Partnership builds on Southwest's support of
up-and-coming creatives
DALLAS, Feb. 19,
2024 /PRNewswire/ -- Southwest Airlines
Co. (NYSE: LUV) returns as the Official Airline of Luck
Reunion, an exclusive music festival held at Willie Nelson's
"Luck, TX," ranch outside Austin,
Texas. Through this partnership,
Southwest® is hosting the fifth installment of the
signature On The Rise to Luck program, dedicated to supporting
up-and-coming artists; offering music fans the opportunity to
attend the unique event through a sweepstakes; and engaging with
festival attendees by offering surprises and
giveaways.
Luck Reunion is a one-day music festival for creating and
celebrating the evolution of American and roots music. This year's
event takes place on March 14. The
continued Southwest Airlines® and Luck partnership marks
both brands' commitment to the music community and elevating
Artists On The Rise.
"We build connections with our Customers through their
passions—like music—and our Luck Reunion partnership provides the
perfect opportunity to offer a unique experience they're sure to
remember," said Brandy King,
Managing Director Communications at Southwest Airlines. "As we
introduce Customers to these talented emerging artists, we're
providing up-and-coming creatives a lift through our Artist On The
Rise program."
"Our partnership with Southwest Airlines allows us to tap into
our shared passion for highlighting emerging talent," said Luck
Reunion organizers. "We are especially excited to continue the
Southwest: On The Rise to Luck program."
Supporting Artists through Southwest: On The Rise to Luck
Reunion
Southwest's On The Rise program supports developing artists'
careers, including the Luck artist community. More than 80 music
acts submitted to participate in the program, with Victoria Bigelow, Lou
Hazel, and Jobi Riccio
selected as Artist On The Rise finalists. Through Southwest: On The
Rise to Luck, music fans are encouraged to visit Southwest's music
platform, Southwest.fm, between Feb.
19 and March 1 to learn about these talented musicians
through video content and cast their vote, giving one rising artist
the chance to perform an opening set on the World Headquarters
Stage at Luck Reunion. Southwest will announce the winner of the On
The Rise to Luck contest on March 6.
This program features emerging talent, including past participants
Arcy Drive, Ida Mae, Katie Pruitt, and Thomas
Csorba.
Luck Reunion Sweepstakes
For fans looking to attend the highly anticipated music festival,
Southwest is hosting a sweepstakes* to award a winner a VIP package
that includes round trip air travel, tickets to Potluck and Luck
Reunion, hotel accommodations, and a $250 Visa® gift card for ground
transportation. Between Feb. 19 and March
1, fans can visit Southwest.fm/luckreunion to learn
more and enter for a chance to win.
Southwest Airlines at Luck Reunion
Southwest joined Luck Reunion as an official partner in 2017, and
each year, the carrier creates an experience to engage festival
attendees and artists. This year, Southwest welcomes its
Repurpose with Purpose community partner, Wearsos, to Luck
Reunion to provide giveaways made of Southwest's upcycled leather
seat coverings. Attendees may also purchase additional Wearsos
items.
For more information about Luck Reunion, visit
luckpresents.com.
* NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL
NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents
of 50 United States and the District of
Columbia (excluding Alaska
and Rhode Island) age 21 or older
at time of entry. Void where prohibited. All fields must be
completed. Approximate retail value of all prizes: $3,800. For complete details and how to enter,
see Official Rules. By submitting this entry, you agree to
the Official Rules. By entering, information collected will
be used in accordance with Sponsor's Privacy Policy.
Sponsor: Southwest Airlines Co., 2702 Love Field Drive,
Dallas, TX 75235. Enter by
March 1, 2024, at 11:59 p.m. CT.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines
Co. operates one of the world's most admired and awarded
airlines, offering its one-of-a-kind value and Hospitality at 121
airports across 11 countries. Southwest took flight in 1971 to
democratize the sky through friendly, reliable, and low-cost air
travel and now carries more air travelers flying nonstop within
the United States than any other
airline1. Based in Dallas and famous for an Employee-first
corporate Culture, Southwest maintains an unprecedented record of
no involuntary furloughs or layoffs in its history. By empowering
its nearly 75,0002 People to deliver unparalleled
Hospitality, the maverick airline cherishes a passionate loyalty
among more than 137 million Customers carried in 2023. That formula
for success brought industry-leading prosperity and 47 consecutive
years3 of profitability for Southwest Shareholders
(NYSE: LUV). Southwest leverages a unique legacy and mission to
serve communities around the world including harnessing the power
of its People and Purpose to put communities at the Heart of its
success. Learn more by visiting Southwest.com/citizenship. As the
airline with Heart, Southwest has set a goal to work
toward achieving net zero carbon emissions by 2050. Southwest
has also set near-term targets and a three-pillar strategy to
achieve its environmental goals. Learn more by visiting
Southwest.com/planet.
1. Based on U.S. Dept. of Transportation quarterly Airline
Origin & Destination Survey since Q1 2021
2. Fulltime-equivalent active Employees
3. 1973-2019 annual profitability
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SOURCE Southwest Airlines Co.