive’s face is recognized, enabling quick mitigation of
impersonation threats.
Red Sift OnDMARC
- DNS Guardian
- Leveraging Red Sift ASM and the company’s deep DNS expertise,
OnDMARC’s newest feature DNS Guardian bridges the gap between DNS
and DMARC, ensuring brands are protected from SubdoMailing attacks,
dangling DNS, and CNAME takeovers.
- Global IP Search
- Global IP Search provides detailed reputational information on
IP addresses, including ownership, domain activity, and email
traffic statistics, offering insights beyond standard DMARC
reports. This helps customers make informed decisions and implement
DMARC faster.
Red Sift Certificates
- Updated UI and Integration
- Red Sift Certificates has undergone a comprehensive UI update
and integration into the Red Sift Pulse Platform. This milestone
signifies a major advancement in the evolution of the Hardenize
acquisition, delivering its outstanding certificate inventory,
expiration monitoring, and analysis capabilities within a cohesive
user interface. New features include advanced AI-powered filtering
to accelerate the discovery of specific information, and content
classification for faster remediation.
Red Sift ASM
- Issue and Warning Notifications for Polyfill.io Domains
- Red Sift ASM expands on its Spring 2024 Web Technologies
release to enhance customer defenses against evolving threats like
the recent polyfill.io domain takeover. Detailed critical warnings
and actionable steps are provided upon identifying the poisoned
domains within the monitored estate.
To learn more about Red Sift and receive a demo of the Red Sift
Pulse Platform, please visit https://redsift.com/demo.
About Red Sift
Red Sift enables organizations to anticipate, respond to, and
recover from cyber attacks while continuing to operate effectively.
The award-winning Red Sift application suite is the only integrated
solution that combines four interoperable applications,
internet-scale cybersecurity intelligence, and innovative
generative AI that puts organizations on a robust path to cyber
resilience.
Red Sift is a global organization with offices in North America,
Australia, Spain, and the UK. It boasts a global client base across
all industries, including Capgemini, Domino’s, ZoomInfo, Athletic
Greens, and top global law firms. Red Sift is the official DMARC
provider for Cisco and a trusted partner for Microsoft, Validity,
and Entrust, among others. Learn more at redsift.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240731425836/en/
Media: Emily Townsend fama
PR for Red Sift redsift@famapr.com