NEW YORK, Feb. 15, 2015 /PRNewswire/ -- During a ceremony
at center court of Barclays Center, NBA Commissioner Adam Silver and Tencent President Martin
Lau today celebrated the groundbreaking
partnership that has made Tencent the
NBA's exclusive official digital partner in China.
Silver presented Lau with an All-Star jersey and in return
received Tencent mascot figurine from
Mr. Lau at center court before the tip-off of State Farm All-Star
Saturday Night, which featured the Sprite®Slam Dunk, Foot Locker
Three-Point Contest, Taco Bell® Skills Challenge and
Degree® Shooting Stars. Some of the league's top players
headline this year's participants, including Stephen Curry, the leading vote-getter in NBA
All-Star Balloting 2015 presented by Sprint, as well as fellow
All-Stars Chris Bosh, James Harden, Kyrie Irving, Kyle Lowry, Paul
Millsap, Jeff Teague,
Klay Thompson, and Russell Westbrook.
NBA and Tencent announced the
league's largest international digital partnership on Jan. 29,
2015. Under the agreement, Tencent will feature a record number of live NBA
games and deliver enhanced original NBA programming and highlights
to hundreds of millions of daily users across Tencent platforms. The new partnership will be
effective on July 1, 2015.
About the NBA
The NBA is a global sports and media business built around three
professional sports leagues: the National Basketball Association,
the Women's National Basketball Association, and the NBA
Development League. The league has established a major
international presence with offices in 13 markets worldwide, games
and programming in 215 countries and territories in 47 languages,
and NBA merchandise for sale in more than 125,000 stores in 100
countries on 6 continents. NBA rosters at the start of the
2014-15 season featured a record 101 international players from 37
countries and territories. NBA Digital's assets include NBA
TV, which is available in 60 million U.S. homes, and NBA.com, which
recorded 26.9 billion page views during the 2013-14 season, with
more than half of all visitors originating from outside of North
America. The NBA is the No. 1 professional sports league on
social media, with more than 750 million likes and followers
globally across all league, team, and player platforms.
Through NBA Cares, the league and its teams and players have
donated more than $242 million to
charity, completed more than 3 million hours of hands-on community
service, and created more than 915 places where kids and families
can live, learn, or play.
About Tencent
Tencent uses technology to enrich
the lives of Internet users. Every day, hundreds of millions of
people communicate, share experiences, consume information and seek
entertainment through our integrated platforms. Tencent's
diversified services include QQ and Weixin/WeChat for
communications; Qzone for social networking; QQ Game Platform for
online games; QQ.com and Tencent News
for information, and Tencent Video
for premium video content.
Tencent was founded in
Shenzhen in 1998 and went public
on the Main Board of the Hong Kong Stock Exchange in 2004. The
Company is one of the 50 constituent stocks of the Hang Seng Index.
Tencent seeks to evolve with the
Internet by investing in innovation, providing a hospitable
environment for partners, and staying close to users.
For more information, please visit www.tencent.com/ir.
Contacts:
Stefan Zhao, NBA China, (8610)
5200 8329, szhao@nba.com
Wei Linbai, Tencent(8610) 62671188,
weilinbai@tencent.com
Katie Lee, Tencent (Asia)
+852 68435667,katielee@tencent.com
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SOURCE Tencent Holdings
Limited