Fobi AI Inc. (FOBI:TSXV) (FOBIF:OTCQB) (the
"Company" or "Fobi"), an industry leader in harnessing AI and data
intelligence to enable digital transformation, is pleased to
announce that the Company has signed an agreement with Vancouver
Island Brewing (VI Brewing) to implement a new digital loyalty
program that will leverage wallet pass technology and real-time
analytics to deliver more personalized and engaging taproom
experiences for their customers. Fobi will earn revenue from this
deal via monthly fees based on the volume of active passes.
FOBI TO PROVIDE NEW DIGITAL LOYALTY PROGRAM TO INCREASE
TRAFFIC AND VISIT FREQUENCY TO THE VI BREWING TAPROOM
Fobi will provide Vancouver Island Brewing with its digital
loyalty solution as a means to drive traffic and visit frequency to
the brewery's newly renovated taproom. Using Fobi's wallet pass
technology, VI Brewing’s new loyalty program will include digital
loyalty cards, stamp cards, and a selection of redeemable in-person
vouchers, such as discounts on branded glassware. Customers can
download their passes on-site in the taproom or at VI Brewing
events using QR codes. Passes will additionally be distributed to
the brewery's existing customer database via email.
The new digital loyalty solution will enable VI Brewing to
better understand and connect with its customers, using a direct
communication channel to deliver personalized offers, including
time and location-based notifications, that increase engagement and
loyalty. Through automation, VI Brewing will be able to improve
efficiencies by seamlessly tracking and managing loyalty program
activities across its marketing channels, including reward
redemption and point tracking. VI Brewing will also be able to
leverage the Company's real-time analytics and insights portal to
segment its audience by demographics, preferences, and more,
providing tailored experiences and rewards that encourage customers
to return regularly.
LIQUOR BEVERAGE INDUSTRY HIGHLIGHTS KEY OPPORTUNITIES
ACROSS THE COMPANY'S PRODUCT PORTFOLIO
The Company's agreement with VI Brewing opens new doors for Fobi
to provide its technology across the entire brewery ecosystem,
including its digital solutions for membership, promotions,
vouchers, events, and retail, as well as for contests through
Tap2Win. This agreement also presents the opportunity for VI
Brewing to integrate its marketing campaigns across Fobi's channel
network with the ability to engage customers in off-site locations,
such as through contests and giveaways with Fobi's POS and retail
partners.
David Nicholls, VP of Liquor Beverage at Fobi AI,
states: "Many breweries in the liquor industry have
traditionally struggled to connect with their customers and provide
personalized, engaging experiences due to limited resources. With
this agreement, we're providing Vancouver Island Brewing with the
tools and technology they need to make smarter and faster
data-driven decisions that turn customers into loyal taproom
regulars."
Jeff Wright, Senior Marketing Manager at Vancouver
Island Brewing, states: “We’re thrilled
to be teaming up with Fobi AI as we launch our new digital loyalty
and rewards program. With this new engagement and communications
channel, we’ll be able to more effectively connect with our
customers and cater to their needs in ways that allow us to offer
even better, more personalized experiences in our new taproom.”
Rob Anson, CEO of Fobi AI, states: "Our
partnership with Vancouver Island Brewing marks the very beginning
of Fobi gaining exciting traction in the brewery and liquor
beverage space. We see strong alignment between our technology
solutions and the industry’s long-standing challenges with customer
engagement and retention. With this agreement as a catalyst, there
are significant opportunities for Fobi to play a key role in
providing the innovative technology that will drive continuous
growth and success for private retail liquor stores.”
The Company looks forward to providing additional material
updates as they occur over the upcoming weeks.
This press release is available on the Fobi website.
To download the Fobi Investor Experience Wallet Pass to get
enhanced access to investor information about Fobi, please visit
our Investor Experience page.
About Vancouver Island BrewingWe are proud to
be driving innovation in an industry that we helped pioneer in
British Columbia. We brew a selection of beers that can accompany
you on all your adventures, including lagers, ales, IPAs, stouts,
and seasonal brews. We’re committed to producing fun, authentic,
shareable brews. We never compromise on quality, and that is
reflected in all the beers that we make. For more information,
please visit https://vibrewing.com/.
About Fobi AIFounded in 2017 in Vancouver,
Canada, Fobi is a leading AI and data intelligence company that
provides businesses with real-time applications to digitally
transform and future-proof their organizations. Fobi enables
businesses to action, leverage, and monetize their customer data by
powering personalized and data-driven customer experiences, and
drives digital sustainability by eliminating the need for paper and
reducing unnecessary plastic waste at scale.
Fobi works with some of the largest global organizations across
retail & CPG, insurance, sports & entertainment, casino
gaming, and more. Fobi is a recognized technology and data
intelligence leader across North America and Europe, and is the
largest data aggregator in Canada's hospitality & tourism
industry.
For more information, please contact:
Fobi AI Inc. |
|
Fobi Website: www.fobi.ai |
Rob Anson, CEO |
|
Facebook: @ Fobiinc |
T : +1 877-754-5336 Ext. 3 |
|
Twitter: @ Fobi_inc |
E: ir@fobi.ai |
|
LinkedIn: @ Fobiinc |
This news release contains certain statements that constitute
forward-looking statements or information, including statements
regarding Fobi's business and technology; the ability of Fobi to
engage with industry participants to achieve its goals; the
development of Fobi's technology; and the viability of Fobi's
business model. Such forward-looking statements are subject to
numerous risks and uncertainties, some of which are beyond Fobi's
control, including the impact of general economic conditions,
industry conditions, competition from other industry participants,
stock market volatility, and the ability to access sufficient
capital from internal and external sources. Although Fobi believes
that the expectations in its forward-looking statements are
reasonable, they are based on factors and assumptions concerning
future events which may prove to be inaccurate. Those factors and
assumptions are based upon currently available information. Such
forward-looking statements are subject to known and unknown risks,
uncertainties, and other factors that could influence actual
results or events and cause actual results or events to differ
materially from those stated, anticipated, or implied in the
forward-looking statements. As such, readers are cautioned not to
place undue reliance on the forward-looking statements, as no
assurance can be provided as to future results, levels of activity,
or achievements. The forward-looking statements contained in this
news release are made as of the date of this news release and,
except as required by applicable law, Fobi does not undertake any
obligation to publicly update or to revise any of the included
forward-looking statements, whether as a result of new information,
future events or otherwise. The forward-looking statements
contained in this document are expressly qualified by this
cautionary statement. Trading in the securities of Fobi should be
considered highly speculative. There can be no assurance that Fobi
will be able to achieve all or any of its proposed objectives.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
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