Beyond Ordinary Events, Inc. (BOE)’s POSSIBLE, the premier
marketing tentpole announced today that it has been acquired by
Hyve Group, one of the world’s leading organizers of
next-generation events.
By joining forces, Hyve and POSSIBLE will combine resources to
deliver a unique platform and experience that continues to bring
marketers, business leaders and visionaries across the marketing,
media, and technology industry together to be inspired, to drive
progress and deliver solutions around their most challenging
marketplace issues.
Christian Muche, Co-Founder and CEO of Beyond Ordinary Events,
will serve as Global President. Muche will continue to focus and
lead on POSSIBLE's future growth and deliver against his vision to
bring a new experience to the marketing and business community.
Muche will continue to serve as the visionary leader and key player
in setting the agenda for POSSIBLE’s future events.
“BOE and POSSIBLE has found a unique home and amazing partner in
Hyve,” said Christian Muche, Global President, BOE’s POSSIBLE.
“Hyve and POSSIBLE share common values and a deep desire to
reimagine the event space by creating experiences that deliver
business value and inspiring outcomes for our customers. We’re very
excited for what’s to come and the opportunity to expand upon all
our success.”
“We are incredibly excited about the acquisition of POSSIBLE by
Hyve Group, as it provides an even more powerful platform for MMA
to share transformative insights with the marketing community,
helping marketers to embrace the possibilities of the new future of
marketing,” said Greg Stuart, CEO, MMA Global and co-founder of
POSSIBLE. “There is no better partner for the MMA than Hyve Group
with their track record in innovating and transforming the event
attendee experience. The entire MMA Global Board of Chief Marketing
Officers and marketing solutions companies is ecstatic about this
partnership to scale our support for marketers in growing their
businesses through better event experiences in the U.S. and
worldwide.”
“When Christian and his team launched POSSIBLE, they set out to
build a tentpole event that would fill a void many were failing to
have, high level discussions tackling the top business challenges
our industry faces,” said Michael Kassan, Chairman of BOE. “This
next chapter reinforces the commitment we’ve made to drive value,
deliver impactful solutions, and create an unparalleled experience
that will redefine industry tentpoles. Additionally, I am thrilled
to be continuing as Chairman.”
POSSIBLE is powered by the omnichannel expertise of MMA Global,
the only marketing trade association that brings together the full
ecosystem of brand marketers and industry solution providers
working collaboratively to shape the future of
marketing. Together, Hyve and MMA will work together to
deliver POSSIBLE as the number one platform for inspiration,
networking, industry progress and business opportunities for
marketing professionals worldwide.
“At Hyve, we are motivated by our purpose, which is to create
game-changing impact for our customers, their businesses and
industries, through our unmissable in-person events,” said Mark
Shashoua, CEO of Hyve. “It is crystal clear that POSSIBLE has
become the go-to event for its community and catalyst for positive
change for marketing professionals, globally.”
In 2024, POSSIBLE’s attendance reached more than 3,600
registered attendees, up more than 49% over the inaugural event in
2023. The event quickly established itself as one of the industry’s
must-attend experiences - like no other industry before - bringing
together forward-thinking leaders to discuss new ideas that will
disrupt the world of marketing. POSSIBLE’s third annual event will
be held on April 28-30, 2025, at the Fontainebleau in Miami
Beach.
About Beyond Ordinary Events,
Inc./POSSIBLEPOSSIBLE is the premier marketing event,
owned and organized by Beyond Ordinary Events, Inc., and is curated
specifically for the greater marketing ecosystem, including brands,
technology, digital, media, culture, and more. Powered by the
omnichannel expertise of MMA Global, the third edition will take
place on April 28-30, 2025, at the Fontainebleau Miami Beach,
brimming with content dedicated to future-thinking marketers
combined with innovation and emerging technologies, POSSIBLE is the
centerpiece for the entire marketing, media and tech community to
network with industry peers, share ideas, present visions, create
business opportunities and discuss mutual challenges. Conceived,
created, and led by Co-Founder Christian Muche, POSSIBLE is fast
becoming the cornerstone marketing tent-pole event of the year.
Register to attend at possibleevent.com.
About Hyve Hyve delivers game-changing
impact for people, business and beyond. How? By helping people to
make the connections that could change everything, through its
portfolio of unmissable events and hyper-productive meetings
programmes. Hyve is on a mission to redefine everyone's
expectations of events and provide attendees with unbeatable return
on investment and time. Hyve's portfolio includes world-renowned
brands such as Shoptalk, Bett, CWIEME and Fintech Meetup. Hyve was
acquired by Providence Equity LLC and Searchlight Capital Partners
in 2023. For more information visit www.hyve.group.
About MMA Global Comprised of over
800-member companies globally, MMA Global is the only marketing
trade association that brings together the full ecosystem of
marketers, martech, adtech, media and other marketer supporting
companies, who work collaboratively architecting the future of
marketing, while relentlessly fixated on delivering growth today.
Led by CMOs, the MMA helps marketers lead the imperative for
marketing change by taking on marketing’s unanswered questions and
challenging our commonly held beliefs. We are committed to science
and questioning; believing that creating new & even
revolutionary marketing impact is steeped in constructively
challenging the status quo. MMA also works directly with members
and business leaders to aggressively adopt peer-driven, proven,
science-supported best practices, without compromise. The MMA
invests millions in groundbreaking research to enable marketers
with unassailable truth and actionable insights & tools. By
enlightening, empowering, and enabling marketers, the MMA shapes
marketing’s future success, while also propelling business
growth
Members include: AT&T Communications, Adobe, Ally Bank,
AppsFlyer, Bank of America, Campbell Soup, Clear Channel Outdoor,
Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Diageo, Morgan
Stanley, Ford Motor Company, General Motors Company, Google, Hilton
Worldwide, Kargo, Kroger, L’Oreal, Major League Baseball,
Mastercard, McDonald’s Corporation, Meta, NBCUniversal, Netflix,
Pinterest, Roku, Snap Inc, Target Brands, Inc., T-Mobile USA,
Twitter, Uber, Walmart Inc., Walt Disney Company, Yahoo! and many
more. The MMA’s global headquarters are located in New York City
with regional operations in 14 countries across Asia Pacific
(APAC), Europe/Middle East/Africa (EMEA) and Latin America
(LATAM). For more information see www.mmaglobal.com.
Media Contact:
Sara Vinson
Sara.Vinson@digennaro-usa.com