First and Only Chinese Educational Institution to Publish TED
Video-Based English Language Learning Books to Help Chinese Youth
Improve Bilingual Skills and Science and Technology
Literacy
NEW
YORK, July 26, 2024 /PRNewswire/ -- On
July 25, 2024, New Channel
International Education Group and TED, the world-renowned
ideas-sharing platform, officially signed a strategic partnership
agreement in New York City,
New York. This is the first time
for TED to sign a contract with a Chinese educational institution.
This move marks a solid step forward for both parties to innovate
and develop English language learning and international education,
joining hands to leverage TED's vast amount of high-quality
educational content and New Channel's deep expertise in teaching
English language. The partnership will help Chinese youth improve
their bilingual skills and literacy in liberal arts, science, and
technologies. It will help promote the exchange and mutual
understanding between different countries.
The signing of this contract with New Channel International
Education Group is the first time that TED cooperates with a
Chinese educational organization. New Channel International
Education Group is a well-known domestic organization with services
covering the whole chain of the international education industry.
After 20 years of development, it has helped hundreds of thousands
of young people go out of the country and engage with the world. In
recent years, New Channel has made continuous efforts in the field
of international education and international communication,
focusing on cultivating Chinese youth with Chinese roots and global
competence. Prof. Hu Min, Chairman
of New Channel International Education Group, points out that New
Channel's global competence model has constructed an "edifice" with
global vision as the top, Chinese foundation as the bottom, and six
core qualities as the pillars, flanked by two hard skills –
literacy in humanities, scientific and technologies, and fluency in
foreign languages. In the middle of the model are soft powers in
the form of 4Cs, i.e. 4 core qualities for international talents --
Critical Thinking, Communication, Cooperation, and Creativity and
innovation.
"The humanities and technology literacy emphasized in the global
competence model can coincide with the great ideas spread by TED,"
said Hu Min. He points out that this
partnership will integrate TED's innovative ideas and global vision
into education systems, helping stimulate students' creativity and
critical thinking, further enhancing students' understanding of
multiculturalism in study, promoting the exchange and mutual
understanding of civilizations, and nurturing more outstanding
talents with a global vision.
Mr. Jay Herratti, CEO of TED, also spoke highly of the
partnership. "Access to innovative educational tools is key to a
bright future for students and adults alike. At TED, we're
dedicated to creating idea-centered content that sparks curiosity
and conversation," said Herratti. "That's why we're excited to
partner with New Channel to create a new way for learners to engage
with our content, and to help them gain skills that set them up to
be lifelong learners."
After reaching a strategic partnership with TED, New Channel
will obtain the exclusive authorization in mainland China to publish English language learning
books based on TED-Ed's high-quality content. On this basis, the
two parties will jointly develop and create educational resources
for Chinese young learners to improve their English proficiency
through engaging content, stay updated of the latest trends in
global education, enhance their humanistic and technological
literacy and critical thinking, and become a globally competent and
talented person. Looking ahead, New Channel and TED will further
expand their collaboration areas, explore a variety of cooperation
models, and commit to bringing the world's best educational
resources to China in order to
build a broader growth platform for students.
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SOURCE TED and New Channel International Education Group