Privacy-by-design solution to propel AdTech
innovation
NEW
YORK, May 10, 2024 /PRNewswire/
-- Dstillery, the leader in AI ad targeting, today announced
its new collaboration with Similarweb (NYSE: SMWB), the leading
Digital Data provider and Digital Intelligence platform for
businesses worldwide. Similarweb's trusted view of website usage
across the internet is now used to help train the AI
technology behind Dstillery's patented ID-free®
solution, the industry's only behavioral targeting solution without
IDs.
Dstillery offers advertisers an entirely privacy-by-design
targeting solution from input to output. By adding Similarweb's
best-in-class dataset to its data stack, Dstillery has enhanced
overall predictive capabilities while providing an in-depth view of
aggregated journeys throughout the internet.
Dstillery's AI is trained by web visitation patterns, learning
consumer behavior insights that can be applied to ad targeting
campaigns. Powered by this data, the AI understands how every
website visit is used in real-life journeys, not limited by the
content of the website itself.
"Our collaboration with Similarweb empowers Dstillery to harness
rich, anonymized data that enhances the capabilities of our AI,"
said Evan Hills, Chief Commercial
Officer at Dstillery. "As a globally trusted provider of research
data, Similarweb's contributions have significantly enhanced the
capabilities of ID-free."
"Similarweb and Dstillery share an understanding of the business
value of AI as we mature the technology and focus it on practical
applications," said Benjamin Seror,
Chief Product Officer at Similarweb. "But AI algorithms are only as
good as the data they're trained on, and Similarweb Digital Data is
the premium choice for understanding the digital world. We're
working with Distillery to ensure businesses get the benefits of AI
while respecting privacy concerns."
Working with Similarweb marks a significant milestone in
Dstillery's commitment to staying ahead of the evolving digital
privacy landscape. Dstillery has earned 21 patents to date and has
been honored for its data science innovations in industry
publications and associations, including AdExchanger, Ad Age,
Business Intelligence Group, Fast Company, and IAB Tech
Lab.
ABOUT DSTILLERY
Dstillery is the leading AI ad
targeting company. We empower brands and agencies to target their
best prospects for high-performing programmatic advertising
campaigns. Backed by our award-winning Data Science, Dstillery has
earned 21 patents (and counting) for the AI technology that powers
our precise, scalable audiences. Our newest technology,
ID-free®, is patented, privacy-safe behavioral targeting
that can reach any display ad impression and can be used with any
Dstillery product. Our premier user segment product, Custom AI
Audiences, is a just-for-your-brand targeting solution that
refreshes hundreds of millions of users every 24 hours to deliver
the best performance. To learn more, visit us at www.dstillery.com
or follow us on LinkedIn.
ABOUT SIMILARWEB
Similarweb powers businesses to win
their market with leading Digital Data. Similarweb reveals what is
happening online and provides businesses with the essential digital
data & analytics needed to build strategy, optimize customer
acquisition and increase monetization. We empower our users to be
the first to discover and capture the best business opportunities
and stay alert to react instantly to emerging threats to their
business. Similarweb products are easy to use and integrated into
users' workflow, powered by advanced technology, and based on
comprehensive digital data.
Learn more: Similarweb | Similarweb Digital Data
View original content to download
multimedia:https://www.prnewswire.com/news-releases/dstillery-announces-collaboration-with-similarweb-to-enhance-privacy-safe-ai-model-training-302141852.html
SOURCE Dstillery