LOS ANGELES, Nov. 24, 2021 /PRNewswire/ -- Winc, Inc.
("Winc" or the "Company") (NYSE: WBEV), one of the fastest-growing
at-scale wineries in the United
States, announces the launch of Summer Water Bubbly. Summer
Water is a top 100 brand in Wine Enthusiast owned exclusively by
Winc and is the first digitally launched wine brand to find
wholesale success and scale. Today Summer Water is the #1
selling ultra-premium domestic rosé in the US market
(1) with 66% year-over-year growth in wholesale
depletions (2), 75% omni-channel (across both
digital and wholesale channels) volume growth (3),
and 88% total omni-channel revenue growth
(3).
Winc is expanding the Summer Water product line with Summer
Water Bubbly, a sparkling French rosé that will be available in
retail stores nationally just in time for the holiday season. Winc,
the omni-channel alcoholic beverage brand builder behind Summer
Water, is piling onto this brand's success at the perfect time, as
the holiday season is the peak selling period for sparkling wine
and builds on Winc's rapidly-scaling wholesale channel.
Summer Water Bubbly has the potential to catapult growth for the
Summer Water portfolio, as the sparkling rosé category is growing
at 34% according to Nielsen. Winc's proprietary data from its base
of younger consumers (76% of which are under 44) indicates an
increasing appetite for sparkling options too: sparkling is a
frequently requested style for portfolio variety, according to
Winc.com survey data.
"Winc has a unique opportunity to innovate in our
category and SW serves as a case study for our model. Through
digital marketing and scaled at-home trial with the younger Apex
consumer, we have built a leading national rosé brand. We believe
this release is the next step in building on this valuable
franchise and executing on our long-term vision for omni-channel
growth," says Winc's Co-Founder and President, Brian Smith.
Since launching in 2015, Winc has built Summer Water into a true
lifestyle brand, developing a cult following online among
influencers, celebrities, and casual drinkers alike. Known for its
wildly popular Summer Water Societé, the world's first rosé
subscription, the brand is also supported by many of the nation's
top accounts including being the official wine of the Hollywood
Bowl. The brand was launched with a robust digital strategy,
and after seeing success in its first few months in Southern California and Whole Foods, now
has a national footprint across numerous major retail chains and
restaurants.
(1) Nielsen Total Wine report, latest 52 weeks,
week ending 9/11/2021
(2) September 2021 YTD compared to same period
2020, company data
(3) Q3 2021 compared to Q3 2020, company data
Forward-Looking Statements
This press release contains
statements that constitute "forward-looking statements".
Forward-looking statements are subject to numerous conditions, many
of which are beyond Winc's control, including those set forth in
the Risk Factors section of Winc's prospectus filed with the
Securities and Exchange Commission on November 12, 2021. Copies are available on the
SEC's website, www.sec.gov. Winc undertakes no obligation to update
these statements for revisions or changes after the date of this
release, except as required by law.
About Winc
Winc is one of the fastest-growing at-scale
wineries in the United States,
fueled by the joint capabilities of its data-driven brand
development strategy paired with a true omni-channel distribution
network.
Related Links
https://www.winc.com/
https://ir.winc.com/
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SOURCE Winc