TransUnion and SafeGuard Privacy Unite to Help Marketers Navigate Complicated Compliance Conditions
2024年7月23日 - 9:00PM
TransUnion (NYSE: TRU) is announcing a new partnership with
SafeGuard Privacy that will help streamline marketers’ vetting for
compliance when selecting their third-party audience vendors. As
marketers look to grow their brand by reaching their high-value
audiences, they increasingly look to third-party data providers to
enhance their first party data assets. But as the market evolves
and legacy marketplaces shutter, marketers are questioning the
longevity of current audience solutions.
Through the TruAudience Data Marketplace, TransUnion provides
access to thousands of reliable audiences, powered by
industry-leading identity capabilities, that can be activated
quickly and securely to nearly 200 activation endpoints. And now
with SafeGuard, TransUnion clients can trust that each onboarded
data provider has been thoroughly evaluated for privacy and
compliance concerns, including all state and federal regulations
and legislation.
"We have worked with TransUnion for many years because of our
shared emphasis on the responsible use of consumer data," said
Rachel Gantz, managing director, Proximic by Comscore. "Together,
we continue to demonstrate to the market that privacy-centric
audience targeting is possible today and will remain a viable
strategy for marketers in the future."
“Compliance can be complicated and resource-intensive to
maintain, and non-compliance is a risk that marketers cannot afford
to take,” said Richy Glassberg, co-founder and CEO of SafeGuard
Privacy. “The market is saying that privacy diligence needs to be
reworked and modernized to keep up with constantly evolving
regulation. We are thrilled to partner with TransUnion to do that
and to expand the availability of compliant audiences within the
streaming advertising ecosystem.”
To support this goal, TransUnion and SafeGuard Privacy, which
also powers the Interactive Advertising Bureau’s IAB Diligence
Platform, have developed a new data diligence questionnaire that,
when combined with SafeGuard Privacy state law assessments, makes
it easy and seamless for Data Providers to share their diligence
information and proof of compliance. Data Providers must respond to
the questionnaire and attest to their privacy-safe and compliant
methodologies to merchandise their taxonomies in the TruAudience
Data Marketplace.
Reaching over 80MM streaming US households, the TruAudience Data
Marketplace allows data customers to explore, combine, and purchase
over 55,000 “off-the-shelf” audiences from over 50 Data Providers
and activate those audiences alongside their streaming media plans.
Advertisers targeting consumers in streaming media and publishers
monetizing audiences on their owned and operated properties can
access the TruAudience Data Marketplace directly within their
chosen DSPs, SSPs, and ad servers.
“For decades, we at TransUnion have held ourselves to high
standards across all our products and services,” said Gareth
Davies, SVP product management at TransUnion. “Now with SafeGuard
Privacy helping us to vet our third-party Data Providers, we are
confident that we will continue to meet those standards as more
comprehensive state and privacy laws go into effect. This furthers
TransUnion’s commitment to provide sustainable audience solutions
to ensure the future of addressable marketing.”
About TransUnion (NYSE:
TRU) TransUnion is a global information and
insights company with over 13,000 associates operating in more than
30 countries. We make trust possible by ensuring each person is
reliably represented in the marketplace. We do this with a Tru™
picture of each person: an actionable view of consumers, stewarded
with care. Through our acquisitions and technology investments we
have developed innovative solutions that extend beyond our strong
foundation in core credit into areas such as marketing, fraud, risk
and advanced analytics. As a result, consumers and businesses can
transact with confidence and achieve great things. We call this
Information for Good® — and it leads to economic opportunity, great
experiences and personal empowerment for millions of people around
the world. http://www.transunion.com/business
About SafeGuard Privacy
SafeGuard Privacy offers the first platform for comprehensive
privacy compliance management and collaboration. A key feature of
the platform is its comprehensive and independent assessments that
evaluate a company’s privacy programs and guide them on their path
to compliance. Its workflow management and governance tools,
including policy wizards, training, secure document storage,
real-time reporting, and true auditing features empower businesses
with everything they need to mitigate risk and demonstrate
compliance -- all while saving time and money. In addition, The
Vendor Compliance Hub solves the industry RFI process, making it
easy for vendors to demonstrate privacy compliance to their
partners and mitigate third-party liability. For more information,
visit www.safeguardprivacy.com.
Contact |
Dave BlumbergTransUnion |
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E-mail |
david.blumberg@transunion.com |
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Telephone |
312-972-6646 |
TransUnion (NYSE:TRU)
過去 株価チャート
から 6 2024 まで 7 2024
TransUnion (NYSE:TRU)
過去 株価チャート
から 7 2023 まで 7 2024