Beckham Hotel Collection Pillows and The Hate
Stains Co.™ Stain Removers Among Top Sellers
NEW
YORK, July 18, 2024 /PRNewswire/ -- Thrasio
announces Prime Day 2024 successes, with core house brands and
seasonal favorites reporting significant sales surges.
"We are always energized by Prime Day," says Thrasio CEO,
Stephanie Fox. "We are continuously
brand-building: adding product enhancements, expanding product
lines, designing creative packaging, and this year we focused on
forging strong partnerships with brand ambassadors who
authentically believe in our products to drive positive word of
mouth. Seeing all that come together so that these brands thrive on
such a competitive sales day is a great achievement for our
team."
Beckham Hotel Collection sold close to $4 million dollars of pillows in just 24 hours.
Support from brand ambassadors including @daniaustin, national
press placements, and the momentum of more than 240,000 reviews
drove sales. "This year we were able to snag the #3 spot in the
Home and Kitchen category on Amazon," adds Associate Director
Tucker Fairbanks. "The combination
of this product's luxury quality at a fair price AND the team we
have pulling the levers behind the scenes is what makes us
successful every Prime Day."
The Hate Stains Co.™ sold nearly one unit per second for
24 hours during Prime Day. Influential fans including Madi Nelson (@heymadinelson) showcased
impressive before-and-after results on Instagram, boosting sales.
Associate Director Taylor Grago
attributes this week's success to the efforts of brand ambassadors
and the internal team: "We are constantly striving to offer a
larger assortment of trustworthy products. Since last Prime Day, we
introduced even more products including the 16oz BIG bottle of Miss
Mouth's Messy Eater Stain Treater™ that customers can't get enough
of, and our Miss Mouth's Messy Steppers Shoe Cleaner line. Our
network of brand ambassadors helps spread the word about how well
our products work. It takes a massive dedicated team effort behind
the scenes to provide the highest quality products and service for
our loyal customers."
Nippies, the bra alternative also available at
Nordstroms, Aerie and hundreds of offline retailers, reached
several million followers through brand ambassadors on Instagram
and TikTok, lifting sales to a clip of eighteen pairs per minute
and doubling last year's Prime Day sales pace.
Marika Lesche, Director of
Influencer Marketing, elaborates on how brand ambassadors connect
consumers to brands on Prime Day and beyond: "Our in-house
ambassador program is designed to identify and collaborate with
creators who already have a passion for our products. By partnering
with organic advocates, we build genuine, long-term relationships
that benefit both the creators and our brand. This ensures mutual
enthusiasm and leads to more impactful and trustworthy content for
our audience."
Shoppers also proved that summer is still in full swing by
breaking records for some of Thrasio's favorite seasonal products.
Customers purchased a Watermelon Ball every ten minutes
throughout Prime Day, making it a record-breaking sales day for the
pool game. Ranger Ready insect repellant received a
boost from several recommendations in national press outlets, and
Cooler Shock Reusable Ice Packs recorded its best day
ever.
Thrasio is a consumer goods company
committed to offering superior products that enhance everyday life.
Thrasio products can be found in over 80 million households, with
an estimated 1 in 2 US homes having purchased a Thrasio product
over the last three years. Thrasio.com
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SOURCE Thrasio