DENVER, Nov. 9, 2022
/PRNewswire/ -- A new survey from Ping Identity, the intelligent
identity solution for the enterprise, reveals consumers worldwide
want frictionless online experiences without sacrificing the
security of personal information. With 63% feeling better about
services that use multi-factor authentication (MFA) at login, an
increase from 53% last year, it's clear that businesses
across all industries must provide convenience without sacrificing
security to win over consumers.
Read the Survey: The Balancing Act:
Earn Trust Through Convenience and Security
"Despite the digital transformation organizations underwent
during the pandemic, many brands still underdeliver on consumer
expectations for convenience," said Andre
Durand, CEO and founder of Ping Identity. "This data
makes clear that if businesses want to earn consumer trust long
term, they need to prioritize simple online experiences without
sacrificing the security controls that validate their personal data
is protected."
Key Global Findings underscore the importance for brands
to make it fast and simple for consumers to engage with their
digital channels without sacrificing personal privacy:
Customers will abandon accounts with frustrating
logins
- 61% would switch to a competitor if the login experience was
easy
- 59% have abandoned an online experience when the login process
was too frustrating
- Only 37% have said their typical login experience has been very
efficient
Customers want one-click convenience with enhanced
protection
- 63% feel better about a service that uses MFA, an increase from
53% last year
- 63% think banks and medical sites should have the same easy
login as social media
- 59% feel more in control of their online information when using
social media or email to login
- 59% would use social media or email login if it had superior
security
Fraud impacts how customers choose to engage with
brands
- 77% feel they will never be fully in control of their personal
info online
- 53% who have experienced fraud are more cautious about
revealing information, while 33% look for accounts that use MFA or
offer alternative ways to login (25%)
- 43% have experienced fraud as a result of having personal info
stolen online
- 40% are more concerned about fraud during the holiday season,
especially in the U.S. (57%)
Customers are curious about digital IDs
- 43% are comfortable with the idea of a digital identity card
that stores all of their personal information securely and allows
them to share it electronically
- 46% would prefer to keep a digital ID card on a personal device
rather than in the cloud
The Ping Identity Consumer Survey asked more than 3,400
consumers across the U.S., U.K., Germany, France and Australia about their login and account
creation experiences, their attitudes toward safety and convenience
when signing into online accounts, and their interest in control
over their personal information online.
Additional Resources
- Learning Digital Identity
- Ultimate Guide to CIAM
- Innovate Digital Experiences
About Ping Identity
At Ping Identity, we believe in
making digital experiences both secure and seamless for all users,
without compromise. That's digital freedom. We let enterprises
combine our best-in-class identity solutions with third-party
services they already use to remove passwords, prevent fraud,
support Zero Trust, or anything in between. This can be
accomplished through a simple drag-and-drop canvas. That's why more
than half of the Fortune 100 choose Ping Identity to protect
digital interactions from their users while making experiences
frictionless. Learn more at www.pingidentity.com.
Ping Identity Media Relations
Megan Johnson
press@pingidentity.com
757.635.2807
Follow Us on Twitter: @PingIdentity
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SOURCE Ping Identity Corp.