Former President of Cargill Foodservice North America to lead
foodservice division marketing and sales efforts
PORTSMOUTH, NH, May 19, 2015 /PRNewswire/ - High Liner Foods
("Company"), the leading value-added seafood supplier in
North America, announced today
that Chris Mulder, a seasoned sales
and marketing leader with 20 years of foodservice experience, has
been appointed Senior Vice President of Foodservice Sales and
Marketing in the U.S.
Prior to joining High Liner Foods, Mulder was most recently
President of Cargill Foodservice North America, where he has held
positions for the past 15 years. Mulder will be responsible for
setting the direction for, and leading, all of the Company's sales
activity in foodservice with its national chain restaurant
accounts, broadline distribution customers, and marketing
activities and initiatives.
"Chris brings to the table a track record of sales growth and
leadership which is well-suited to lead our U.S. foodservice
business," said Peter Brown,
President and Chief Operating Officer (USA) of High Liner Foods. "The Company's many
acquisitions over the past five years have put us in the position
of industry leadership, and we're thrilled to have a leader of
Chris' caliber take this combined business to the next level."
To stay connected with High Liner Foodservice on Facebook, visit
www.facebook.com/HighLinerFoodservice.
About High Liner Foods
High Liner Foods Incorporated is the leading North American
processor and marketer of value-added frozen seafood. High Liner
Foods' retail branded products are sold throughout the United States, Canada and Mexico under the High Liner, Fisher Boy,
Mirabel, Sea Cuisine and
C. Wirthy labels, and are available in most grocery
and club stores. The Company also sells branded products to
restaurants and institutions under the High Liner, Icelandic
Seafood, FPI, Viking, Mirabel,
Samband of Iceland and
American Pride Seafood labels and is a major supplier
of private label value-added frozen seafood products to North
American food retailers and foodservice distributors. High
Liner Foods is a publicly traded Canadian company, trading under
the symbol HLF on the Toronto Stock Exchange.
SOURCE High Liner Foods Incorporated
