Atar Capital Announces the Strategic Exit of Full-Service Distribution Company
2024年7月22日 - 10:00PM
ビジネスワイヤ(英語)
The exit positions the firm for future
operational growth
Atar Capital, a Los Angeles-based global private investment
firm, announced today the sale of its affiliate, Microcel, a leader
in the distribution of global technology and innovation brands
across Canada, to TDL Gentek. The deal closed on July 17th.
Originally founded in 1989 in Newmarket, Ontario, the Company
offers distribution and value-add services to an established
portfolio of global brands, as well as a proven multi-channel
customer base that includes Canada’s most prominent big-box
retailers, consumer electronics stores, specialty retailers, and
e-commerce marketplaces. Microcel works with leading brands such as
Google, fitbit, Starlink, Anker, Beurer, Blendjet, and Polaroid.
Atar Capital acquired Microcel in November 2018.
“We’re excited to announce the successful exit of Microcel,”
said Cyrus Nikou, founder of Atar Capital. “We’re proud of the
infrastructure investments we supported over the last six years
that laid the foundation for the company to expand their brand
management and distribution capabilities. This sale marks an
exciting opportunity for the continued growth of our mission to
build a portfolio of sustainable and purpose-driven
businesses.”
“The partnership and support that Atar Capital has given to our
talented team has been essential to our success up to this point,”
said Adam Ingrao, Chief Executive Officer of Microcel. “Their
commitment to our vision has helped enable our expansion in Canada,
and we’re excited to see the platform grow further with TDL
Gentek.”
“We are excited to welcome Microcel to the TDL Gentek family,”
said Laurie Tugman, CEO of TDL Gentek. “This acquisition is a
significant step forward in our vision to expand and enhance our
consumer goods division in Canada. We look forward to continuing to
grow the Microcel business with our brand partners and
customers.”
The transaction was facilitated with the legal counsel of Miller
Thomson. Kroll Corporate Finance Canada served as the financial
advisor.
About Atar Capital
Atar Capital is a global private investment firm that acquires a
wide range of lower middle market businesses exhibiting
opportunities for growth, revitalization and significant value
creation. Atar Capital's principals have collectively completed 90
private equity transactions across 18 countries worldwide.
Atar Capital's combination of operational expertise, industry
knowledge and investment experience provide a unique edge in
creating value and working as a true partner with its portfolio
companies. The firm assists in activities ranging from growing the
business to improving operations and financial performance,
leveraging all available resources and talent within Atar's
leadership team, as well as its bench of seasoned senior advisors
with deep sector and functional expertise. For more information,
please visit www.atarcapital.com.
About Microcel
Since its inception in 1989, Microcel has become one of Canada’s
leading distributors of innovative lifestyle products, providing
access to the Canadian retail market to prominent global brands
such as Google, fitbit, Anker, Starlink, Polaroid, and Beurer, that
offer a wide variety of product types, from wearables, portable
audio, and medi-tech, to smart home, kitchen, and outdoor
solutions. Based in Newmarket, Ontario, Microcel leverages its
superior product marketing and value-added services as an
omni-channel distributor to Canada’s largest big box national
retailers, e-commerce, and DIY, outdoor, and tech specialty stores
such as Walmart, Costco, Best Buy, Amazon, Loblaws, London Drugs,
Home Depot, Sport Chek, Canadian Tire, MEC, and the North West
Company, among many others.
About TDL
TDL Gentek is a leading Canadian distributor with 45 years of
experience in value-added distribution. Specializing in technology,
telecommunications, and consumer goods, TDL Gentek offers over 250
brands across various categories, including Broadband, Security,
Unified Communications, Networking, ProAV, and Consumer Goods.
Known for its expertise and value-added services, TDL Gentek is
committed to helping its partners build the right solutions for
their customers.
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Media Erica Fisher NextTech Communications
efisher@nexttechcomms.com