This partnership celebrates the science of
scent alchemy, recognizing the positive psychological impact
creating personal experiences when layering Native’s signature
scents.
Native, the clean personal care company, is sharing how
individuals can layer scents across its assortment of aluminum-free
deodorants, body washes, and shampoos to create custom scent
experiences that help define and boost moods throughout the
day.
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An assortment of Native's most popular
scents and products, curated into captivating scent stories
including Sparkling Citrus and Elevated Gourmands.
As part of the Scent Alchemy campaign, Native has partnered with
cognitive neuroscientist, Dr. Rachel Herz, to educate consumers on
the psychological science of scent and highlight how your favorite
fragrances can do much more than simply smell good, they can lift
your mood, calm your mind, and evoke memories.
Dr. Herz has been researching the psychological science of
scent, emotion, and cognition since 1990. Her research has
demonstrated how odor-evoked memory is emotionally unique and
powerful compared to other memory experiences, and how emotions can
become associated to scents and these emotions instantly activated
when we smell these fragrances again.
“The sense of smell is unique compared to any of our other
senses, because when we smell something, we are activating the same
part of the brain that processes emotion and memory,” says Dr.
Herz. “This is why a scent can bring back memories, make you feel
transported, and take you back to the original time and place when
you first connected the emotion.”
By mixing and layering clean personal care products in different
combinations of scents as part of your morning routine, Native
believes you can create personalized experiences that not only help
you smell good but also feel good throughout the day.
To guide consumers in their journey of discovering a new scent
layering routine, Native Chief Fragrance Officer, Natalia Lebedev,
curated an assortment of its most popular scents and products into
captivating scent stories, including Sparkling Citrus,
Balancing Nature, Solar Florals, and Elevated
Gourmands. Each scent story features products like deodorant,
body wash, shampoo, and conditioner that are perfectly paired to
enhance a unique kind of mood.
Sparkling Citrus: An uplifting combination of citrus and
herbal notes in scents like Citrus & Herbal Musk, Lilac &
White Tea, and Grapefruit & Bergamot to help you feel uplifted,
happy, and find bliss in your morning routine.
Balancing Nature: A soothing and calming collection of
nature-inspired scents like Sea Salt & Cedar, Cashmere &
Rain, and Blackberry & Green Tea that work to create a relaxing
and grounding at-home ritual.
Solar Florals: Featuring invigorating and transportive
scents like Palm Leaf & Agave, Cotton & Lily, and Almond
& Shea Butter to inspire a sun-kissed and beachy feeling no
matter where you are.
Elevated Gourmands: A focus on creamy and delicious
scents like Coconut & Vanilla, Sandalwood & Shea Butter,
and Coconut Milk & Turmeric that promote all-day comfort and
indulgence.
“At Native, we believe the scent journey for consumers is key,”
said Natalia Lebedev. “We joined together with Dr. Herz to bring an
educational moment to share why we pair our scents the way we do,
providing insight into the feelings of joy we aim to spark when
using Native—since your personal care routine should be a time of
self-care!”
Native is promoting the four collections of scents on its Target
website brand page, encouraging shoppers to mix-and-match scents
for their mood.
“Smelling scents that we really like and give us positive
feelings are good for our overall mental health and well-being,”
said Dr. Herz. “For example, I love the Sea Salt & Cedar in the
Balancing Nature set because it reminds me of being in a cool pine
forest when I lived in British Columbia. Whenever I smell it, I
instantly feel restored, calm, and relaxed.”
Suggested retail price* is $13 for Deodorant sticks, $10 for
Body Wash, $10 for 2-in-1 Shampoo & Conditioner and $10 each
for the Shampoo & Conditioner. All of the scents are available
at Target stores and online at target.com. All Native products are
sulfate-free, paraben-free, dye-free, cruelty-free and vegan.
*Pricing at the sole discretion of the retailer.
###
About Native: Founded in 2015, Native is a personal care
company that makes clean yet effective products from
naturally-derived ingredients, including deodorant, body wash, body
lotion, shampoo, and conditioner. For more information, visit
www.nativecos.com or you can follow Native on TikTok, Instagram, or
Facebook.
About Rachel Herz: Rachel Herz, PhD, is a neuroscientist
and the world’s foremost expert on the psychological science of
smell. Dr. Herz is a TEDx 2024 and TED 2019 speaker, has published
over 100 original research articles, is the author of several
academic and popular science books, and has received numerous
awards and grants. She is on the faculty at Brown University, has
numerous research collaborations with scientists in the US and
Europe, is a professional consultant to numerous international
aromachemical companies. For more information visit
www.rachelherz.com.
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Autumn Communications - native@autumncommunications.com
Procter and Gamble (NYSE:PG)
過去 株価チャート
から 7 2024 まで 8 2024
Procter and Gamble (NYSE:PG)
過去 株価チャート
から 8 2023 まで 8 2024
