Urbanimmersive Inc. (“Urbanimmersive”, the “Company” or “UI”) (TSX
VENTURE: UI) (OTCQB: UBMRF), a leading provider of 3D digital twin
solutions for the real estate marketing industry, is pleased to
announce the launch of 3D Digital Twins 360° Video Fusion
innovation, a new technology set to disrupt the multi-billions
market size digital twin industry. 3D VF bridges the gap between
the immersive experience of 3D digital twins and the emotional
engagement offered by 360° videos by seamlessly integrating both in
one user experience.
For context, it’s worth noting that although the
adoption of 3D digital twins has increased since the onset of
COVID-19 lockdowns and physical visit restrictions, they have not
become a standard practice in the real estate industry and have
even seen a slowdown in adoption. The primary deterrents include
the relative cost of creating these immersive 3D models, their lack
of emotional connection with viewers compared to other media like
videos, and fundamentally, the focus of 3D digital twins on
showcasing homes for sale rather than helping agents present
themselves to win more listings.
Unsurprisingly, 360° videos are gaining
popularity. They allow viewers to rotate their field of view by
360° and are easily created with affordable, off-the-shelf 360°
cameras. These videos are not only free and easy to make but also
engaging, featuring audio components that foster a stronger
emotional connection with viewers than 3D digital twins. More
importantly, they showcase the real estate agents who record the
home 360° video tours.
However, these 360° video tours present a
significant drawback: viewers are forced to either watch the entire
video or use the minute-second timeline to fast-forward to specific
points of interest. This contrasts with 3D digital twins, where
viewers can click to navigate freely within the environment.
Urbanimmersive has countered this issue with the
development of its 3D Digital Twins 360° Video Fusion. This
innovation automatically integrates 3D navigation loved by users
into 360° videos, revolutionizing the 360° video viewing
experience. It enables viewers to explore 360° videos just as they
would with standard 3D digital twins. Rather than depending on the
timeline to find a desired location, they can navigate in 3D within
the video. The experience enables users to jump to a specific
spatial location within the 3D tour and view the 360° video from
this new perspective and field of sight.
The fusion goes way further than just enabling
360° videos with 3D navigation capability. In terms of
technological innovation, the 3D VF innovation is characterized by
an advanced level of interaction between the 360° video footage and
the 3D scenes. They are synchronized in both time and space,
ensuring a coherent and seamless 3D scene embedded within the 360°
video. This synthesis yields a visual experience where the
intricate 3D elements of the digital twins appear to be inserted
into the 360° video scene. In other words, when the 360° video path
changes, the 3D elements such as on-the-floor navigation pins, the
3D tags, the Jump-To virtual gates and 3D avatars are synchronously
adjusted in the scene. In essence, the meta-data of the 360° video
is employed to manipulate and control the 3D digital twin
environments and objects, ensuring a seamless, integrated viewing
experience.
In terms of production process, another
innovation from Urbanimmersive development team is that 3D VF can
be generated automatically. This automation advancement is opening
many new licensing business opportunities as the main
post-production cost remain entirely on rendering server time. 3D
VF innovation is derived from our latest Ultra-Fast Scanning
feature recently announced. Therefore, from the 3D VF provide the
options to generate a detailed 2D floor plan drawing of the scanned
space.
Unleashing New Digital Twins
Capabilities
Text-to-Map3D VF introduces enhanced navigation
capabilities that offer significant benefits to stakeholders. This
innovation begins by converting the audio track from the 360° video
into text. Utilizing AI, the text is then transformed into
geo-located, multi-lingual captions, allowing users to interact and
jump directly to specific locations within the 3D tour and 2D map
where particular words or phrases were spoken. In the context of
home inspections, for example, professionals can search for terms
like "concrete cracks." The system then provides a list of
instances where these words are mentioned, enabling users to click
and be transported directly to the 3D locations associated with
those terms.
Geo-matched Summary AI ReportThe integration of
360° video fusion technology also facilitates the creation of
AI-powered geo-matched summary reports. This feature enables every
paragraph of the report to be linked directly to the specific
captions and 3D locations within the digital twins that are
referenced. For instance, in real estate marketing, a geo-matched
summary report could include a paragraph focusing on a property’s
exterior views. When this paragraph is clicked, the map displays
all locations where comments about the exceptional views were made,
offering an interactive and detailed exploration of the property’s
features. The summary can also serve as an extended indexable text,
enhancing the property's online visibility and promotion.
Ghislain Lemire, CEO of Urbanimmersive,
commented, "Once you experience 3D VF, you immediately understand
what was missing in the standard 3D digital twins used for
marketing. Even packed with features such as 3D tags,
video-conferencing, avatars, and other enhancements, standard 3D
tours are a hard sell, a race to the bottom, as many clients
consider them a 'nice to have' rather than a
'must-have'. Our champion site clients who helped us
test our 3D Digital Twins 360° Video Fusion have unanimously
declared it a game-changer. Unlike standard 3D Digital Twins, this
innovation not only places agents at the forefront but also conveys
a wealth of information in a highly engaging manner that is
uniquely achievable through video. Such positive
responses affirm our belief that after a decade and a half of
continuous evolution in 3D technology development, we’ve struck
gold. The best 3D technology for the real estate marketing market
is not the one that enables you to have the best 3D scene but the
one that put forefront the agent."
Rollout of 3D VFThrough
extensive testing, the go-to-choice for a 360° camera capable of
creating high-quality 360° videos with exceptional audio is the
Insta360 ONE R with a wireless mic to enhance audio recording.
Urbanimmersive is planning a progressive rollout of the new 3D VF
to ensure a smooth distribution of capture hardware and a
controlled ramp-up in post-processing. As such, 3D VF will
initially only be offered by Urbanimmersive's photography service
brands, in specific markets with selected clients, before becoming
available to all in December 2023.
Application for Real Estate
Agents
In the realm of real estate marketing, the
introduction of 3D Video Fusion (3D VF) heralds a novel approach to
displaying properties, seamlessly combining a 3D tour, 360° video,
and a 2D floor plan. Real estate agents, armed with an
off-the-shelf 360° video camera, find it effortless to showcase
their listings with enriched detail and interactivity. The process
is straightforward: agents capture the property in a 360° video and
upload it to Urbanimmersive’s servers. What they receive in return
is a comprehensive Digital Twins 360° Video Fusion that elevates
property presentation, offering an unmatched value proposition in
the market.
Business Case Examples for Home
Inspections
The integration of 3D VF technology is
particularly transformative for Professional Home Inspection (PTP),
bringing a slew of benefits that enhance both efficiency and
quality of inspections. Inspectors’ commentaries become
interactive, captioned, and geo-located within the 3D space,
ushering in a new era of precision and context. Each observation
and insight is anchored to its specific location within the
physical space and floor plan, enhancing clarity and utility.
An automatic deficiency report generation
feature alleviates the traditional manual process, ensuring that
each statement is systematically linked to its corresponding
location. This not only boosts the accuracy but also minimizes the
potential for errors or omissions inherent in manually written
reports. The fusion of 360° video breathes life into the 3D tours,
offering stakeholders a richer and more immersive visual data
source.
For home inspectors, the adoption of 3D VF is
not a futuristic aspiration but a present-day reality. The
technology is a harbinger of efficiency, reducing the time
typically spent on crafting deficiency reports and ensuring that
visual and textual data are integrally connected. The inclusion of
both a 3D tour and floor plan, derived from a single video
recording, eliminates the need for separate scanning processes,
epitomizing convenience and efficiency.
Applications for Local Businesses,
Hotels & Resorts, and Apartment Rentals
The introduction of Urbanimmersive's 3D Video
Fusion technology significantly amplifies the scope and impact of
virtual tours for local businesses, hotels & resorts, and
apartment rentals. While traditional 3D tours offer a silent
walk-through experience, the 3D Video Fusion comes alive with a
guide, providing an enriched, informative journey for viewers.
Local business owners can capitalize on this
technology to present their merchandise in detail. Instead of a
static view, customers can enjoy a dynamic exploration within the
3D environment of the local business, where each product's features
and benefits are explained, leading to an immersive shopping
experience that bridges the gap between online browsing and
in-store purchasing.
In the hospitality sector, hotels and resorts
become more than an array of beautiful 360° images of a virtual
tour. Each suite, amenity, and feature is accentuated by the
personal touch of a host who navigates viewers through the space,
explaining the intricate details, services, and exclusive offers.
Viewers can decide to jump into a different suite, amenity
depending of the interest.
For apartment rentals, prospective tenants enjoy
a detailed view, enriched with a property manager’s or owner’s
voice highlighting the unique features, benefits, and specificities
of each available unit. It’s not just a 3D tour; it’s a
personalized experience that caters to informed decisions, as
viewers receive in-depth insights on not just the layout but also
the lifestyle and conveniences that come with it.
3D Video Fusion stands as a paradigm shift,
where silent 3D visuals evolve into informative, engaging
narratives, transforming how spaces are presented, explored, and
appreciated in the virtual space. It’s not just about seeing; it’s
about experiencing, understanding, and connecting at a deeper
level, driving informed decisions and enhanced engagement.
About Urbanimmersive
Urbanimmersive develops and commercializes real
estate photography technologies and services focused on redefining
industry visual content standards. The Company all-in-one
platform enables high-volume photography businesses to increase
operational productivity delivering feature-rich 3D tours and floor
plans, leading-edge property websites and high-resolution
AI-indexed images. The Company operating segments include
software (SaaS), 3D photography equipment and, in a growing number
of North American cities, technology-powered real estate
photography service business units leading the industry
photo-shoots standards transformation. Learn more at
urbanimmersive.com.
Caution of Forward-Looking Statements
Certain statements in this news release, other
than statements of historical fact, are forward-looking information
that involves various risks and uncertainties. Such statements
relating to, among other things, the prospects for the company to
enhance operating results, are necessarily subject to risks and
uncertainties, some of which are significant in scope and nature.
These uncertainties may cause actual results to differ from
information contained herein. There can be no assurance that such
statements will prove to be accurate. Actual results and future
events could differ materially from those anticipated in such
statements. These and all subsequent written and oral
forward-looking statements are based on the estimates and opinions
of the management on the dates they are made and expressly
qualified in their entirety by this notice. The Company assumes no
obligation to update forward-looking statements should
circumstances or management estimates or opinions change.
For more information, please contact:
Urbanimmersive Ghislain Lemire President & CEO 514-394-7820
X 202ghislainlemire@urbanimmersive.com
Simon Bédard, CA, CPA,
CFA, MBAChief Financial Officer514 394-7820
X 224simonbedard@urbanimmersive.com
Urbanimmersive (TSXV:UI)
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Urbanimmersive (TSXV:UI)
過去 株価チャート
から 12 2023 まで 12 2024