Giant Food Expands Flexible
Rewards® Loyalty Program to Offer 2x points on over
12,000 Giant Brand Items
LANDOVER, Md., April 23,
2024 /PRNewswire/ -- Giant Food, the leading
greater Washington, D.C. regional
grocery chain, has lowered prices on hundreds of items within its
private brand selection, which includes the Giant brand, Nature's
Promise, Taste of Inspirations, Smart Living, Always My Baby,
Companion and CareOne. Additionally, Giant has expanded its popular
Flexible Rewards loyalty program enabling customers to earn 2x the
points for every dollar spent on over 12,000 of its private brand
items. These items range from staples such as bread, milk, and
bottled water to bacon, frozen vegetables, cheese, health and
personal care products, as well as various fresh products across
its meat, seafood and produce departments. The new promotion comes
as customers continue to look for quality, value and savings.
All customers will have access to new giant savings on Giant
brands with hundreds of new lower prices. They simply need to look
for the "Compare and Save" tags on items in every aisle. The
Flexible Reward promotion allows customers to earn 2x the points on
Giant brand item purchases. These points can then be redeemed for
grocery savings, gas savings or unique product offerings during
future trips.
"At Giant Food, we have always offered great savings to our
customers through our weekly Bonus Buy promotions," said
Ira Kress, President of Giant Food.
"With our new program, we aim to introduce more shoppers to our
lower-cost store-brand items, which deliver the same quality as
national brands. Our Flexible Rewards customers will be able to
maximize their savings with the expanded program. We invite more
customers to explore the rewarding savings opportunities available
in every aisle of our stores."
Flexible Rewards members, new and existing, can opt into the 2x
Giant brand reward for the whole year by clipping the offer once in
their online coupon gallery. The Flexible Rewards program allows
members to earn points through qualifying grocery and gas
purchases, with each dollar spent earning two points on store brand
items, and one point on other products. Additional points can also
be earned by shopping products featured in Giant's weekly special
offers. Last year, Giant expanded its Flexible Rewards program to
offer rewards in the pharmacy department, making it possible to
earn points through eligible transactions, including prescriptions
and immunizations. Members may redeem points for grocery savings,
gas savings or special product offerings in-store or on the Giant
Food mobile app.
For more information or to enroll in Giant's Flexible Rewards
program, visit https://giantfood.com/rewards.
About Giant Food
Since opening its first location over 88 years ago in
Washington, D.C., in 1936, Giant
has been an integral part of the communities and customers it
serves. Giant is committed to being a Better Neighbor and has
designated four main giving pillars that address local Food
Insecurity, Military Support, Pediatric Cancer Research, and Social
Equality. Giant is headquartered in Landover, Md., and operates 164 supermarkets
in Virginia, Maryland, Delaware, and the District of Columbia with approximately 20,000
associates. Included within the 164 stores are 154 full-service
pharmacies and 28 Starbucks locations. Giant fits all the way
today's busy customers want to shop - in-store or online. With 162
Giant Pickup locations and delivery options available in all its
markets, customers have even more convenient options at their
fingertips to get the best products and prices whenever and however
they choose. For more information on Giant Food and its charitable
efforts to make a positive difference, visit
giantfood.com/pages/better-neighbor-report.
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SOURCE Giant Food