NEW YORK, Jan. 13, 2015 /PRNewswire/ -- Bare
Necessities, the largest online specialty retailer of women's and
men's branded and designer intimate apparel and
lingerie, entered into an agreement with Experian Marketing
Services, a recognized leader in data-driven marketing, that will
help the retailer better understand and engage with its customers.
Using the Experian Marketing Suite, Bare Necessities has the
ability to plan, manage, execute and optimize all of its customer
interactions in real time across any channel, all from within a
single system.
"Customers choose Bare Necessities because we offer them a
better way to buy bras," said Noah
Wrubel, cofounder and chief executive officer, Bare
Necessities. "The Experian Marketing Suite will help us take that
customer experience to the next level, a more personal level, and
meet our customers' expectations each and every time, regardless of
the channel."
Experian Marketing Services' awarding-winning platform
integrates customer data from any source and channel into an
always-fresh central repository so that responses and behaviors can
be recorded in real time and immediately leveraged for more
effective targeting, triggering and personalization of marketing
campaigns. Comprised of three core capabilities, the Experian
Marketing Suite is designed to help marketers identify their
customers (Identity Manager),
understand their customers (Intelligence Manager) and engage with
their customers across channels (Interactions Manager). For
example, the Interactions Manager is powering Bare Necessities'
granular segmentation strategy, giving the company the ability to
target and deliver customer communications, such as email and
direct mail, based on a customer's unique body type, the products
and brands he or she loves and how he or she likes to shop.
Wrubel continued, "Bare Necessities customers don't need to
worry about awkward dressing rooms and overly anxious sales people
when they are shopping for intimate apparel; they can just visit
our site, call our bra-fit experts or chat with us online. One of
the things that we're most excited about in working with Experian
is that we can give our bra-fit experts and customer-service staff
access to the Interactions Manager within the Experian Marketing
Suite. This capability allows us to have better conversations with
our customers from the very beginning and remove any anxiety from
the experience altogether."
Backed by the industry's highest-rated client-services team, the
Experian Marketing Suite is built with the scale and flexibility to
support digital programs of any size and sophistication. Experian
Marketing Services' 30 years of data and marketing technology
leadership have helped to position the
Experian Marketing Suite as the world's most flexible and
comprehensive marketing solution with more than 10,000 of the
world's leading brands, in more than 30 countries, using the
platform.
For more information about the Experian
Marketing Suite, visit: http://bit.ly/1z0TpJr.
About Bare Necessities
Bare Necessities is the largest online specialty retailer of
women's and men's branded and designer intimate apparel and
lingerie. Since 1998, Bare Necessities has featured bras ranging
from band size 28 to 56 and cup sizes AA to N, as well as a variety
of other products up to a size 6X and 24W, including one of the
best selections of shapewear, hosiery, swimwear, and shaping
clothing for average, full-busted, and plus-size women.
Bare Necessities is the only online intimates retailer to offer
certified Bra Fit Experts to its customers by calling
1.877.728.9272. Each Bra Fit Expert holds multiple bra fit
certifications, and is
available to assist customers with fit and selection Monday
through Friday 8:30AM-5:30PM ET.
Websites: http://www.barenecessities.com
Facebook: http://www.facebook.com/barenecessities
Twitter: http://www.twitter.com/barenecessities
Pinterest: http://pinterest.com/necessities
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated
consumer insights and targeting, data quality and cross-channel
marketing. We help organizations from around the world
intelligently interact with today's dynamic, empowered and
hyperconnected customers. By coordinating seamless interactions
across all marketing channels, marketers are able to plan and
execute superior brand experiences that deepen customer loyalty,
strengthen brand advocacy and maximize profits. For more
information, please visit http://ex.pn/1fSccNf.
About Experian
We are the leading global information services company,
providing data and analytical tools to our clients around the
world. We help businesses to manage credit risk, prevent fraud,
target marketing offers and automate decision making. We also help
people to check their credit report and credit score, and protect
against identity theft. In 2014, we were named by Forbes
Magazine as one of the "World's Most Innovative Companies."
We employ approximately 16,000 people in 39 countries and our
corporate headquarters are in Dublin,
Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended March 31, 2014, was
US$4.8 billion.
To find out more about our company, please visit
http://www.experianplc.com or watch our documentary, "Inside
Experian."
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of
their respective owners.
Contact:
Suzanne
Blackburn
Experian Marketing Services
1
212 863 4648
suzanne.blackburn@experian.com
Erin Choueiri
Bare
Necessities
press@barenecessities.com
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SOURCE Experian Marketing Services
