MONTREAL, May 22, 2024
/CNW/ - Last Friday, over 1,200 individuals from the arts and
business world gathered at the iconic Arsenal art contemporain
for the 16th Printemps du MAC, themed ICÔNES. Through ticket sales,
donations, partners, sponsors, and a silent auction, the event
raised over $520,000 in support of La
Fondation du MAC and contemporary art. This was a truly exceptional
achievement for the 60th anniversary of the Musée d'art
contemporain de Montréal, and one that inspires feelings of pride
and accomplishment in Les Printemps
du MAC committee co-chairs Charles
Lemay and Allison Forbes,
along with the rest of their team.
A GREAT SUCCESS FOR CONTEMPORARY
ART
Anne Lebel, Executive Director of
La Fondation du MAC, emphasizes that the amount raised will enable
the foundation to continue fulfilling its mission: "Thanks to
the generosity of our donors and the success of this evening, we
will be able to offer even more support to artists and make
contemporary art accessible to an ever wider public. Thank you to
our donors and partners. My warmest gratitude to the committee for
their time, creativity, and contagious energy in making the event
such a sparkling success!"
The evening's auction, presented by EY with honorary patron
Simon Beaulieu of EY Canada, and
curated by Erika Del Vecchio
(Arsenal art contemporain), was a resounding success, raising over
$120,000. For the fifth consecutive
year, La Fondation du MAC will donate a third of the proceeds from
artwork sales to the artists, illustrating its commitment to
supporting their creative practice.
ICÔNES: A UNIQUE
ATMOSPHERE
Les Printemps du MAC once again
proved its ability to organize spectacular, avant-garde events,
celebrating freedom of expression and diversity of genres and
styles. This edition was made possible thanks to the co-presidency
of Allison Forbes (Raisonnable) and
Charles LeMay (Sphere Media). Under
the artistic direction of Allison and her Raisonnables team, the
fundraiser shone brightly under its ICÔNES theme, with all
participants invited to dress in inspiration from one of the MAC's
iconic works.
For the first time this year, a star-studded line-up including
Catherine Brunet, Catherine Saint-Laurent, Marina Bastarache, Lou-Pascal Tremblay, Lolitta Dandoy, Julie-Ann Ho, and Gisèle Lullaby had the chance
to don pieces made by renowned Quebec designers such as MRKNTN, Lucas Stowe, LAMARQUE, Marie Saint Pierre, Tristain Réhel,
LAKUACHIMOTO, Caroline Monnet, and
more, on the famous MAC gala des Printemps red carpet, a nod to the
renowned MET gala red carpet.
Emotional highlights included a performance by Coeur de Pirate,
Naomi, and l'Isle, courtesy of Bravo Musique, making for a stirring
and memorable evening. Guests were also treated to a number of
unique experiences, including an immersive make-up retouching
station by Yves Saint Laurent Beauté, not to mention an enhanced
VIP experience provided by Banque Nationale Gestion Privée 1859 and
Bajouk Signature. Guests were also able to take their own photos in
a red-lined photo booth presented by Porsche Lauzon. BonLook was on hand to offer
celebrity eyewear to attendees, while Ville
de pluie enhanced the red carpet experience by capturing
polaroid highlights. To top it all off, a saxophone performance was
arranged by Simons. Balnea spa + reserve also contributed to the
overall experience through its financial support.
Lots of delicious food was available, supplied by Billio, Brera,
La Diperie, Doordash, Jacopo, Nibbl, Restaurant La Fleur, and Le
Rougié. And no one was left thirsty thanks to Aupale Vodka,
Balthazar wines, BleuRoyal gin, Chandon Spritz, Cidre Intrus, Eska,
Fin Soda, Mate Libre, Moët & Chandon, Vins Passage, and
Wills.
PARTNER RECOGNITION
The honorary presidents of the 16th Printemps du MAC,
Claudia Girard (KPMG) and
Alexandre Reise Filteau
(Le Groupe Reise | RBC Dominion
valeurs immobilières), were instrumental in making the event a
success. The Foundation warmly thanks the organizing committee who
brought the event to life: co-presidents Allison Forbes, Founder & President of
Raisonnable, and Charles
Lemay, Director, External Communications / Public
Relations, Sphere Media, as well as board members Andy Barril, Experiential Creative Director,
YHP Group, Simon Bellemare,
Residential Real Estate Broker, Sotheby's International Realty
Québec, David-Marc Bouchard,
Headhunter, General Manager and Partner, TROUVÉ MTL,
Erika Del Vecchio, Curator,
Special Projects Director, Arsenal art contemporain, Théo
Dupuis-Carbonneau, Editor-in-Chief, Magazine VÉRO (KO Média),
Katherine Gervais, Lawyer,
Trivium Avocats Notaires Conseils, Olivier Lapierre,
Communications Consultant, Citizen and Media Relations,
Catherine Martel, Business
Lead, Gamification, Alice & Smith Studio, Laura-Michelle Marcogliese, Advisor, Public
Affairs and Development, Energir, Vincent Morel, Consultant, Communications,
Image & Marketing, Marc-Étienne Nolin, Senior Advisor,
Public Relations - Groupe Cirque du Soleil, Aurélie
Christina Pierre, Master's candidate in Strategy, Research
Assistant, HEC, Marjorie
Roux, Founder & President, MATINÉE STUDIO public
relations, Antoine Sabourin,
Lawyer at Blake, Cassels & Graydon LLP, Stefanie Stergiotis, Digital Marketing
Specialist and E-Commerce Strategist, and Maximiliano
Tyrawskyj, Senior Manager, Commercial Credit Card Strategy and
Development, National Bank of Canada.
We would also like to thank our many external partners for
ensuring that this event reached its full potential. Les Printemps du MAC counted on the support of
Baillat Studio for visual identity, BROUILLARD for press relations,
Forand événement for service, Humankind for models and make-up
artists, Matinée Studio and Sotheby's x Simon Bellemare for champagne, Moonstruhk for
the wrap-up video, Publicité Sauvage for city signage, Rodeo
Production for the photo shoot location, and Raisonnable for
evening production.
ABOUT LES
PRINTEMPS DU MAC 2024
Les Printemps du MAC is a major
annual charity event devoted to introducing newcomers to the MAC.
Over 1,000 philanthropists gather each year to celebrate
contemporary art from here and abroad in support of the MAC. The
visual identity for this 2024 event was designed by Baillat Studio,
while the photo shoot, overseen by Baillat Studio, is the work of
photographer Lian Benoit and talent
from Humankind and Folio.
The evening's spectacular production is courtesy of RAISONNABLE
and supported by the Printemps du MAC committee. This committee is
co-chaired by Allison Forbes
(Founder & President, Raisonnable) and Charles LeMay (Director, External Communications
/ Public Relations, Sphere Media), and includes a number of
volunteer members who contribute their time and energy to ensure
the event's success. And let's not forget the generous involvement
of this year's honorary co-presidents, Claudia Girard (KPMG) and Alexandre Reise Filteau (Le Groupe Reise | RBC Dominion valeurs
mobilières).
ABOUT LA FONDATION DU
MAC
The mission of the Fondation du Musée d'art contemporain is
to support the museum in its various activities, including
collection development, exhibition production, promotion, and
educational programs. Its mandate is to solicit funds from
companies and individuals interested in the dissemination and
conservation of contemporary Quebec, Canadian, and international art. The
foundation thus contributes to the development of the collection of
Canada's first major institution
devoted entirely to contemporary art: the Musée d'art contemporain
de Montréal.
ABOUT THE MUSÉE D'ART CONTEMPORAIN
DE MONTRÉAL
For sixty years, the Musée d'art contemporain de Montréal
has been bringing together local and international artists, their
works, and diverse audiences, championing art as an essential part
of life in Montreal and
Quebec. The MAC's head office,
located in the heart of the Quartier des spectacles, is set to
benefit from a major architectural overhaul. In the meantime, the
MAC has temporarily relocated its operations to Place Ville Marie,
a landmark in Montreal's business
district. From December 1, 2021, and
for the duration of the expansion and refurbishment work, the
museum will continue to engage the public with temporary
exhibitions highlighting exceptional artists and showcasing a wide
variety of practices. In addition to two major exhibitions per
year, the MAC at PVM will continue to offer public programs as well
as a host of educational services and community outreach
activities.
Find Les Printemps du MAC on Facebook & Instagram,
#printempsMAC
SOURCE Musée d'art contemporain de Montréal