US Market News
1月前
Metamucil Grabs the Mic: 90s Icons Lance Bass and Danielle Fishel Talk Fibermaxxing and Reveal the “OG Biohack”May 4, 2026 9:05 AM
Business Wire
The “Metamucil Mic Grab” content series reclaims psyllium fiber as the timeless foundation for multiple health benefits in an era of fleeting wellness fads
Today, Metamucil, the #1 doctor-recommended fiber brand, announced the launch of “Metamucil Mic Grab,” a digital content series designed to cut through the noise of viral wellness trends. Hosted by Amy Shapiro, MS, RD, CDN, the series features 90s cultural icons Lance Bass, *NSYNC member, bestselling author, producer, and host, and Danielle Fishel, actor, director, and podcaster, as they discuss their health journeys throughout the decades.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260429054901/en/Danielle Fishel, Lance Bass, and Registered Dietitian Amy Shapiro discuss the health benefits of psyllium fiber on Metamucil Mic Grab
As "fibermaxxing", or reaching your daily recommended fiber intake (28g), becomes the latest viral movement, Metamucil is stepping in to remind everyone that its psyllium fiber is the "original biohack," which has supported digestive wellness for over 90 years. The series moves past the extreme diet culture of previous decades to focus on "wellness maturity"—the transition toward simple, science-backed habits that support the body as it ages.
“Ninety percent of Americans aren't hitting their recommended daily fiber intake, and that gap impacts everything from digestive health to heart health,” said Shapiro. “In ‘Metamucil Mic Grab,’ we aren’t chasing fads. We’re discussing how Metamucil’s psyllium fiber provides multiple health benefits* that modern wellness seekers are looking for: helping support digestive health*, appetite control*, heart health by lowering cholesterol†, and healthy blood sugar levels*.”
For Danielle Fishel, the series is an honest look at how her definition of a "glow up" has evolved since the 90s. "Everyone’s talking about a glow-up, but I’ve realized a true glow up starts with my gut," said Fishel. "My doctor recommended Metamucil, and now it’s my secret to feeling regular*, lighter, and ready to show up for my family and work."
For Bass, the series is about managing a busy life with simple, non-negotiable habits. “I love a good wellness hack as much as the next person, but when it comes to feeling great, I always come back to the basics,” said Bass. “With this whole ‘fibermaxxing’ trend going viral, I’m laughing because, thanks to Metamucil, I’ve actually been doing this for years. I’m way ahead of the trend!”
The content series will begin rolling out on social media platforms on April 29, 2026, featuring five episodes centered on some of the most-searched wellness topics today:
1. Fibermaxxing: Reaching your daily recommended fiber intake (28g) by including fiber supplements in your routine.
2. The Gut-Health Glow Up: Prioritizing digestive health leads to a glow up.
3. Small Habits, Big Results: Supporting healthy blood sugar levels* and heart health by lowering cholesterol†.
4. Girl’s Night Out: How to reach your fiber goals with a fibertizer.
5. The OG Biohack: Why foundations outlast fads (The 90-Year Icon).
Central to the series is the educational distinction that not all fibers are the same. Metamucil’s 4-in-1 fiber supplement is powered by plant-based psyllium fiber. This plant-based fiber forms a unique gel that traps and removes the waste that weighs you down, helping promote regularity*. Metamucil’s psyllium fiber also provides a multi-health benefit to help support digestive health*, heart health by lowering cholesterol†, healthy blood sugar levels*, and appetite control*.
“By positioning Metamucil’s psyllium fiber at the center of today’s most relevant wellness conversations, we are finally giving this foundational nutrient the spotlight it deserves,” said Ryan Parker, Metamucil Brand Director. “For 90 years, Metamucil has been the expert in digestive wellness. With the 'Mic Grab' series, we’re proving that while wellness trends come and go, foundational health starts with a simple, science-backed habit.”
To tune into the Metamucil Mic Grab, follow @Metamucil on Instagram or visit www.metamucil.com for more information.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. † Diets low in saturated fat and cholesterol that include 7 grams of soluble fiber per day from psyllium husk, as in Metamucil, may reduce the risk of heart disease by lowering cholesterol. One serving of Metamucil has 2.4 grams of this soluble fiber.
About Metamucil
Created and introduced for the first time in 1934 by G.D. Searle & Co., Metamucil powder was acquired by P&G in 1985. Made with plant-based psyllium fiber, Metamucil fits any lifestyle when you are looking to increase your fiber intake. Metamucil is the number one doctor recommended fiber brand. For more information, visit http://www.metamucil.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260429054901/en/
amara.saputo@citizenrelations.com
Original: Metamucil Grabs the Mic: 90s Icons Lance Bass and Danielle Fishel Talk Fibermaxxing and Reveal the “OG Biohack”
US Market News
2月前
Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew AfualoApril 28, 2026 10:45 AM
Business Wire
From sand to skin, the beach-set social series tackles bikini line irritation head on this summer with Venus Pubic Hair & Skin Razor
Smoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of Smoothguard, a comedic and educational campaign featuring creator Drew Afualo. Celebrating personalized body care and unapologetic confidence this summer, the campaign delivers a clear message – your skin requires unique attention on different parts of the body, and the coily, coarse hair and sensitive skin around your pubic area need the proper tools to fight irritation.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260428126249/en/Smoother days are ahead, as today, Gillette Venus, the #1 Most Awarded Razor Brand*, announces the launch of Smoothguard, a comedic and educational campaign featuring creator Drew Afualo.
Drew, Venus’ Smoothguard, is taking the stand at the beach, and she’s on the lookout for anyone in need of the proper tools to fight razor bumps, ingrowns and itch around their bikini line. Designed to ‘save your shave’ the educational series spotlights the Venus Pubic Hair and Skin collection, featuring a three-step routine for prep, shaving, and maintenance, expertly designed to eliminate pubic shaving emergencies this summer. The series also highlights the importance of using two separate razors for the body and pubic area, as each Venus product is engineered to give users the best results for the unique makeup of different parts of the body. Together, this approach teaches how a more tailored regimen can help minimize irritation. Hitting the beach or pool shouldn’t mean having to suffer from the discomfort of shaving.
For Drew, teaming up with Venus on Smoothguard was a natural fit, especially when it comes to helping people feel confident in their own skin this summer. “As a girl on the go, from red carpets, to festivals, to beach trips with friends, I only use products that are going to make me feel my best. When I started working with Gillette Venus, I learned that not all body hair is the same, your skin down there is thinner too. Using the same razor for everything is not the move and it’s important to have a specific tool for your bikini line versus the rest of your body," shared Drew.
Whether it’s an everything shower day that calls for Venus Extra Smooth Sensitive for smooth legs and Pubic Hair and Skin Razor for the pubic area, or just a quick bikini line touch-up before the beach, Venus razors have you covered.
“This campaign is about helping women feel comfortable in their skin,” said Isabel Pimentel, Brand Vice President, Gillette Venus North America. “With Drew’s authentic voice, we’re helping women understand that smooth, irritation-free skin starts with using the right tools for the right areas of the body. Because the pubic area is different, it requires products specifically designed for that skin. That’s why we offer a full range of solutions to help women feel confident, comfortable, and smooth—not just for swimsuit season, but year-round.”
With beach days and swimsuit season on the horizon, here’s how the Smoothguard lineup brings these targeted solutions to life:
NEW Venus Pubic Hair and Skin Razor: Designed for coarse hair and delicate skin, this upgraded razor features the innovative CalmCurve handle that allows for a better grip to get to those hard reach areas and Anti-Irritation Barrier for an ultra-smooth shave.
Venus Smoothing Cleanser + Shave Gel: For application prior to shaving to help provide a protective layer of glide, hydrating hair to help prevent shaving irritation. The transparent formula lets you see what you are shaving, and is fragrance-free, newly formulated with a touch of shea butter & aloe. It can also be used daily as a gentle skin cleanser.
Venus Daily Ingrown Serum: This daily moisturizer, newly formulated with a touch of aloe, helps soothe skin and reduce itch due to dry skin, and contains a gentle exfoliant to help prevent trapped hairs between shaves. Why this vs. a body lotion? Regular body lotions are often scented and don’t exfoliate. Using it daily will help keep the skin smooth and conditioned.
Venus Extra Smooth Sensitive Razor: Designed for sensitive, irritation-prone skin, this dermatologist-tested razor features sharp, durable blades for a close shave with up to 0% shave irritation as the cushioned blue strip acts like the skin's bodyguard.
This summer, follow along with the Smoothguard campaign on Drew and Venus’ social channels and check out the complete collection at GilletteVenus.com. Products are available at GilletteVenus.com and most major retailers where you typically find your favorite Venus products.
* Based on awards from top-tier US Beauty & Lifestyle publications/websites between 2020-2025
About Gillette Venus:
For more than 120 years, Gillette has set the standard for precision and performance, enriching the lives of 800 million consumers worldwide. Pioneering innovations in shaving and skincare, Gillette continually exceeds expectations in personal grooming. Among its esteemed legacy, Gillette Venus, the #1 Most Awarded Razor Brand*, shines as one of its most prominent brands, with over 20 years of expertise in women's shaving and grooming. Venus embodies innovation and empowerment, celebrating each woman's unique beauty. With a focus on quality and comfort, Venus elevates shaving, with precise trims and hydrating shave gels. Wherever you choose to shave, shape, trim or style, Venus products are designed with your body and its hair in mind. For the latest updates and information on Gillette Venus, please visit gillettevenus.com.
Category: Gillette-Venus
View source version on businesswire.com: https://www.businesswire.com/news/home/20260428126249/en/
Gillette Venus
Marta LopezSilva
Email: lopezsilva.m@pg.com
Marina Maher Communications
Shaun Agres
Email: shaun.agres@omc.com
Original: Say Goodbye to Shaving Emergencies This Summer! Gillette Venus Launches Smoothguard, a New Campaign featuring Social Media Star and Podcast Host, Drew Afualo
US Market News
2月前
P&G Announces Fiscal Year 2026 Third Quarter ResultsApril 24, 2026 7:00 AM
Business Wire
Net Sales +7%; Organic Sales 3%
Diluted EPS $1.63, +6%; Core EPS $1.59, +3%
MAINTAINS FISCAL YEAR SALES, EPS GROWTH AND CASH RETURN GUIDANCE
The Procter & Gamble Company (NYSE:PG) reported third quarter fiscal year 2026 net sales of $21.2 billion, an increase of seven percent versus the prior year. Organic sales, which excludes the impacts of foreign exchange and acquisitions and divestitures, increased three percent versus the prior year. Diluted net earnings per share were $1.63, an increase of six percent versus prior year, driven by a gain from the dissolution of the Glad joint venture business. Core earnings per share were $1.59, an increase of three percent versus prior year.
Operating cash flow was $4.0 billion, and net earnings were $4.0 billion for the quarter. Adjusted free cash flow productivity was 82%. Adjusted free cash flow productivity is calculated as operating cash flow less capital spending, as a percentage of net earnings excluding the gain from the dissolution of the Glad joint venture business. The Company returned $3.2 billion of cash to shareowners via $2.5 billion of dividend payments and over $600 million of share repurchases. The dividend increase announced earlier this month marks the 70th consecutive year that P&G has increased its dividend and the 136th consecutive year that P&G has paid a dividend since its incorporation in 1890.
Third Quarter ($ billions, except EPS)
GAAP
2026
2025
% Change
Non-GAAP*
2026
2025
% Change
Net Sales
21.2
19.8
7%
Organic Sales
n/a
n/a
3%
Diluted EPS
1.63
1.54
6%
Core EPS
1.59
1.54
3%
*Please refer to Exhibit 1 - Non-GAAP Measures for the definition and reconciliation of these measures to the related GAAP measures.
“We delivered a solid acceleration in top-line results in our fiscal third quarter, with broad-based growth across product categories and regions,” said Shailesh Jejurikar, President and Chief Executive Officer. “We’re increasing investments to accelerate momentum with consumers despite the challenging geopolitical and economic environment, while still maintaining our guidance ranges for the fiscal year. We continue to believe the best path to sustainable, balanced growth is by strengthening execution of our integrated growth strategy. We are confident in the progress we’re making and excited about the longer-term opportunity to leverage P&G’s strengths and unique capabilities to create the CPG company of the future.”
January - March Quarter Discussion
Net sales in the third quarter of fiscal year 2026 were $21.2 billion, a seven percent increase versus the prior year. Organic sales, which exclude the impacts of foreign exchange and acquisitions and divestitures, increased three percent driven by a two percent increase from volume and a one percent increase from higher pricing. Mix had a neutral impact on sales for the quarter.
January - March 2026
Volume
Foreign
Exchange
Price
Mix
Other (2)
Net Sales
Organic
Volume
Organic
Sales
Net Sales Drivers (1)
Beauty
5%
4%
1%
1%
—%
11%
5%
7%
Grooming
(2)%
6%
3%
—%
—%
7%
(2)%
1%
Health Care
(2)%
5%
2%
1%
1%
7%
(2)%
2%
Fabric & Home Care
2%
4%
1%
—%
—%
7%
2%
3%
Baby, Feminine & Family Care
3%
3%
—%
—%
—%
6%
3%
3%
Total P&G
2%
4%
1%
—%
—%
7%
2%
3%
(1) Net sales percentage changes are approximations based on quantitative formulas that are consistently applied.
(2) Other includes the sales mix impact from acquisitions and divestitures and rounding impacts necessary to reconcile volume to net sales.
Beauty segment organic sales increased seven percent versus year ago. Hair Care organic sales increased mid-single digits driven by volume increase and innovation-based pricing in North America and Europe. Personal Care organic sales increased high single digits driven by innovation-based volume growth, favorable geographic mix and pricing. Skin Care organic sales also increased high single digits driven by favorable premium product mix and a volume increase, partially offset by merchandising investments, primarily in Greater China.
Grooming segment organic sales increased one percent versus year ago as innovation-based pricing, primarily in North America and Europe, was partially offset by volume declines.
Health Care segment organic sales increased two percent versus year ago. Oral Care organic sales increased low single digits driven by innovation-based pricing, primarily in North America, and favorable premium product mix, partially offset by a volume decline, led by Greater China. Personal Health Care organic sales also increased low single digits driven by higher pricing, primarily in North America, and favorable geographic mix, partially offset by a volume decline, led by North America and Europe.
Fabric and Home Care segment organic sales increased three percent versus year ago. Fabric Care organic sales increased low single digits driven by a unit volume increase in North America. Home Care organic sales increased mid-single digits driven by a unit volume increase in Europe and higher pricing, primarily in Europe and North America.
Baby, Feminine and Family Care segment organic sales increased three percent versus year ago. Baby Care organic sales increased low single digits driven by an increase in unit volume, primarily in India, Middle East and Africa and Greater China. Feminine Care organic sales also increased low single digits driven by innovation-based pricing, primarily in North America, and favorable geographic mix, partially offset by a unit volume decline. Family Care organic sales increased mid-single digits driven by strong volume growth due to retail inventory reduction in the prior year, partially offset by merchandising investments.
Diluted net earnings per share increased by six percent versus the prior year to $1.63, driven by a gain from the dissolution of the Glad joint venture business. Core earnings per share increased three percent to $1.59 and currency-neutral core EPS was unchanged at $1.54.
Reported gross margin for the quarter decreased 150 basis points versus the prior year. Core gross margin and currency-neutral core gross margin for the quarter decreased 100 basis points versus the prior year and excluded the impact from incremental restructuring charges. The decrease was driven by 180 basis points of unfavorable mix, 100 basis points of reinvestments, 50 basis points of higher costs from tariffs, 20 basis points of rounding and other items and 10 basis points of unfavorable commodity costs, partially offset by gross productivity savings of 210 basis points and increased pricing of 50 basis points.
Reported selling, general and administrative expense (SG&A) as a percentage of sales increased 10 basis points versus year ago. Core SG&A as a percentage of sales decreased 10 basis points versus year ago and decreased 20 basis points on a currency-neutral basis. Core SG&A excluded the impact from incremental restructuring charges. The Core SG&A decrease was driven by 120 basis points of productivity savings, 90 basis points of positive scale impacts of the net sales increase and 20 basis points of rounding and other items, partially offset by 210 basis points of reinvestments.
Reported operating margin for the quarter decreased 150 basis points versus the prior year. Core operating margin for the quarter decreased 80 basis points versus the prior year and decreased 70 basis points on a currency-neutral basis. Core operating margin included gross productivity savings of 330 basis points.
Fiscal Year 2026 Guidance
P&G maintained its guidance range for fiscal 2026 all-in sales growth to be in the range of one to five percent versus the prior year. The net impacts of foreign exchange rates and acquisitions and divestitures are expected to be a tailwind of approximately one percentage point to all-in sales growth. The Company also maintained its outlook for organic sales growth in the range of in-line to up four percent versus the prior year.
P&G maintained its outlook for fiscal 2026 diluted net earnings per share growth to be in the range of one percent to six percent versus fiscal 2025 diluted net EPS of $6.51. P&G also maintained its fiscal 2026 core earnings per share growth to be in the range of in-line to up four percent versus fiscal 2025 core EPS of $6.83. This outlook equates to a range of $6.83 to $7.09 per share.
P&G now expects commodity costs to be a headwind of approximately $150 million after tax and higher costs from tariffs are estimated at approximately $400 million after tax for fiscal 2026. The Company continues to expect a net headwind of roughly $250 million after-tax from modestly higher net interest expense and a higher core effective tax rate versus the prior year. Foreign exchange is forecasted to be a tailwind of approximately $200 million after tax. Collectively these impacts equate to a headwind of $0.25 per share for fiscal 2026. The Company also noted it is increasing investments in innovation and demand creation to maintain positive momentum with consumers. Given these factors, P&G now expects fiscal 2026 EPS results to be toward the lower-end of the guidance range.
The Company is unable to reconcile its forward-looking non-GAAP cash flow and tax rate measures without unreasonable efforts given the unpredictability of the timing and amounts of discrete items, such as acquisitions, divestitures, or impairments, which could significantly impact GAAP results.
P&G continues to expect a core effective tax rate to be in the range of 20% to 21% in fiscal 2026.
Capital spending is estimated to be in the range of four to five percent of fiscal 2026 net sales.
P&G continues to expect adjusted free cash flow productivity of 85% to 90% and expects to pay around $10 billion in dividends and to repurchase approximately $5 billion of common shares in fiscal 2026.
Forward-Looking Statements
Certain statements in this release, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives and expected operating results, and the assumptions upon which those statements are based, are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements generally are identified by the words "believe," "project," "expect," "anticipate," "estimate," "intend," "strategy," "future," "opportunity," "plan," "may," "should," "will," "would," "will be," "will continue," "will likely result" and similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause results to differ materially from those expressed or implied in the forward-looking statements. We undertake no obligation to update or revise publicly any forward-looking statements, whether because of new information, future events or otherwise, except to the extent required by law.
Risks and uncertainties to which our forward-looking statements are subject include, without limitation: (1) the ability to successfully manage global financial risks, including foreign currency fluctuations, changes in global interest rates and rate differentials, currency exchange, pricing controls or tariffs; (2) the ability to successfully manage local, regional or global economic volatility, including reduced market growth rates, and to generate sufficient income and cash flow to allow the Company to effect the expected share repurchases and dividend payments; (3) the ability to successfully manage uncertainties related to changing political and geopolitical conditions and potential implications such as exchange rate fluctuations, market contraction, boycotts, variability and unpredictability in trade relations, sanctions, tariffs or other trade controls; (4) the ability to manage disruptions in credit markets or to our banking partners or changes to our credit rating; (5) the ability to maintain key manufacturing and supply arrangements (including execution of supply chain optimizations and sole supplier and sole manufacturing plant arrangements) and to manage disruption of business due to various factors, including ones outside of our control, such as natural disasters, conflicts or acts of war (such as the conflict in the Middle East), terrorism or disease outbreaks; (6) the ability to successfully manage cost fluctuations and pressures, including prices of commodities and raw materials and costs of labor, transportation, energy, pension and healthcare; (7) the ability to compete with our local and global competitors in new and existing sales channels, including by successfully responding to competitive factors such as prices, promotional incentives and trade terms for products; (8) the ability to manage and maintain key customer relationships; (9) the ability to protect our reputation and brand equity by successfully managing real or perceived issues, including concerns about safety, quality, ingredients, efficacy, packaging content, supply chain practices, social or environmental practices or similar matters that may arise; (10) the ability to successfully manage the financial, legal, reputational and operational risk associated with third-party relationships, such as our suppliers, contract manufacturers, distributors, contractors and external business partners; (11) the ability to rely on and maintain key company and third-party information and operational technology systems, networks and services and maintain the security and functionality of such systems, networks and services and the data contained therein; (12) the ability to successfully manage the demand, supply and operational challenges, as well as governmental responses or mandates, associated with a disease outbreak, including epidemics, pandemics or similar widespread public health concerns; (13) the ability to stay on the leading edge of innovation, obtain necessary intellectual property protections and successfully respond to changing consumer habits, evolving digital marketing and selling platform requirements and technological advances attained by, and patents granted to, competitors; (14) the ability to successfully manage our ongoing acquisition, divestiture and joint venture activities, in each case to achieve the Company’s overall business strategy and financial objectives, without impacting the delivery of base business objectives; (15) the ability to successfully achieve productivity improvements and cost savings and manage ongoing organizational changes while successfully identifying, developing and retaining key employees, including in key growth markets where the availability of skilled or experienced employees may be limited; (16) the ability to successfully manage current and expanding regulatory and legal requirements and matters (including, without limitation, those laws, regulations, policies and related interpretations involving product liability, product and packaging composition, manufacturing processes, intellectual property, labor and employment, antitrust, privacy, cybersecurity, data protection and data transfers, artificial intelligence, tax, the environment, due diligence, risk oversight, accounting and financial reporting) and to resolve new and pending matters within current estimates; (17) the ability to manage changes in applicable tax laws and regulations; and (18) the ability to continue delivering progress towards our environmental sustainability ambitions.
For additional information concerning factors that could cause actual results and events to differ materially from those projected herein, please refer to our most recent 10-K, 10-Q and 8-K reports.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
Consolidated Earnings Information
Three Months Ended March 31
Amounts in millions except per share amounts
2026
2025
% Chg
NET SALES
$
21,235
$
19,776
7%
Cost of products sold
10,722
9,694
11%
GROSS PROFIT
10,513
10,081
4%
Selling, general and administrative expense
5,936
5,524
7%
OPERATING INCOME
4,576
4,558
—%
Interest expense
(223
)
(217
)
3%
Interest income
100
111
(10)%
Other operating income, net
537
210
156%
EARNINGS BEFORE INCOME TAXES
4,989
4,661
7%
Income taxes
1,039
868
20%
NET EARNINGS
3,951
3,793
4%
Less: Net earnings attributable to noncontrolling interests
18
23
(22)%
NET EARNINGS ATTRIBUTABLE TO PROCTER & GAMBLE
$
3,932
$
3,769
4%
EFFECTIVE TAX RATE
20.8
%
18.6
%
NET EARNINGS PER COMMON SHARE (1)
Basic
$
1.66
$
1.58
5%
Diluted
$
1.63
$
1.54
6%
DIVIDENDS PER COMMON SHARE
$
1.0568
$
1.0065
DILUTED WEIGHTED AVERAGE COMMON SHARES OUTSTANDING
2,416.5
2,449.8
COMPARISONS AS A % OF NET SALES
Basis Pt Chg
Gross profit
49.5%
51.0%
(150)
Selling, general and administrative expense
28.0%
27.9%
10
Operating income
21.5%
23.0%
(150)
Earnings before income taxes
23.5%
23.6%
(10)
Net earnings
18.6%
19.2%
(60)
Net earnings attributable to Procter & Gamble
18.5%
19.1%
(60)
(1) Basic net earnings per common share and Diluted net earnings per common share are calculated on Net earnings attributable to Procter & Gamble.
Certain columns and rows may not add due to rounding.
THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
Consolidated Earnings Information
Three Months Ended March 31, 2026
Amounts in millions
Net Sales
% Change
Versus Year
Ago
Earnings/(Loss) Before
Income Taxes
% Change
Versus Year
Ago
Net Earnings/(Loss)
% Change
Versus Year
Ago
Beauty
$
3,866
11%
$
761
11%
$
579
7%
Grooming
1,608
7%
436
8%
331
3%
Health Care
3,073
7%
768
5%
579
2%
Fabric & Home Care
7,403
7%
1,689
3%
1,300
1%
Baby, Feminine & Family Care
5,058
6%
1,282
11%
980
11%
Corporate
225
N/A
54
N/A
181
N/A
Total Company
$
21,235
7%
$
4,989
7%
$
3,951
4%
Three Months Ended March 31, 2026
Net Sales Drivers (1)
Volume
Organic
Volume
Foreign
Exchange
Price
Mix
Other (2)
Net Sales
Beauty
5%
5%
4%
1%
1%
—%
11%
Grooming
(2)%
(2)%
6%
3%
—%
—%
7%
Health Care
(2)%
(2)%
5%
2%
1%
1%
7%
Fabric & Home Care
2%
2%
4%
1%
—%
—%
7%
Baby, Feminine & Family Care
3%
3%
3%
—%
—%
—%
6%
Total Company
2%
2%
4%
1%
—%
—%
7%
(1) Net sales percentage changes are approximations based on quantitative formulas that are consistently applied.
(2) Other includes the sales mix impact from acquisitions and divestitures and rounding impacts necessary to reconcile volume to net sales.
Certain columns and rows may not add due to rounding.
THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
Consolidated Statements of Cash Flows
Nine Months Ended March 31
Amounts in millions
2026
2025
CASH, CASH EQUIVALENTS AND RESTRICTED CASH, BEGINNING OF PERIOD
$
9,556
$
9,482
OPERATING ACTIVITIES (1)
Net earnings
13,063
12,439
Depreciation and amortization
2,348
2,124
Share-based compensation expense
394
364
Deferred income taxes
178
183
(Gain)/loss on sale of assets
(345
)
782
Change in accounts receivable
(186
)
(79
)
Change in inventories
(346
)
(409
)
Change in accounts payable
196
(547
)
Other
(877
)
(2,026
)
TOTAL OPERATING ACTIVITIES
14,425
12,832
INVESTING ACTIVITIES
Capital expenditures
(3,386
)
(2,777
)
Proceeds from asset sales
501
64
Acquisitions, net of cash acquired
(85
)
(11
)
Other investing activity
(458
)
(33
)
TOTAL INVESTING ACTIVITIES
(3,428
)
(2,755
)
FINANCING ACTIVITIES
Dividends to shareholders
(7,623
)
(7,319
)
Additions to short-term debt with original maturities of more than three months
7,785
5,905
Reductions in short-term debt with original maturities of more than three months
(6,353
)
(3,781
)
Net additions/(reductions) to other short-term debt
1,028
(543
)
Additions to long-term debt
2,652
995
Reductions in long-term debt
(2,361
)
(1,478
)
Treasury stock purchases
(4,153
)
(5,800
)
Impact of stock options and other
872
1,601
TOTAL FINANCING ACTIVITIES
(8,154
)
(10,420
)
EFFECT OF EXCHANGE RATE CHANGES ON CASH, CASH EQUIVALENTS AND RESTRICTED CASH
(94
)
(22
)
CHANGE IN CASH, CASH EQUIVALENTS AND RESTRICTED CASH
2,749
(365
)
CASH, CASH EQUIVALENTS AND RESTRICTED CASH, END OF PERIOD
$
12,306
$
9,116
(1) Certain prior period amounts within Operating Activities have been reclassified for consistency with the current period presentation. These reclassifications had no effect on the previously reported Total Operating Activities.
Certain columns and rows may not add due to rounding.
THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
Condensed Consolidated Balance Sheets
Amounts in millions
March 31, 2026
June 30, 2025
Cash and cash equivalents
$
12,306
$
9,556
Accounts receivable
6,322
6,185
Inventories
7,853
7,551
Prepaid expenses and other current assets
1,506
2,100
TOTAL CURRENT ASSETS
27,987
25,392
Property, plant and equipment, net
24,574
23,897
Goodwill
41,359
41,650
Trademarks and other intangible assets, net
21,531
21,910
Other noncurrent assets
12,928
12,381
TOTAL ASSETS
$
128,378
$
125,231
Accounts payable
$
15,030
$
15,227
Accrued and other liabilities
10,031
11,318
Debt due within one year
13,174
9,513
TOTAL CURRENT LIABILITIES
38,235
36,058
Long-term debt
23,852
24,995
Deferred income taxes
6,047
5,774
Other noncurrent liabilities
5,513
6,120
TOTAL LIABILITIES
73,647
72,946
TOTAL SHAREHOLDERS' EQUITY
54,731
52,284
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY
$
128,378
$
125,231
Certain columns and rows may not add due to rounding.
The Procter & Gamble Company
Exhibit 1: Non-GAAP Measures
The following provides definitions of the non-GAAP measures used in Procter & Gamble's April 24, 2026 earnings release and the reconciliation to the most closely related GAAP measures. We believe that these measures provide useful perspective on underlying business trends (i.e., trends excluding non-recurring or unusual items) and results and provide a supplemental measure of period-to-period results. The non-GAAP measures described below are used by management in making operating decisions, allocating financial resources and for business strategy purposes. These measures may be useful to investors, as they provide supplemental information about business performance and provide investors a view of our business results through the eyes of management. Certain of these measures are also used to evaluate senior management and are a factor in determining their at-risk compensation. These non-GAAP measures are not intended to be considered by the user in place of the related GAAP measures but rather as supplemental information to our business results. These non-GAAP measures may not be the same as similar measures used by other companies due to possible differences in method and in the items or events being adjusted. The Company is not able to reconcile its forward-looking non-GAAP cash flow and tax rate measures because the Company cannot predict the timing and amounts of discrete items such as acquisition and divestitures, which could significantly impact GAAP results. Note that certain columns and rows may not add due to rounding.
The Core earnings measures included in the following reconciliation tables refer to the equivalent GAAP measures adjusted as applicable for the following item:
Incremental restructuring: The Company has historically had an ongoing level of restructuring activities of approximately $250 - $500 million before tax. On June 5, 2025, the Company announced a portfolio and productivity plan to streamline its portfolio and organization to improve its cost structure and competitiveness. In the fiscal year ended June 30, 2024, the Company started a limited market portfolio restructuring of its business operations, primarily in certain Enterprise Markets, including Argentina and Nigeria, to address challenging macroeconomic and fiscal conditions. During the period ended September 30, 2024, the Company completed this limited market portfolio restructuring with the substantial liquidation of its operations in Argentina. The adjustment to Core earnings includes the restructuring charges that exceed the normal, recurring level of restructuring charges.
Glad joint venture agreement: In January 2026, the Glad joint venture agreement between the Company and The Clorox Company (Clorox) expired. Under the terms of the agreement, Clorox purchased the Company’s minority interest in the venture at fair market, for $476 million. This transaction was accounted for as a dissolution of the Glad joint venture business and the Company recorded an after-tax gain of $261 million.
We do not view the above items to be part of our sustainable results, and their exclusion from Core earnings measures provides a more comparable measure of year-on-year results. These items are also excluded when evaluating senior management in determining their at-risk compensation.
Organic sales growth: Organic sales growth is a non-GAAP measure of sales growth excluding the impacts of acquisitions and divestitures and foreign exchange from year-over-year comparisons. We believe this measure provides investors with a supplemental understanding of underlying sales trends by providing sales growth on a consistent basis. This measure is used in assessing the achievement of management goals for at-risk compensation.
Core EPS and Currency-neutral Core EPS: Core earnings per share, or Core EPS, is a measure of diluted net earnings per common share (diluted EPS) adjusted for items as indicated. Currency-neutral Core EPS is a measure of the Company's Core EPS excluding the incremental current year impact of foreign exchange. Management views these non-GAAP measures as useful supplemental measures of Company performance over time.
Core gross margin and Currency-neutral Core gross margin: Core gross margin is a measure of the Company's gross margin adjusted for items as indicated. Currency-neutral Core gross margin is a measure of the Company's Core gross margin excluding the incremental current year impact of foreign exchange. Management believes these non-GAAP measures provide a supplemental perspective to the Company’s operating efficiency over time.
Core selling, general and administrative (SG&A) expense as a percentage of sales and Currency-neutral Core SG&A expense as a percentage of sales: Core SG&A expense as a percentage of sales is a measure of the Company's selling, general and administrative expense as a percentage of net sales adjusted for items as indicated. Currency-neutral Core SG&A expense as a percentage of sales is a measure of the Company's Core selling, general and administrative expense as a percentage of net sales excluding the incremental current year impact of foreign exchange. Management believes these non-GAAP measures provide a supplemental perspective to the Company's operating efficiency over time.
Core operating margin and Currency-neutral Core operating margin: Core operating margin is a measure of the Company's operating margin adjusted for items as indicated. Currency-neutral Core operating margin is a measure of the Company's Core operating margin excluding the incremental current year impact of foreign exchange. Management believes these non-GAAP measures provide a supplemental perspective to the Company’s operating efficiency over time.
Adjusted free cash flow: Adjusted free cash flow is defined as operating cash flow less capital spending. Adjusted free cash flow represents the cash that the Company is able to generate after taking into account planned maintenance and asset expansion. We view adjusted free cash flow as an important measure because it is one factor used in determining the amount of cash available for dividends, share repurchases, acquisitions and other discretionary investments.
Adjusted free cash flow productivity: Adjusted free cash flow productivity is defined as the ratio of adjusted free cash flow to net earnings excluding the gain from the dissolution of the Glad joint venture business. We view adjusted free cash flow productivity as a useful measure to help investors understand P&G’s ability to generate cash. Adjusted free cash flow productivity is used by management in making operating decisions, in allocating financial resources and for budget planning purposes. This measure is also used in assessing the achievement of management goals for at-risk compensation.
THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
Reconciliation of Non-GAAP Measures
Three Months Ended March 31, 2026
Three
Months
Ended March
31, 2025
Amounts in millions except per share amounts
As Reported
(GAAP)
Incremental
Restructuring
Glad Joint
Venture
Agreement
Core
(Non-GAAP)
As Reported
(GAAP) (1)
Cost of products sold
$
10,722
$
(115
)
$
—
$
10,606
$
9,694
Gross profit
10,513
115
—
10,628
10,081
Gross margin
49.5
%
0.5
%
—
%
50.0
%
51.0
%
Currency impact to Core gross margin
—
%
Currency-neutral Core gross margin
50.0
%
Selling, general and administrative expense
5,936
(28
)
—
5,908
5,524
Selling, general and administrative expense as a % of net sales
28.0
%
(0.2
)%
—
%
27.8
%
27.9
%
Currency impact to Core selling, general and administrative expense as a % of net sales
(0.1
)%
Currency-neutral Core selling, general and administrative expense as a % of net sales
27.7
%
Operating income
4,576
144
—
4,720
4,558
Operating margin
21.5
%
0.7
%
—
%
22.2
%
23.0
%
Currency impact to Core operating margin
0.1
%
Currency-neutral Core operating margin
22.3
%
Other non-operating income/(expense), net
537
—
(343
)
194
210
Income taxes
1,039
(23
)
(81
)
934
868
Net earnings
3,951
167
(261
)
3,856
3,793
Less: Net earnings attributable to noncontrolling interests
18
5
—
23
23
Net earnings attributable to P&G
3,932
162
(261
)
3,833
3,769
Core EPS
Diluted net earnings per common share (2)
$
1.63
$
0.07
$
(0.11
)
$
1.59
$
1.54
Currency impact to Core EPS
$
(0.05
)
Currency-neutral Core EPS
$
1.54
Diluted weighted average common shares outstanding
2,416.5
2,449.8
(1) For the three months ended March 31, 2025, there were no adjustments to or reconciling items for Core EPS.
(2) Diluted net earnings per common share are calculated on Net earnings attributable to Procter & Gamble.
CHANGE VERSUS YEAR AGO
Gross margin
(150
)
BPS
Core gross margin
(100
)
BPS
Currency-neutral Core gross margin
(100
)
BPS
Selling, general and administrative expense as a % of net sales
10
BPS
Core selling, general and administrative expense as a % of net sales
(10
)
BPS
Currency-neutral Core selling, general and administrative as a % of net sales
(20
)
BPS
Operating margin
(150
)
BPS
Core operating margin
(80
)
BPS
Currency-neutral Core operating margin
(70
)
BPS
Diluted EPS
6
%
Core EPS
3
%
Currency-neutral Core EPS
—
%
Organic sales growth:
January - March 2026
Net Sales Growth
Foreign Exchange
Impact
Acquisition &
Divestiture
Impact/Other (1)
Organic Sales
Growth
Beauty
11%
(4)%
—%
7%
Grooming
7%
(6)%
—%
1%
Health Care
7%
(5)%
—%
2%
Fabric & Home Care
7%
(4)%
—%
3%
Baby, Feminine & Family Care
6%
(3)%
—%
3%
Total Company
7%
(4)%
—%
3%
(1) Acquisition & Divestiture Impact/Other includes the volume and mix impact of acquisitions and divestitures and rounding impacts necessary to reconcile net sales to organic sales.
Total Company
Net Sales Growth
Combined Foreign Exchange &
Acquisition/Divestiture Impact/Other (1)
Organic Sales Growth
FY 2026 (Estimate)
+1% to +5%
-1%
-% to +4%
(1) Combined Foreign Exchange & Acquisition/Divestiture Impact/Other includes foreign exchange impacts, the volume and mix impact of acquisitions and divestitures and rounding impacts necessary to reconcile net sales to organic sales.
Core EPS growth:
Total Company
Diluted EPS Growth
Impact of Incremental Non-Core Items(1)
Core EPS Growth
FY 2026 (Estimate)
+1% to +6%
-1% to -2%
-% to +4%
(1) Includes the impact of incremental non-core restructuring charges including the limited market portfolio restructuring with the substantial liquidation of its operations in Argentina incurred in fiscal 2025 and the incremental restructuring and gain from the dissolution of the Glad joint venture business in fiscal 2026.
Adjusted free cash flow (dollar amounts in millions):
Three Months Ended March 31, 2026
Operating Cash Flow
Capital Spending
Adjusted Free Cash Flow
$4,045
$(1,019)
$3,026
Adjusted free cash flow productivity (dollar amounts in millions):
Three Months Ended March 31, 2026
Adjusted Free Cash Flow
Net Earnings
Adjustments to Net
Earnings (1)
Net Earnings as Adjusted
Adjusted Free Cash Flow
Productivity
$3,026
$3,951
$(261)
$3,690
82%
(1) Adjustments to Net earnings relate to the gain from the dissolution of the Glad joint venture business.
Certain columns and rows may not add due to rounding.
Category: PG-IR
View source version on businesswire.com: https://www.businesswire.com/news/home/20260424407741/en/
P&G Media Contacts:
Wendy Kennedy, 513.780.7212
Henry Molski, 513.505.3587
P&G Investor Relations Contact:
John Chevalier, 513.983.9974
Original: P&G Announces Fiscal Year 2026 Third Quarter Results
US Market News
2月前
P&G Enters New Era in Sports as Official Partner of the WNBAApril 7, 2026 1:00 PM
Business Wire
The Multi-Brand Partnership Spotlights the Elite Performance and Influence of WNBA Athletes
Procter & Gamble and the Women’s National Basketball Association (WNBA) today announced a multi-year, multi-brand partnership, marking a bold new chapter in how P&G and its brands show up across sports and culture. The partnership creates a platform for P&G brands to engage with professional women’s basketball at a defining moment – as the game, its athletes, fans, and influence are reaching new heights.
Building on the success of P&G brand Mielle’s multi-year partnership with the WNBA – launched in July 2023 as the league’s first Official Textured Hair Care Partner – P&G is expanding its presence with a broader portfolio commitment. Secret – the No. 1 Clinical antiperspirant brand – and Olay – the award-winning skincare brand – were the first P&G brands to activate under the new partnership. Their entrance into women’s basketball launched with product created in collaboration with WNBA stars A’ja Wilson (Las Vegas Aces) and Paige Bueckers (Dallas Wings).
“The WNBA is experiencing incredible growth, and this partnership is a powerful opportunity for our brands to show up in ways that celebrate the game and reach the WNBA’s highly engaged, passionate, and diverse fanbase,” said Mindy Sherwood, President of North America and Chief Sales Officer, Procter & Gamble. “There is a natural alignment between the elite performance of WNBA athletes and the superior performance P&G brands deliver, and together, we can elevate both.”
As the Official Period Care Sponsor of the WNBA, Tampax will be the next brand to leverage the league’s premier platforms, beginning with the WNBA Draft 2026 Presented by State Street Investment Management SPY. At the heart of the WNBA Draft experience is the Queens Court activation, presented by Tampax. As a celebration of achievement, resilience, and the power of women in sport, Queens Court is a unique, interactive space where players and draft attendees alike can celebrate the moment and embrace the spirit of confidence and empowerment Tampax provides all women to perform at their best.
Additional P&G brands – including Downy, Gillette Venus, Olay, and Tide – will introduce activations throughout the season, leveraging the WNBA’s growing cultural impact to engage fans in meaningful ways. P&G will collaborate with the WNBA to exchange brand equity across marketing, retail, and digital.
“Partnering with Procter & Gamble connects the WNBA with one of the world’s most trusted brand leaders at a transformative time for our league,” said WNBA Chief Growth Officer Colie Edison. “Together, we have an opportunity to reach tens of millions of households, elevate the incredible stories of WNBA players, and bring world-class brands and athletes together in ways that authentically connect with fans, drive meaningful engagement, and continue to expand the visibility of women’s basketball.”
Through partnership, P&G brands are investing in the continued growth of the game by amplifying player storylines, engaging fans, and driving retail growth.
Additional details on brand activations and storytelling moments will be announced throughout the 2026 WNBA season.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
WNBA
Tipping off its historic 30th season in 2026, the WNBA continues to be one of the fastest-growing brands in sports, fueled by record-breaking momentum and unprecedented growth. Having reached a tentative agreement on a new transformational Collective Bargaining Agreement in March 2026, the league enters a bold new chapter focused on elevating the player experience, increased investment, and growing women’s basketball globally. The WNBA’s dedication to societal impact is supported by the WNBA Changemakers Collective (Ally, AT&T, CarMax, Deloitte, Google, and Nike), a first-of-its-kind group of purpose-driven companies working to empower players and the league, increase visibility, and drive business transformation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260407355088/en/
Media Contacts
Holden Hill, Taylor
hhill@taylorstrategy.com
Original: P&G Enters New Era in Sports as Official Partner of the WNBA
US Market News
3月前
Mr. Clean Unretires and Launches New Innovation to Tackle MessesMarch 4, 2026 11:07 AM
Business Wire
The biggest Magic Eraser upgrade in 20 years – plus the new Shower & Tub Scrubber for America’s toughest clean
Today, Mr. Clean steps out of retirement - newly inspired, freshly energized, and ready to reveal the biggest innovation of his legendary career.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260304047413/en/Mr. Clean upgraded Magic Erasers and Mr. Clean Shower & Tub Scrubber
“Legacies last forever, and Mr. Clean’s was nowhere near finished. We’re thrilled he’s back, because there’s a whole lot of magic in the new product lineup and there is no one we’d rather partner with than the legend himself," said Dave Landers, Vice President, North America Surface Care, Procter & Gamble.
During his retirement, Mr. Clean did anything but take it easy, and he shared every moment of it on his social feeds. Mr. Clean competed in athletic events, pampered himself in the bathroom, and strolled beaches like a man on a mission. Every one of those hobbies sparked inspiration for something big: tougher Magic Erasers, a better way to clean showers and tubs, and a lineup of scents that smell like he bottled his beach vacations.
“Today, I’m proud to share that I’m back,” said Mr. Clean, the larger-than-life cleaning icon. “I tried to stay retired, but the ideas got too big. The magic of cleaning called me back.”
The Mr. Clean innovation includes: the biggest upgrade to Magic Eraser in 20 years, the new Shower & Tub Scrubber, and new scents for the Multi-Purpose Cleaner line-up.
Mr. Clean Shower & Tub Scrubber and Shower & Tub Foaming Magic Eraser
All in one shower & tub cleaner with a built-in squeegee for a streak-free finish
Sturdy grip handle for more scrubbing power with a 360-degree pivoting head for hard-to-reach places
Cuts through 100% of soap scum and grime for a deep clean in half the time versus leading all-purpose bleach sprays
The Mr. Clean Shower & Tub Foaming Magic Erasers use the cleaning power of Dawn and last 5X longer when attached to the Shower & Tub Scrubber (versus Mr. Clean Shower & Tub Foaming Magic Eraser alone)
Designed to clean tough bathroom messes on shower glass, bathtubs, tile, sinks and more
Mr. Clean Magic Eraser Whole Home Extra Durable and Extra Durable XL
The upgraded Mr. Clean Magic Erasers are longer-lasting, while other erasers crumble
Mr. Clean has 5X Cleaning performance versus leading all-purpose bleach sprays
Designed to provide a sturdier and more comfortable grip for tougher scrubbing power
Designed to effectively clean 100+ messes throughout the home
Mr. Clean Kitchen Grease Foaming Magic Eraser
A denser, longer-lasting cleaning tool engineered for everyday kitchen cleaning
Has the cleaning power of Dawn to cut through tough burnt-on grease and other kitchen messes
Effective performance across stovetops, microwaves, refrigerators, countertops, sinks, and more
Mr. Clean Multi-Purpose Cleaner
Cuts through 100% of grease and grime to give a clean that lasts for hours
The new scents are available in Ocean, Hawaii Aloha and Watermelon
A 2X concentrated multi surface cleaner great for kitchens, bathrooms, floors and other tough messes
Built to Tackle Tough Bathroom Messes – From Every Angle
Over the years, Mr. Clean scientists have continuously refined Magic Erasers to align with real-world cleaning habits and help consumers overcome their toughest cleaning challenges. The new Shower & Tub Scrubber represents the brand’s most advanced bathroom innovation to date.
Its 360-degree pivoting head allows users to effortlessly cut through soap scum and grime – even in hard-to-reach areas – leaving buildup with nowhere to hide.
“We conducted extensive focus groups and surveys to better understand how consumers clean,” said Morgan Eberhard, Mr. Clean Principal Scientist, Procter & Gamble. “Even after production, we continue testing and refining to ensure our innovations truly meet consumers’ needs. This process draws on more than 20 years of consumer research, including insights gathered as recently as last year, which directly informed the final product improvements.”
What are the new Mr. Clean innovations and upgrades?
Mr. Clean is introducing its new Shower & Tub Scrubber and upgraded Magic Erasers designed to make bathroom cleaning more effective and efficient. New and upgraded products include:
Magic Eraser Shower & Tub Scrubber
Shower & Tub Foaming Magic Eraser
Magic Eraser Whole Home (available in Extra Durable and Extra Durable XL)
Kitchen Grease Foaming Magic Eraser
Why is the new Shower & Tub Scrubber more effective in removing soap scum and grime?
The new Mr. Clean Shower & Tub Scrubber elevates everyday bathroom cleaning by delivering faster, more effective results with minimal scrubbing. Key features include:
The new Mr. Clean Shower & Tub Scrubber is the all-in-one shower and bathtub cleaner for a deep clean in half the time compared to leading all-purpose bleach spray
The Mr. Clean Shower & Tub Scrubber combines the cleaning power of the Shower & Tub Foaming Magic Eraser with a sturdy ergonomic handle to boost scrubbing leverage and effectively cut through soap scum and grime
The Mr. Clean Shower & Tub Scrubber includes a built-in squeegee that helps delivering a streak-free finish
The upgraded Shower & Tub Foaming Magic Eraser delivers a longer-lasting clean when used with the Shower & Tub Scrubber
What makes the upgraded Magic Eraser more durable?
While we have always led the way in durability, our upgraded Magic Erasers with reinforced design last 2X longer without falling apart in the first few swipes.
Mr. Clean Magic Eraser Whole Home (available in Extra Durable and Extra Durable XL)
The Magic Eraser Whole Home Extra Durable has 5X more cleaning power than the leading all-purpose bleach spray, allowing you to tackle everyday tough messes around your home including luggage, sports equipment, desks, grills, and even shoes with ease
The new Magic Eraser Whole Home Extra Durable has a denser, longer lasting foam designed for everyday cleaning
It effectively cuts through 100+ messes using just water—no other cleaning products needed
Also available in Extra Durable XL the longest lasting eraser, designed to tackle even tougher messes around your home and beyond
Mr. Clean Kitchen Grease Foaming Magic Eraser
The Mr. Clean Kitchen Grease Foaming Magic Eraser combines the cleaning power of Dawn and the scrubbing power of the Magic Eraser, helps cut through grease and grime on the first swipe
Simply wet the Kitchen Grease Foaming Magic Eraser, squeeze to activate its foamy cleaning power, and easily take on tough messes around your home
The upgraded Kitchen Grease Foaming Magic Eraser has a denser, longer lasting foam designed for everyday kitchen cleaning on the stovetop, microwave, refrigerator, countertop, sink and more
Performance was validated through testing across a wide range of surfaces and mess types, including but not limited to:
Bathroom
Shower glass, showerhead
Bathtub, Bathtub drains
Shower doors
Tile grout
Stovetops, oven interior, cabinet top
Pots and pans
Microwaves and kitchen sinks
Fridge interiors
Patio furniture
Car interiors
Marks and scuff around the house (i.e. walls, doors, baseboards, cabinets)
Shoes
Toys
Find out the types of messes Mr. Clean Magic Erasers can clean at: https://www.mrclean.com/en-us/messes
Availability
The new Mr. Clean Shower & Tub Scrubber and upgraded Magic Erasers are currently available at major retailers nationwide in stores and online.
The Mr. Clean Shower & Tub Scrubber Starter Kit includes the Shower & Tub Scrubber and two Mr. Clean Shower & Tub Foaming Magic Erasers. Pricing and promotion are at the discretion of the retailer.
To learn more, please visit MrClean.com. Follow @MrClean on TikTok and Instagram for tips and tricks on how to get the most out of your cleaning products, as well as updates on future innovations and offerings.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260304047413/en/
Maytal Levi
P&G Surface Care, Communications Leader
levi.m@pg.com
Alan Danzis
MSL New York
alan.danzis@mslgroup.com
Original: Mr. Clean Unretires and Launches New Innovation to Tackle Messes
US Market News
3月前
Gain® Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core FavoritesMarch 2, 2026 11:45 AM
Business Wire
Through its new campaign, Gain introduces new Gain Plus collection alongside refreshed core offerings that feature the Brand’s most innovative formulas yet in scent delivery, odor-fighting and cleansing power.
Gain, the go-to detergent known for spreading joy through long-lasting, irresistible scents is turning up the fragrance, freshness, and cleansing power with the introduction of Gain Plus—so consumers can truly Sniff the Difference. This new collection features a packaging design refresh, and breakthrough formulas with advanced cleaning and scent performance – a scent difference you not only smell but also feel. But the innovation doesn’t stop there – Gain’s core detergent products are also getting an enhanced odor removal power upgrade in every scent – all without sacrificing the freshness fans crave.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260302209792/en/Gain Plus: Sniff the Difference
“At Gain, we’re always looking for new ways to give our Gainiacs more of what they love most,” said Benjamin Sattler, Senior Brand Director of Gain. “After years of research, testing and listening to our scent-loving fans, one thing was clear: they want more—more scent power, more cleaning performance and more feel-good joy in every wash. That’s why we’re excited to launch Gain Plus and reintroduce our core detergent lineup with upgraded formulas that deliver the rich scent experience and trusted value consumers expect from Gain, from wash to wear. Because scents aren’t just smelt, they’re felt—and with a new look and feel, our community can be confident this is the best version of Gain yet.”
Building on the vibrant scents consumers know, love and crave, Gain gets a glow-up by turning up the intensity with breakthrough technology that delivers bold scent and powerful performance – all without compromise.
The evolution of Gain’s product portfolio now includes the following key features:
NEW Gain Plus Collection:
Includes Oxi enhanced cleaning technology that boosts whiteness and improves stain removal for next level cleaning
Provides long-lasting scent
Fights the funk and odors instead of just masking them, with odor defense technology including upgraded enzymes that help remove soils that cause odors
Features breakthrough Color Guard technology in Gain Plus Flings to help keep fabrics bright and vibrant
NEW Gain Plus Liquid
Enhanced enzyme technology to fight the funk and better clean dirt and soils that cause odor
Oxi enhanced cleaning technology to boost whiteness and improve stain removal for a next level clean
Boosted perfume microcapsules and concentrated neat oil fragrance technology to give you more of the iconic Gain scent you love, for all day freshness
NEW Gain Plus Flings
4x Oxi enhanced cleaning technology and 2X odor-defense technology vs core Gain Liquid provides clean and fresh laundry
Upgraded enzyme technology gives this formula improved soil release and removal from fabrics to help fight odors, so laundry smells amazing all day
2X Color Guard technology vs core Gain Flings helps dirt to escape and be rinsed away, leaving behind bright whites and vibrant colors to help keep your clothes looking newer for longer
Gain Plus Scent Offerings Available Across Categories
Gain Plus Liquid Detergent
Available in Original, Moonlight Breeze and Waterfall Delight scents
Gain Plus Detergent Flings
Available in Original, Moonlight Breeze and Happy Hibiscus scents
NEW Refreshed Gain Core Detergents:
Feature 2X soil release enzymes compared to previous formulas, for improved odor defense and removal in every scent, across Liquid, Fling and Powder detergents
NEW Refreshed Logo and Packaging Design That Goes Bolder (Across all Products)
Revamped logo and eye-catching packaging design that stands out on shelves
Includes clear key benefits on pack so you know what you’re getting
Availability
The new Gain Plus Liquid and Flings products will be rolling out nationwide at participating retailers in stores and online starting this March and beyond. The full Gain Plus collection will continue expanding availability by product and scent through June 2026.
For more Gain® laundry fun visit IloveGain.com, Gain’s® YouTube or follow @ILoveGain on Instagram and TikTok.
What is Gain Plus?
Gain Plus is a new, premium line of Gain laundry products featuring the brand’s most innovative and advanced formulas yet, in both scent and cleaning performance.
Why did Gain develop Gain Plus?
Gain created Gain Plus to address scent-loving consumers’ desire for more of what they love and seek in a laundry experience, without sacrificing any key benefit. Gain Plus formulas have been developed with breakthrough technologies in scent and cleaning power that deliver powerful performance in both categories to provide all-day freshness that fans crave.
How is Gain Plus different from core Gain products?
Gain Plus formulas give you even more of what you love from core Gain, featuring more advanced formula technologies that deliver Gain’s best cleaning and scent performance yet. While core Gain products are also receiving upgraded product formulas to improve odor defense and removal in every scent, Gain Plus offers a premium experience featuring even more odor defense, cleaning and scent power for long-lasting freshness.
What are the new scent and cleaning technologies that Gain Plus uses to deliver advanced performance in both benefits?
Gain Plus formulas offer new enhanced enzyme and oxygenated (Oxi) cleaning technology that work harder to clean dirt and soils that cause odor, boost whiteness, and improve stain removal for a next level clean. Each formula also contains new boosted perfume microcapsule and neat oil fragrance technology that provides more of the Gain scent you love that lasts even longer from wash to wear.
What product format is Gain Plus available in?
Gain Plus is available in liquid detergent and Fling (single-use laundry pac) formats.
Where can I buy Gain Plus?
You can purchase Gain Plus at participating retailers nationwide such as Amazon, Target, Walmart and more, both online and in-stores beginning in March and will continue rolling out through June 2026.
About Gain®
Gain® is “America’s #1 scent*” known for delivering long-lasting freshness and irresistible scents. Since 1977, Gain’s® purpose has been to bring people joy through scent - so much so that they’ve built a devoted fan base who proudly call themselves ‘Gainiacs.’ Gain® offers a wide range of laundry products such as liquid and powder detergents, detergent pacs, liquid fabric softeners, dryer sheets, fabric rinses, and scent boosters. Loved for its fresh scents, Gain® remains a top choice for fabric care in homes across North America.
*Gain® Original scent based on sales – Nielsen Fabric Care Subsector, all products – Total US xAOC – Volume - latest 52 w/e 4/19/25.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260302209792/en/
Aliza Solc
MSL New York
Aliza.Solc@MSLGroup.com
Original: Gain® Invites You to Sniff the Difference with New Gain Plus Collection and Upgraded Core Favorites
US Market News
4月前
SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World ScentsFebruary 26, 2026 8:06 AM
Business Wire
Power-up your freshness: 24/7 freshness collides with star-powered scents inspired by Nintendo + Illumination’s The Super Mario Galaxy Movie in theaters April 1, 2026.
Old Spice is embarking on an epic exploration into unexplored galaxies to give men a 24/7 freshness Power-Up with the new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection. In celebration of the new Nintendo and Illumination action-comedy movie event arriving in theaters April 1, 2026, it’s the only out-of-this-world grooming lineup that ensures intergalactic freshness.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260226246112/en/The new, limited-edition, Old Spice and The Super Mario Galaxy Movie Collection, celebrating the new Nintendo and Illumination action-comedy movie event.
The modern guy views grooming as an extension of his identity. By uniting two universally recognized brands, the Old Spice and The Super Mario Galaxy Movie collection taps into a deep sense of sentimentality and play. This collaboration infuses undeniable fun and adventure into grooming routines.
"We aren't just introducing a line of products; we’re giving fans the ability to smell like a hero," said Kate DiCarlo, Senior Communications Director at P&G. "This collection combines the nostalgic joy of the Super Mario Galaxy game with the high-performance freshness men expect from Old Spice. It’s for the guy who wants to turn his morning shower into a cinematic power-up."
The collection features five distinct scents, each inspired by the intergalactic environments of the cosmic new Nintendo and Illumination movie, releasing on April 1, 2026.
Cosmic Quest: A clean fragrance with refined watery notes complemented with juicy sweet citrus notes and a rich base of signature wood and musk notes.
Desert Detour: A boozy fragrance with notes of aged bourbon and black cherry, plus a twist of orange peel notes finished with oak notes and vanilla sands.
Castle Crush: Juicy citrus notes like pineapple, bergamot, and grapefruit burst with summer freshness of peach and mango. Jasmine petals and leafy greens add a touch of golden radiance, while amber, coconut, and vanilla bring warm, skin-sweet depth.
Space Mischief: A modern masculine fragrance blending the sophistication of clean marine notes with a bold twist of citrus and melon notes.
Brooklyn Bounce: A veritable burst of exotic fruits. The fragrance evokes warmth and vibrancy as bright citrus and sun-kissed florals rest on a creamy base of musk. Close your eyes and inhale the allure of a tropical sunrise in full bloom.
Each format ensures you’re fresh from your head to your fingertips:
Aluminum-Free Deodorant Stick: Lasting odor protection that has you smelling Super 24/7 - it’s like a 1-Up for your armpits
Aluminum-Free Body Spray: Fights odor-causing bacteria and leaves you smelling fresh 24/7
Body Wash: A rich lather that washes away dirt and odor
2-in-1 Shampoo + Conditioner: Use daily to level-up your hair game for healthier, fuller and moisturized hair
Hand, Face & Body Lotion for Men: 24/7, other-worldly, lightweight moisturization with instant absorption and suitable for all skin types
For Super results, Old Spice offers multiple forms for high-intensity performance:
Cleanse: Use the body wash or 2-in-1 shampoo + conditioner to wash away dirt & grime from the day
Protect: Apply the aluminum-free deodorant or body spray for 24/7 odor control
Hydrate: Use the hand, face & body lotion to lock in scent longevity and all-day hydration
The complete Old Spice and The Super Mario Galaxy Movie Collection is available at major retailers nationwide while supplies last, starting at the retail price of $7.97 (pricing at the sole discretion of retailers). Join the Old Spice Fan Club for access to exclusive offers and prizes.
About Old Spice:
Old Spice, an iconic grooming brand for more than 80 years, is the No. 1 selling antiperspirant and deodorant brand for men in the United States. As a category leader, Old Spice offers pro-level performance across a men’s grooming ecosystem including antiperspirants, deodorants, body washes, body sprays, shampoos, and hair stylers. Old Spice is the authority on the complete men’s grooming regimen. Follow Old Spice's social channels: Instagram, TikTok, Facebook, YouTube, and X.
About Nintendo + Illumination’s The Super Mario Galaxy Movie
The Super Mario Galaxy Movie is an animated film based on the world of Super Mario Bros., and follows The Super Mario Bros. Movie, which was released in 2023 and earned more than $1.3 billion worldwide. Both the 2023 film and The Super Mario Galaxy Movie are produced by Chris Meledandri of Illumination and Shigeru Miyamoto of Nintendo. The film will be co-financed by Universal Pictures and Nintendo and will be released worldwide by Universal Pictures. The Super Mario Galaxy Movie is directed by returning filmmakers Aaron Horvath and Michael Jelenic, from a screenplay by returning screenwriter Matthew Fogel, with Brian Tyler returning to compose the score.
About Illumination
Illumination, founded by Chris Meledandri in 2007, is one of the entertainment industry's leading producers of event-animated films, including Despicable Me—the most successful animated franchise in cinematic history—as well as the record breaking The Super Mario Bros. Movie, Dr. Seuss' The Lorax, Dr. Seuss' The Grinch and The Secret Life of Pets and Sing films. Illumination’s library includes three of the top 10 animated films of all time. Illumination’s iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $10.7 billion worldwide. Illumination has an exclusive financing and distribution partnership with Universal Pictures.
About Nintendo
Nintendo Co., Ltd., headquartered in Kyoto, Japan, has been providing a wide range of entertainment products and experiences since its founding in 1889, beginning with the manufacture and sale of Hanafuda playing cards.
Since the 1983 release of the Family Computer (Famicom) system in Japan, and continuing through Nintendo Switch 2, Nintendo’s focus has been the development, manufacturing, and sale of its gaming systems and software. To date, Nintendo has sold more than 6 billion video games and over 870 million hardware units globally, and has created franchises such as Mario™, Donkey Kong™, The Legend of Zelda™, Pokémon™, Metroid™, Kirby™, Animal Crossing™, Pikmin™, and Splatoon™.
Nintendo’s continuing mission is to create reasons to choose Nintendo for unique, family-friendly entertainment that puts smiles on the faces of everyone it touches.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260226246112/en/
oldspice@citizenrelations.com
Original: SMELL SUPER: Old Spice and The Super Mario Galaxy Movie Launch Cosmic Grooming Collection With New Out-of-This-World Scents
US Market News
4月前
Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next GenerationFebruary 3, 2026 7:10 AM
Business Wire
Drawing on its partnership with the Toronto Raptors, Gillette is helping boys in Toronto access positive role models through sport by expanding training for Lay-Up’s youth coaches.
Gillette, the world’s leading expert in men’s grooming, announced the second year of its partnership with Lay-Up Youth Basketball (Lay-Up), a Toronto-based charity that harnesses the power of basketball to develop skills and confidence in young people from Toronto’s Neighbourhood Improvement Areas. Together, Gillette and Lay-Up are focused on helping more boys access positive role models and mentorship opportunities, with Lay-Up’s youth coaches helping make that possible. In this next phase, the partnership adds new coach development elements to further support youth coaches.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260201829775/en/Toronto Raptors player and Gillette ambassador Gradey Dick joins Lay-Up Youth Basketball for a Gillette hosted session in Toronto.
The partnership responds to a broader need across Canada for positive role models for boys, a need that coaches are uniquely positioned to help meet. Across Canada, nearly 40% of people said boys lack access to positive role models, and 91% agree that having a role model has a long-term impact on boys1. In fact, 80% of Canadians agree that local sports coaches can serve as positive role models for boys1.
“Coaches can be some of the most important role models in a young person’s life, not just for sport skills, but for confidence, connection, and belonging,” said Jennifer Seiler, Senior Vice President, Grooming Canada at P&G. “At Gillette, we’re committed to helping the men of today and tomorrow look, feel, and be their best. As we continue our work with Lay-Up, we’re deepening our support around the practical skills coaches say they need most, from communication and leadership to confidence building and youth engagement, so more coaches feel equipped to lead on and off the court.”
EXPANDING YOUTH COACH DEVELOPMENT
Gillette’s support powers Lay-Up’s Crossover Pathway, a paid workforce development program that prepares young leaders through training, certifications, and employment. Coaches in Crossover are developed to educate, empower, and inspire the next generation on and off the court.
The partnership is enabling Lay-Up to add skills-building sessions and on-court learning experiences, focused on the areas coaches most want to strengthen. The skills-building sessions featured an expert-led workshop focused on communication and leadership skills, plus practical strategies to keep youth engaged and support boys’ development on and off the court. On-court learning experiences drew on Gillette’s partnership with the Toronto Raptors with a skills and leadership session led by the team’s Assistant Coach, Jama Mahlalela, and a conversation with Toronto Raptors player Gradey Dick on leadership, mindset, and the role of coaches as role models.
“Coaches tell us they want practical, real-world tools to coach the whole person, not only the technical side of basketball,” said Micaella Riche, Executive Director, Lay-Up Youth Basketball. “While our programming serves an even split of boys and girls, this partnership with Gillette allows us to intentionally address the often-overlooked needs of boys. By building on our Crossover Pathway, this collaboration adds targeted training and experiences that equip our coaches with tools to support all young people, on and off the court.”
“As a coach, you can be someone young people look up to, and that’s a big responsibility,” said Prince Dankyi, Regional Manager at Lay-Up. “Thank you to Gillette for supporting training that helps us strengthen our skills, so we can grow as coaches and show up as positive role models for the boys we work with.”
GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN CANADA AND THE TORONTO RAPTORS
Gillette continues to highlight role models with its most recent campaign, The Best Your Game Can Get, which celebrates Gillette’s designation as the official shave and beard care partner of the NBA in Canada and the Toronto Raptors.
“The Best Your Game Can Get” illustrates the younger generation taking the lead with GilletteLabs, showing the world that the best a man can get keeps getting better. This message is brought to life with Gillette ambassador and Toronto Raptors player, Gradey Dick, who shares Gillette’s belief in the power of role models to inspire the next generation of men.
“Role models matter, especially in sport,” said Gradey Dick. “That’s why I’m proud to work with Gillette to help develop the coaches who show up for young people every day. With the right support and guidance, you build confidence and consistency. Being your best isn’t only about performance, it’s also about how you show up, how you treat people, and how you help lift others.”
For more than 120 years, Gillette has been committed to helping men look, feel, and be their best. Please visit Gillette.ca for more information about Gillette and its products.
1 These are the findings of a study/survey conducted by Gillette Canada from February 5th to February 7th, 2025, among a representative sample of 1501 online Canadians who are members of the Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of +/- 2.5 percentage points, 19 times out of 20.
About Gillette
For more than 120 years, Gillette has delivered precision technology and product performance, serving millions of consumers worldwide across shaving and grooming categories. For more information, visit Gillette.ca.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Lay-Up Youth Basketball
Lay-Up is a charitable organization delivering cost-free, community-based basketball programming in Toronto's Neighbourhood Improvement Areas. Using an evidence-based development program, basketball coaches implement a culture-forward approach to support children and youth. On-court and off-court experiences are designed to build skills and confidence.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260201829775/en/
Media Contacts
Gillette:
Julia LaFeldt
Communications Director, Gillette North America
lafeldt.j@pg.com
Porter Novelli:
Mishka Jaiswal
Senior Account Executive
mishka.jaiswal@omc.com
Lay-Up Youth Basketball:
Talya Macedo
tm@sentialstudio.com
Original: Gillette and Lay-Up Youth Basketball Advance Coach Development to Support the Next Generation
US Market News
4月前
I marchi P&G sosterranno un numero record di atleti con prodotti e servizi per la cura della casa e della persona ai Giochi Olimpici e Paralimpici Invernali di Milano Cortina 2026February 2, 2026 11:30 AM
Business Wire
P&G presenta la “Champions Clubhouse”, un'esperienza per gli atleti prima nel suo genere nel cuore del più grande dei Villaggi Olimpici e Paralimpici, che offrirà agli atleti servizi e prodotti di punta da marchi come Gillette®, Head & Shoulders® e Gillette Venus®
Ogni atleta in gara riceverà un Kit di Benvenuto firmato P&G contenente prodotti esclusivi, tra cui First Aid Beauty®, Oral-B® e SK-II® per aiutarli a sentisi e apparire al meglio mentre competono sul palcoscenico mondiale.
Ventuno marchi P&G, tra cui Gillette®, Dash® , Lenor® e Swiffer®, coinvolgeranno i fan attraverso collaborazioni con gli atleti e campagne ispirate ai Giochi Olimpici e Paralimpici
Procter & Gamble (P&G), partner mondiale dei Giochi Olimpici e Paralimpici, inaugura oggi la “Champions Clubhouse” al Villaggio Olimpico di Milano, proponendo una vasta gamma di esperienze e servizi pop-up curati dai marchi P&G dedicati agli atleti. L’iniziativa fa parte del piano dell'azienda di mettere a disposizione di circa 3.500 atleti invernali prodotti dalle prestazioni eccellenti per tutta durata dei Giochi Olimpici e Paralimpici Invernali Milano Cortina 2026.
Questo comunicato stampa include contenuti multimediali. Visualizzare l’intero comunicato qui: https://www.businesswire.com/news/home/20260202845236/it/
Servizi dedicati agli atleti sul territorio di Milano Cortina
Per la prima volta nella storia dei Giochi Olimpici e Paralimpici, la Champions Clubhouse, situata sia nel Villaggio Olimpico di Milano che nel Villaggio Paralimpico di Cortina, offrirà esperienze e servizi personalizzati per celebrare e sostenere gli atleti mentre puntano a dare il massimo – così come fanno i marchi P&G ogni giorno. Tra le attività:
Head & Shoulders Scalp & Hair Studio: Trattamenti premium per cute e capelli, con analisi personalizzata, lavaggio, massaggi e styling, per aiutare gli atleti a sentirsi sicuri prima di scendere in pista sotto i riflettori.
Gillette Barber Station: Servizi personalizzati dedicati alla rasatura e alla cura della barba con GilletteLabs e King C. Gillette per un look sempre curato e pronto alla performance.
Gillette Venus Après Shave: Un’accogliente area relax ispirata a uno chalet di montagna, in cui vi saranno omaggi di prodotto e un bar che offrirà cioccolata calda.
Festeggiamenti per l'Anno Nuovo cinese: Rasature di precisione Gillette, servizi di shampoo e styling offerti da Pantene® e Head & Shoulders, insieme a usanze tradizionali cinesi e regali commemorativi.
Champions Challenge: Sfide di gaming ad alta intensità ed energia, duelli tra influencer e challenge interattive per gli atleti, con la partecipazione dei marchi P&G.
Da MiCo a SoCal, conto alla rovescia per LA2028: Un momento per celebrare la conclusione dei Giochi Olimpici Invernali Milano Cortina 2026 e alimentare l’entusiasmo verso LA28 con giochi ispirati agli sport estivi e attività con premi.
Per ogni atleta in gara ai Giochi Olimpici e Paralimpici Invernali P&G offre inoltre un Kit di Benvenuto esclusivo, contenente prodotti P&G di punta pensati per favorire comfort, sicurezza e benessere durante i Giochi. Nel kit di benvenuto, gli atleti riceveranno prodotti premium per migliorare la loro esperienza, tra cui:
Il lussuoso SK-II Heritage PITERA™ Essence Kit
First Aid Beauty Ultra Repair Cream
Native® Deodorante “Italian Vanilla Gelato”, una nuova profumazione
Head & Shoulders shampoo Classic Clean
Oral-B, dentifricio e filo interdentale
Dash e Lenor, detersivo per bucato e perle profumate
Insieme al Kit di Benvenuto, i marchi P&G forniranno prodotti e servizi gratuiti per soddisfare le esigenze quotidiane degli atleti e del personale che risiedono nei Villaggi Olimpici e Paralimpici, tra cui:
Servizio di lavanderia, fornito da Dash e Lenor: Tutti gli atleti residenti nei Villaggi Olimpici e Paralimpici dei Giochi Olimpici e Paralimpici Invernali di Milano Cortina 2026 avranno occasione di provare l'esperienza dello straordinario potere pulente di Dash e Lenor, i Prodotti ufficiali per il bucato di Milano Cortina 2026, quando lavano i propri indumenti e uniformi nelle lavanderie a loro disposizione.
“Per me, la costanza è sinonimo di fiducia”, ha dichiarato Mikaela Shiffrin, Sciatrice Alpina, USA , tre volte campionessa olimpica. “Quando la mia giornata è scandita dagli stessi prodotti essenziali P&G che uso e sui quali conto ogni giorno, si crea una continuità, anche in un contesto intenso e imprevedibile come quello dei Giochi Olimpici. Questo mi permette di avere meno distrazioni, più lucidità e lo spazio per concentrarmi a dare il meglio sugli sci”.
I marchi P&G ispirati dai migliori atleti al mondo
Più di 25 marchi P&G in tutto il mondo lanceranno campagne ispirate ai Giochi Olimpici e Paralimpici online e nei punti vendita, assieme a collaborazioni mirate con grandi atleti, per mettere in evidenza prodotti superiori che danno il meglio ogni giorno – proprio come gli atleti olimpici e paralimpici. Tra gli atleti partner:
La stella del pattinaggio artistico Alysa Liu, USA, in collaborazione con Venus
Gli aspiranti campioni olimpici, nonché fratelli Jack Hughes , Hockey, USA e Quinn Hughes, Hockey, USA, in collaborazione con Bounty®
La campionessa nove volte medaglia d'oro alle Paraolimpiadi Oksana Masters, Sci di fondo paralimpico, USA, in collaborazione con diversi marchi P&G
La campionessa medaglia d'argento olimpica Francesca Lollobrigida, Pattinaggio di velocità, Italia, in collaborazione con Head & Shoulders, Dash e Ambipur®
La campionessa due volte medaglia d'oro Anna Gasser, Snowboard, Austria, in collaborazione con marchi P&G, tra cui Pantene, Oral-B e Venus
Il campione paralimpico medaglia d’argento Giuseppe Romele, Sci di fondo paralimpico, Italia, in collaborazione con marchi P&G, tra cui Head & Shoulders, Swiffer e Oral-B
L'aspirante campione paralimpico Audrey Pascual, Sci alpino paralimpico, Spagna, in collaborazione con marchi P&G, tra cui Zzzquil®, Oral-B e Ariel®
“Per Milano Cortina 2026, i nostri brand continuano a trarre ispirazione dalla passione e dall'eccellenza dei migliori atleti del mondo”, ha commentato Marc Pritchard, Chief Brand Officer di P&G. “Così come gli atleti lavorano instancabilmente per offrire una performance superiore quando conta di più, i nostri prodotti per la casa e la cura della persona dalle prestazioni superiori aiutano atleti, fan e famiglie a restare concentrati nel dare il massimo – sul palcoscenico olimpico o paralimpico e nella vita di tutti i giorni”.
Promuovere l'accessibilità e l'inclusione nello sport paralimpico in Italia
In qualità di partner di lunga data del Movimento Paralimpico, P&G e i suoi marchi sono orgogliosi di promuovere e facilitare l’avvicinamento allo sport e l'inclusione quotidiana delle persone con disabilità nel Paese ospitante i Giochi.
Facilitare l’avvicinamento agli sport paralimpici: P&G Italia sta contribuendo con iniziative concrete volte a promuovere e facilitare l'accesso allo sport per i giovani con disabilità, incoraggiando uno stile di vita sano, promuovendo l'inclusione e la socializzazione. E, in definitiva, contribuire all'avanzamento del movimento Paralimpico nel Paese. Tra queste iniziative, la creazione di strumenti per indirizzare persone con disabilità verso le organizzazioni sportive, il sostegno ad eventi nelle scuole per la promozione dello spirito paralimpico e di educazione civica, la donazione di ausili per la pratica di alcune discipline sportive o di corsi sportivi gratuiti e altre ancora.
Investire nell'istruzione e nell'inclusione dei giovani: In collaborazione con Fondazione Milano Cortina 2026 e l’IPC, P&G sostiene l’educazione delle nuove generazioni attraverso iniziative di educazione e sensibilizzazione nelle scuole come il programma Campioni Ogni Giorno e il toolkit I’mPOSSIBLE, che aiutando i giovani con disabilità non solo a sentirsi inclusi ma anche ad accedere a esperienze sportive di qualità nelle scuole.
Informazioni sul Programma P&G dei Giochi Olimpici e Paralimpici
P&G è partner mondiale del Comitato Olimpico Internazionale (IOC) dal 2010 e, dal 2020, detiene i diritti globali con il Comitato Paralimpico Internazionale (IPC) fino ai Giochi LA28. P&G e i suoi marchi hanno collaborato con oltre 500 atleti in 37 discipline sportive e 17 Paesi, celebrando il loro impegno a dare il massimo, proprio come i marchi P&G si impegnano a offrire prestazioni superiori alle persone che contano su di loro ogni giorno.
Informazioni su Procter & Gamble
P&G serve i consumatori di tutto il mondo con uno dei portafogli più solidi di marchi leader, affidabili e di qualità, tra cui Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, , Pantene, SK-II, Tide, Vicks, e Whisper. La comunità P&G comprende attività in circa 70 Paesi nel mondo. Visita https://www.pg.com per le ultime notizie e informazioni su P&G e i suoi marchi. Per altre notizie su P&G, visitare https://www.pg.com/news.
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Vedi la versione originale su businesswire.com: https://www.businesswire.com/news/home/20260202845236/it/
Emanuela Capitanio Cell. 347.4319334 - emanuela.capitanio@safecommunications.it
Alessandra Perrucchini Cell. 340.4212323 - alessandra.perrucchini@safecommunications.it
Original: I marchi P&G sosterranno un numero record di atleti con prodotti e servizi per la cura della casa e della persona ai Giochi Olimpici e Paralimpici Invernali di Milano Cortina 2026
US Market News
4月前
Les marques P&G soutiendront plus d'athlètes des Jeux olympiques et paralympiques d'hiver que jamais auparavant avec des produits et services de soins personnels et d'entretien haut de gamme aux Jeux olympiques et paralympiques d'hiver Milano...February 2, 2026 11:30 AM
Business Wire
P&G dévoile le « Champions Clubhouse », une expérience d’athlète unique en son genre au cœur des plus grands villages olympiques et paralympiques, offrant des services et des produits de marques telles que Gillette®, Head & Shoulders®, Tampax® et Gillette Venus®
Chaque athlète en compétition recevra un kit de bienvenue P&G avec des produits haute performance, notamment First Aid Beauty®, Oral-B® et SK-II® pour s'assurer que les athlètes se sentent au mieux de leur forme
Vingt-cinq marques P&G, dont Bounty®, Dash®, Lenor®, Puffs® et Swiffer®, sont présentées aux fans grâce à des partenariats d'athlètes et à des campagnes inspirées des Jeux olympiques et paralympiques
Ce communiqué de presse contient des éléments multimédias. Voir le communiqué complet ici : https://www.businesswire.com/news/home/20260202823621/fr/
Les marques P&G soutiendront plus d'athlètes des Jeux olympiques et paralympiques d'hiver que jamais auparavant avec des produits et services de soins personnels et d'entretien haut de gamme aux Jeux olympiques et paralympiques d'hiver Milano Cortina 2026
Procter & Gamble (NYSE : PG), partenaire olympique et paralympique mondial, ouvre aujourd’hui les portes du « Champions Clubhouse » dans le village olympique de Milan, offrant une gamme variée d’expériences et de services éphémères organisés par les marques P&G, visant à soutenir environ 3 500 athlètes d’hiver avec des produits performants tout au long des Jeux olympiques et paralympiques d’hiver Milano Cortina 2026.
Au service des athlètes sur le terrain à Milano Cortina
Pour la première fois dans l’histoire des Jeux olympiques et paralympiques, le Champions Clubhouse, situé à la fois dans le village olympique de Milan et dans le village paralympique de Cortina, proposera des expériences et des services sur mesure pour célébrer les athlètes qui s’efforcent de donner le meilleur d’eux-mêmes, comme le font chaque jour les marques P&G. Les activités comprennent :
Head & Shoulders Scalp & Hair Studio : soins de qualité supérieure pour les cheveux et le cuir chevelu grâce à une analyse, un lavage, un massage et un coiffage personnalisés pour aider les athlètes à se sentir en confiance avant d'être sous les projecteurs.
Gillette Barber Shop : rasage personnalisé et soin de la barbe de GilletteLabs et King C. Gillette pour aider les athlètes à rester au top et prêts pour la performance.
Tampax BraidBar : services de tressage stimulant la confiance, échantillonnage de produits et DJ en direct pour créer une expérience de pré-compétition énergisante.
Gillette Venus Après Shave : destination douillette inspirée d'un chalet de ski offrant des produits en cadeau et un bar à chocolat chaud.
Chinese New Year Celebration : rasage de précision Gillette, lavage et coiffure Pantene® et Head & Shoulders, coutumes traditionnelles chinoises et cadeaux commémoratifs.
Champions Challenge : jeux à haute intensité, batailles d'influenceurs et défis interactifs pour les athlètes mettant en vedette les marques P&G.
MiCo to SoCal : compte à rebours pour LA2028 : célébrer la fin des Jeux olympiques d'hiver Milano Cortina 2026 et créer l'enthousiasme pour les Jeux LA2028 avec des jeux et des cadeaux inspirés des sports d'été.
Pour chaque athlète participant aux Jeux olympiques et paralympiques d'hiver, P&G fournit également un kit de bienvenue exclusif avec les produits P&G les plus performants pour apporter confort, confiance et soins durant les Jeux. Les athlètes profiteront de produits haut de gamme pour optimiser leur expérience, notamment :
Un coffret de soins SK-II Heritage PITERA™
Une crème réparatrice First Aid Beauty
Le tout nouveau déodorant Native® Italian Vanilla Gelato
Un shampoing Head & Shoulders Classic Clean
Un dentifrice et du fil dentaire Oral-B
De la lessive Dash et perles de parfum Lenor
En plus du kit de bienvenue, les marques P&G fourniront des produits et services gratuits pour répondre aux demandes quotidiennes des athlètes et du personnel séjournant dans les villages olympiques et paralympiques, notamment :
des services de blanchisserie fournis par Dash et Lenor : tous les athlètes des villages olympiques et paralympiques des Jeux d'hiver Milano Cortina 2026 feront l'expérience de performances de nettoyage exceptionnelles lorsqu'ils laveront leurs vêtements et leurs équipements dans les salles de lavage, en utilisant les produits gratuits de Dash et Lenor, les produits de blanchisserie officiels Milano Cortina 2026.
Pampers Little Champions Kit : développé en consultation avec les parents d'athlètes, le Comité international olympique (CIO), le Comité international paralympique (CIP) et le Comité d'organisation de Milano Cortina, Pampers® fournira aux athlètes qui se rendent aux Jeux avec leurs enfants un kit comprenant des couches, des lingettes et d'autres cadeaux, pour soutenir leurs petits champions.
Protections menstruelles : Always® et Tampax fourniront des produits de protection menstruelle dans les toilettes des villages olympiques et paralympiques.
« La continuité est synonyme de confiance pour moi », déclare Mikaela Shiffrin, ski alpin, États-Unis, triple médaillée olympique. « Lorsque ma journée est marquée par les mêmes éléments essentiels de P&G que j’utilise au quotidien, cela crée une continuité, même dans un environnement intense et imprévisible comme les Jeux olympiques. Cela m’aide à avoir moins de distractions, plus de clarté et l’espace nécessaire pour me concentrer au mieux sur ma performance. »
Les marques P&G s’inspirent des meilleurs athlètes du monde
Plus de 25 marques P&G à travers le monde lanceront également des campagnes inspirées des Jeux olympiques et paralympiques en ligne et en magasin, ainsi que des partenariats avec des athlètes de premier plan, mettant en évidence les produits de qualité supérieure qui donnent le meilleur d’eux-mêmes chaque jour, tout comme les olympiens et les paralympiens. Voici certains de nos athlètes partenaires :
La star du patinage artistique Alysa Liu, États-Unis, en partenariat avec Venus
Les espoirs olympiques et les frères Jack Hughes, hockey, États-Unis, et Quinn Hughes, hockey, États-Unis, en partenariat avec Bounty®
L’athlète neuf fois médaillée d'or paralympique Oksana Masters, paraski nordique, États-Unis, en partenariat avec plusieurs marques P&G
La médaillée olympique d'argent Francesca Lollobrigida, patinage de vitesse, Italie, en partenariat avec Head & Shoulders, Dash et Ambipur®
La double médaillée d'or Anna Gasser, snowboard, Autrice, en partenariat avec les marques P&G Pantene, Oral-B et Venus
Le paralympien Giuseppe Romele, paraski nordique, Italie, en partenariat avec les marques P&G Head & Shoulders, Swiffer et Oral-B
L'espoir paralympique Audrey Pascual, paraski alpin, Espagne, en partenariat avec les marques P&G Zzzquil®, Oral-B et Ariel®
« Pour Milano Cortina 2026, nos marques continuent d’être inspirées par le dévouement et l’excellence des meilleurs athlètes du monde », déclare Marc Pritchard, directeur mondial des marques P&G. « À l'instar des athlètes qui travaillent sans relâche pour offrir des performances exceptionnelles lorsque cela compte le plus, nos produits ménagers et de soins personnels les plus performants aident les athlètes, les fans et les foyers à donner le meilleur d'eux-mêmes, sur la scène olympique ou paralympique comme dans la vie quotidienne. »
Soutenir l'accès et l'inclusion aux sports paralympiques dans toute l'Italie
En tant que partenaire de longue date du Mouvement paralympique, P&G et ses marques sont fières de soutenir l'accès au sport et l'inclusion quotidienne dans le pays hôte des Jeux.
Promouvoir l'accès au para-sport : grâce à des initiatives concrètes visant à promouvoir et faciliter l'accès au sport pour les jeunes handicapés, P&G Italie contribue à encourager un mode de vie sain et à promouvoir l'inclusion et la socialisation. Parmi ces initiatives figurent la création d'outils pour guider les personnes handicapées vers les organisations sportives, le soutien à des événements scolaires qui promeuvent l'esprit paralympique et l'éducation civique, le don d'équipement, des cours de sport gratuits et bien plus encore.
Investir dans l’éducation et l’inclusion des jeunes : grâce à la collaboration entre P&G et la Fondazione Milano Cortina, dans le cadre du programme éducatif Gen26, I'mPOSSIBLE est désormais déployé dans les écoles italiennes. La boîte à outils éducative mondiale développée par le Comité international paralympique (CIP) fournit aux enseignants des outils informatifs et pratiques pour sensibiliser au mouvement paralympique et rendre l'éducation physique plus accessible et inclusive.
À propos du programme des Jeux olympiques et paralympiques de P&G
P&G est partenaire mondial du Comité International Olympique (CIO) depuis 2010 et, depuis 2020, détient des droits mondiaux avec le Comité international paralympique (CIP) jusqu'aux Jeux LA2028. P&G et ses marques se sont associées à plus de 500 athlètes dans 37 sports et 17 pays, célébrant leur engagement à donner le meilleur d'eux-mêmes, tout comme les marques P&G s'engagent à offrir des performances supérieures aux personnes qui comptent sur elles chaque jour.
À propos de Procter & Gamble
P&G est au service des consommateurs du monde entier grâce à l'un des portefeuilles les plus établis de marques de confiance et de qualité, dont Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks et Whisper. La communauté P&G assure des opérations dans environ 70 pays à travers le monde. Visitez https://www.pg.com pour suivre toute l'actualité de P&G et de ses marques. Pour de plus amples renseignements à propos de P&G, rendez-vous sur https://www.pg.com/news.
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Consultez la version source sur businesswire.com : https://www.businesswire.com/news/home/20260202823621/fr/
P&G : Jeannie Tharrington (tharrington.jm@pg.com)
MMK+ : Elisabeth McClure (Elisabeth.Mcclure@omc.com)
Original: Les marques P&G soutiendront plus d'athlètes des Jeux olympiques et paralympiques d'hiver que jamais auparavant avec des produits et services de soins personnels et d'entretien haut de gamme aux Jeux olympiques et paralympiques d'hiver Milano...
US Market News
4月前
P&G brands to serve more Olympic and Paralympic Winter Games athletes than ever before with top-performing household and personal care products and services at Olympic and Paralympic Winter Games Milano Cortina 2026February 2, 2026 11:30 AM
Business Wire
P&G unveils the “Champions Clubhouse,” a first-of-its-kind athlete experience in the heart of the largest Olympic and Paralympic Villages at the Olympic and Paralympic Winter Games Milano Cortina 2026, offering athletes signature services and products from brands such as Gillette®, Head & Shoulders®, Tampax® and Gillette Venus®
Every competing athlete will receive a P&G Welcome Kit featuring top-performing products, including First Aid Beauty®, Oral-B® and SK-II® to ensure athletes look and feel their best as they compete on the world stage
Twenty-five P&G brands, including Bounty®, Dash®, Lenor®, Puffs® and Swiffer®, connect with fans through athlete partnerships and Olympic and Paralympic Games-inspired campaigns
Procter & Gamble (NYSE: PG), a Worldwide Olympic and Paralympic Partner, today opened the doors to the “Champions Clubhouse” in the Milano Olympic Village offering a diverse range of athlete pop-up experiences and services curated by P&G brands, as part of the company’s plans to serve approximately 3,500 winter athletes with top-performing products throughout the duration of the Olympic and Paralympic Winter Games Milano Cortina 2026.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260202542748/en/The P&G Athlete Welcome Kit featuring SK-II Heritage PITERA Essence Kit, First Aid Beauty Ultra Repair Cream, Native Italian Vanilla Gelato deodorant, Head & Shoulders Classic Clean shampoo, Oral-B toothpaste and dental floss, Dash and Lenor laundry detergent and scent beads.
Serving Athletes on the Ground in Milano Cortina
For the first time in Olympic and Paralympic Games history, the Champions Clubhouse, located in both the Milano Olympic Village and Cortina Paralympic Village, will offer bespoke experiences and services to champion and celebrate athletes as they strive to perform at their best – just as P&G brands do every day. Activities include:
Head & Shoulders Scalp & Hair Studio: Premium hair and scalp care through personalized analysis, washing, massage and styling to help athletes feel confident before stepping into the spotlight.
Gillette Barber Shop: Personalized shaving and beard-care from GilletteLabs and King C. Gillette to help athletes look sharp and performance-ready.
Tampax BraidBar: Confidence-boosting braiding services, product sampling and a live DJ to create an energizing pre-competition experience.
Gillette Venus Après Shave: A cozy, ski lodge-inspired retreat offering product giveaways and a winter beverage bar.
Chinese New Year Celebration: Gillette precision shaves, Pantene® and Head & Shoulders hair wash and style, and traditional Chinese customs and commemorative gifts.
Champions Challenge: High-energy gaming matchups, influencer battles and interactive challenges for athletes featuring P&G brands.
MiCo to SoCal: Countdown to the LA28 Games: Celebrate the conclusion of the Olympic Winter Games Milano Cortina 2026 and build excitement for LA28 with summer sport-inspired games and giveaways.
For every competing athlete at the Olympic and Paralympic Winter Games P&G is also providing an exclusive Welcome Kit stocked with top-performing P&G products to support their comfort, confidence and care at the Olympic and Paralympic Games. Athletes will enjoy premium products to enhance their experience, including:
Luxurious SK-II Heritage PITERA™ Essence Kit
First Aid Beauty Ultra Repair Cream
Native® Italian Vanilla Gelato deodorant, a debut scent
Head & Shoulders Classic Clean shampoo
Oral-B toothpaste and dental floss
Dash and Lenor laundry detergent and scent beads
Alongside the Welcome Kit, P&G brands will provide complimentary products and services to meet the everyday demands of athletes and staff staying in the Olympic and Paralympic Villages, including:
Laundry Services supplied by Dash and Lenor: All athletes in the Olympic and Paralympic Villages of the Olympic and Paralympic Winter Games Milano Cortina 2026 will experience outstanding cleaning performance when they wash their clothes and uniforms in the laundry rooms, using complimentary products from Dash and Lenor, the Official Laundry Products of Milano Cortina 2026.
Pampers Little Champions Kit: Developed in consultation with athlete parents, the International Olympic Committee (IOC), International Paralympic Committee (IPC) and Milano Cortina Organizing Committee, Pampers® will provide athletes who are traveling to the Olympic and Paralympic Games with their small children with a kit including premium diapers, wipes and other gifts, to support their little champions.
Period Protection: Always® and Tampax will provide period protection products in the restrooms throughout the Olympic and Paralympic Villages.
“Consistency is confidence for me,” said Mikaela Shiffrin, Alpine Skiing, USA, three-time Olympic medalist. “When my day is anchored by the same P&G essentials that I use and trust every day, it creates continuity, even in an intense, unpredictable environment like the Olympic Games. This helps me have fewer distractions, more clarity and the space to focus on skiing my best.”
P&G Brands Take Inspiration from the World’s Top Athletes
More than 25 P&G brands across the globe will also launch Olympic and Paralympic Games-inspired campaigns online and in-store, alongside tailored partnerships with leading athletes, highlighting the superior products that give their best every day – just like Olympians and Paralympians. Some athlete partners include:
Figure Skating star Alysa Liu, USA, partnering with Venus
Olympic hopefuls and brothers Jack Hughes, Hockey, USA and Quinn Hughes, Hockey, USA, partnering with Bounty®
Nine-time Paralympic Gold Medalist Oksana Masters, Para cross-country skiing, USA, partnering with several P&G brands
Silver Olympic Medalist Francesca Lollobrigida, Speedskating, Italy, partnering with Head & Shoulders, Dash and Ambipur®
Two-time Gold Medalist Anna Gasser, Snowboarding, Austria, partnering with P&G brands including Pantene, Oral-B and Venus
Paralympian Giuseppe Romele, Para cross-country skiing, Italy, partnering with P&G brands including Head & Shoulders, Swiffer and Oral-B
Paralympic hopeful Audrey Pascual, Para alpine skiing, Spain, partnering with P&G brands including Zzzquil®, Oral-B and Ariel®
“For Milano Cortina 2026, our brands continue to be inspired by the dedication and excellence of the best athletes in the world,” commented P&G Chief Brand Officer Marc Pritchard. “Just as athletes work tirelessly to deliver a superior performance when it matters most, our best performing household and personal care products help athletes, fans and households stay focused on achieving their best – on the Olympic or Paralympic stage and in everyday life.”
Advancing Access and Inclusion to Para Sport Across Italy
As a longstanding partner of the Paralympic Movement, P&G and its brands are proud to be advancing access to sport and everyday inclusion in the host country of the Olympic and Paralympic Games.
Promoting Access to Para Sport: P&G Italy is contributing through concrete initiatives aimed at promoting and facilitating access to sport for young people with disabilities, encouraging a healthy lifestyle, and fostering inclusion and socialization. Among these initiatives are the creation of tools to guide people with disabilities towards sports organizations, support for school events that promote the Paralympic spirit and civic education, the donation of equipment, free sports courses, and many others.
Investing in Education and Youth Inclusion: Thanks to the collaboration between P&G and the Fondazione Milano Cortina, as part of the education program Gen26, I'mPOSSIBLE is now reaching Italian schools. The global educational toolkit developed by the International Paralympic Committee (IPC) provides teachers with informative and practical tools to raise awareness of the Paralympic movement and make physical education more accessible and inclusive.
About P&G’s Olympic & Paralympic Games Program
P&G has been a Worldwide Partner of the International Olympic Committee (IOC) since 2010 and, since 2020, holds global rights with the International Paralympic Committee (IPC) through the LA28 Games. P&G and its brands have partnered with more than 500 athletes across 37 sports and 17 countries, celebrating their commitment to be the best they can be, just as P&G brands commit to delivering superior performance for people who count on them every day.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit https://www.pg.com/news.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260202542748/en/
P&G: Jeannie Tharrington (tharrington.jm@pg.com)
MMK+: Elisabeth McClure (Elisabeth.Mcclure@omc.com)
Original: P&G brands to serve more Olympic and Paralympic Winter Games athletes than ever before with top-performing household and personal care products and services at Olympic and Paralympic Winter Games Milano Cortina 2026
US Market News
4月前
P&G-Marken werden mehr Athlet:innen der Olympischen und Paralympischen Winterspiele als je zuvor mit erstklassigen Haushalts- und Körperpflegeprodukten und -dienstleistungen bei den Olympischen und Paralympischen Winterspielen Mailand Cortina 2026…February 2, 2026 11:30 AM
Business Wire
P&G präsentiert das „Champions Clubhouse“, ein einzigartiges Erlebnis für Athlet:innen im Herzen der größten olympischen und paralympischen Dörfer, das Athlet:innen exklusive Dienstleistungen und Produkte von Marken wie Gillette, Head & Shoulders, Tampax und Gillette Venus bietet.
Jede:r teilnehmende Athlet:in erhält ein P&G-Willkommenspaket mit leistungsstarken Produkten, darunter First Aid Beauty, Oral-B und SK-II, damit die Athlet:innen auf der Weltbühne ihr Bestes geben können.
Fünfundzwanzig P&G-Marken, darunter Lenor und Swiffer, verbinden sich mit den Fans durch Partnerschaften mit Athlet:innen und Kampagnen, die von den Olympischen und Paralympischen Spielen inspiriert sind.
Diese Pressemitteilung enthält multimediale Inhalte. Die vollständige Mitteilung hier ansehen: https://www.businesswire.com/news/home/20260202570245/de/
P&G-Marken werden mehr Athlet:innen der Olympischen und Paralympischen Winterspiele als je zuvor mit erstklassigen Haushalts- und Körperpflegeprodukten und -dienstleistungen bei den Olympischen und Paralympischen Winterspielen Mailand Cortina 2026 unterstützen
Procter & Gamble (P&G), weltweiter Partner der Olympischen und Paralympischen Spiele, hat heute im Olympischen Dorf in Mailand das „Champions Clubhouse” eröffnet, das eine Vielzahl von Pop-up-Erlebnissen und Dienstleistungen für Athlet:innen bietet, die von P&G-Marken angeboten werden. Dies ist Teil der Pläne des Unternehmens, während der gesamten Dauer der Olympischen und Paralympischen Winterspiele Mailand Cortina 2026 rund 3.500 Wintersportler:innen mit leistungsstarken Produkten zu versorgen.
Unterstützung der Athleten:innen vor Ort in Mailand Cortina
Zum ersten Mal in der Geschichte der Olympischen und Paralympischen Spiele wird das Champions Clubhouse, das sich sowohl im Olympischen Dorf in Mailand als auch im Paralympischen Dorf in Cortina befindet, maßgeschneiderte Erlebnisse und Dienstleistungen anbieten, um die Athlet:innen zu feiern und sie auf ihrem Weg zu Höchstleistungen zu unterstützen – genau wie es die Marken von P&G jeden Tag tun. Zu den Services gehören:
Head & Shoulders Scalp & Hair Studio: Premium-Haar- und Kopfhautpflege durch personalisierte Analysen, Haar-Wäsche, Massage und Styling
Gillette Barber Shop: Personalisierte Rasur und Bartpflege von GilletteLabs und King C. Gillette.
Tampax BraidBar: Flechtfrisuren, Produktproben und ein Live-DJ
Gillette Venus Après Shave: Ein gemütlicher, von einer Skihütte inspirierter Rückzugsort mit Produktgeschenken und einer Heißen Schokolade-Bar.
Chinesisches Neujahrsfest: Präzisionsrasuren von Gillette, Haarwäsche und Styling mit Pantene Pro-V und Head & Shoulders sowie traditionelle chinesische Bräuche und Erinnerungsgeschenke.
Champions Challenge: Hochkarätige Gaming-Wettkämpfe, Influencer-Battles und interaktive Challenges für Athlet:innen mit P&G-Marken.
MiCo to SoCal: Countdown bis LA2028: Zum Abschluss der Olympischen Winterspiele Mailand Cortina 2026 steigert P&G die Vorfreude auf LA28 mit sommerlichen Sportspielen und Werbegeschenken.
Für jede:n teilnehmende:n Athlet:in bei den Olympischen und Paralympischen Winterspielen stellt P&G außerdem ein exklusives Willkommenspaket mit P&G-Produkten bereit, um ihnen Wohlbefinden und Selbstvertrauen während der Spiele zu bieten. Die Athlet:innen werden mit folgenden Premium-Produkten ausgestattet:
SK-II Heritage PITERA™ Essence Kit
First Aid Beauty Ultra Repair Cream
Native Italian Vanilla Gelato Deodorant, ein neuer Duft
Head & Shoulders Classic Clean Shampoo
Oral-B Zahnpasta und Zahnseide
Lenor Waschmittel und Duftperlen
Neben dem Willkommenspaket stellen die Marken von P&G kostenlose Produkte und Dienstleistungen zur Verfügung, um den täglichen Bedürfnissen der Athlet:innen und Mitarbeitenden im Olympischen und Paralympischen Dorf gerecht zu werden, darunter:
Wäscheservice von Lenor: Athlet:innen stehen in den Wäscheräumen im Olympischen und Paralympischen Dorf kostenlose Produkte von Lenor, den offiziellen Waschmitteln von Mailand Cortina 2026, zu Verfügung.
Pampers Little Champions Kit: In Absprache mit Sportlereltern, dem Internationalen Olympischen Komitee (IOC), dem Internationalen Paralympischen Komitee (IPC) und dem Organisationskomitee von Mailand Cortina entwickelt, stellt Pampers Sportler:innen, die mit ihren kleinen Kindern zu den Spielen reisen, ein Paket mit Premium-Windeln, Feuchttüchern und anderen Geschenken zur Verfügung, um ihre kleinen Champions zu unterstützen.
Menstruationsschutz: Always und Tampax stellen Menstruationsprodukte in den Toiletten des Olympischen und Paralympischen Dorfes bereit.
„Beständigkeit bedeutet für mich Vertrauen“, sagte Mikaela Shiffrin, Skirennläuferin, USA, dreifache Olympiamedaillengewinnerin. „Wenn mein Tag von den gleichen P&G-Produkten geprägt ist, die ich jeden Tag benutze und denen ich vertraue, schafft das Kontinuität, selbst in einer intensiven, unvorhersehbaren Umgebung wie den Olympischen Spielen. Das hilft mir, mich weniger ablenken zu lassen, klarer zu denken und mich ganz auf mein Skifahren zu konzentrieren.“
P&G-Marken lassen sich von den weltbesten Athlet:innen inspirieren
Mehr als 25 P&G-Marken weltweit werden die Olympischen und Paralympischen Spielen außerdem online und im Handel mit Kampagnen begleiten. Dazu kommen maßgeschneiderte Partnerschaften mit führenden Athlet:innen, um die Premium-Produkte hervorzuheben, die jeden Tag ihr Bestes geben – genau wie die Olympioniken und Paralympioniken. Zu den Sportlerpartner:innen gehören unter anderem:
Eiskunstlaufstar Alysa Liu, aus den USA, Partnerin von Gillette Venus
Die Olympiahoffnungen und Brüder Jack Hughes, Eishockey, USA, und Quinn Hughes, Eishockey, USA, Partner von Bounty®
Die neunfache Paralympics-Goldmedaillengewinnerin Oksana Masters, (Para-Langlauf, USA), Partnerin mehrerer P&G-Marken
Olympia-Silbermedaillengewinnerin Francesca Lollobrigida, Eisschnelllauf, Italien, in Partnerschaft mit Head & Shoulders, Dash und Ambipur
Zweifache Goldmedaillengewinnerin Anna Gasser, Snowboarden, Österreich, in Partnerschaft mit P&G-Marken wie Pantene, Oral-B und Venus
Paralympionike Giuseppe Romele, Para-Langlauf, Italien, in Partnerschaft mit P&G-Marken wie Head & Shoulders, Swiffer und Oral-B
Paralympics-Hoffnungsträgerin Audrey Pascual, Para-Ski alpin, Spanien, in Partnerschaft mit P&G-Marken wie Zzzquil, Oral-B und Ariel
„Für Milano Cortina 2026 lassen sich unsere Marken weiterhin von der Hingabe und Exzellenz der besten Athlet:innen der Welt inspirieren“, Marc Pritchard, Chief Brand Officer von P&G. „So wie Sportler:innen unermüdlich daran arbeiten, in den entscheidenden Momenten Höchstleistungen zu erbringen, untsertützen unsere leistungsstarken Haushalts- und Körperpflegeprodukte Sportler:innen, Fans und Haushalten dabei, sich darauf zu konzentrieren, ihre Best-Leistungen abzurufen – auf der olympischen oder paralympischen Bühne und im Alltag.“
Zugang und Inklusion im Behindertensport in ganz Italien fördern
Als langjähriger Partner der Paralympischen Bewegung sind P&G und seine Marken stolz darauf, den Zugang zum Sport und die tägliche Inklusion im Gastgeberland der Spiele zu fördern.
Förderung des Zugangs zum Behindertensport: P&G Italien leistet einen Beitrag durch konkrete Initiativen, die darauf abzielen, jungen Menschen mit Behinderungen den Zugang zum Sport zu erleichtern, einen gesunden Lebensstil zu fördern und Inklusion und Sozialisierung zu unterstützen. Zu diesen Initiativen gehören die Schaffung von Instrumenten, die Menschen mit Behinderungen zu Sportorganisationen führen, die Unterstützung von Schulveranstaltungen, die den paralympischen Geist und die politische Bildung fördern, die Spende von Ausrüstung, kostenlose Sportkurse und vieles mehr.
Investitionen in Bildung und die Integration von Jugendlichen: Dank der Zusammenarbeit zwischen P&G und der Fondazione Milano Cortina im Rahmen des Bildungsprogramms Gen26 erreicht I'mPOSSIBLE nun auch italienische Schulen. Das vom Internationalen Paralympischen Komitee (IPC) entwickelte globale Bildungs-Toolkit bietet Lehrkräften informative und praktische Hilfsmittel, um das Bewusstsein für die paralympische Bewegung zu schärfen und den Sportunterricht zugänglicher und integrativer zu gestalten.
Über das Programm von P&G für die Olympischen und Paralympischen Spiele
P&G ist seit 2010 weltweiter Partner des Internationalen Olympischen Komitees (IOC) und hält seit 2020 über die LA28 Games die weltweiten Rechte des Internationalen Paralympischen Komitees (IPC). P&G und seine Marken arbeiten mit mehr als 500 Athleten aus 37 Sportarten und 17 Ländern zusammen und würdigen ihr Engagement und Streben nach Höchstleistung, genauso wie die Marken von P&G sich dafür einsetzen, Menschen, die sich täglich auf sie verlassen, mit hervorragender Leistung im Alltag zu unterstützen.
Über Procter & Gamble
Procter & Gamble (P&G) bietet Verbrauchern auf der ganzen Welt eines der stärksten Portfolios mit qualitativ hochwertigen und führenden Marken wie Always®, Ambi Pur®, Ariel®, Bounty®, Braun®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head&Shoulders®, Lenor®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Whisper® und Wick®. P&G ist weltweit in 70 Ländern tätig. Weitere Informationen über P&G und seine Marken finden Sie unter http://www.de.pg.com.
Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.
Originalversion auf businesswire.com ansehen: https://www.businesswire.com/news/home/20260202570245/de/
P&G, Sulzbacher Straße 40, 65824 Schwalbach/Ts.
Theresa Geulen, Corporate Communications
E-Mail: geulen.t@pg.com
Original: P&G-Marken werden mehr Athlet:innen der Olympischen und Paralympischen Winterspiele als je zuvor mit erstklassigen Haushalts- und Körperpflegeprodukten und -dienstleistungen bei den Olympischen und Paralympischen Winterspielen Mailand Cortina 2026…
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