The Grammy award-winning country superstar
launches her first collection with Wrangler for Fall Winter
‘24
As part of a multi-year partnership, today Wrangler® launched
its highly anticipated apparel collaboration with country superstar
Lainey Wilson, the first ever for the Grammy-winning recording
artist. Next-generation country icon Lainey Wilson’s creative
energy saddles up with Wrangler’s Western heritage to bring
consumers a joyful patchwork of contemporary cowgirl style.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240925118643/en/
Next-generation country icon Lainey
Wilson’s creative energy saddles up with Wrangler’s Western
heritage to bring consumers a joyful patchwork of contemporary
cowgirl style. (Photo: Business Wire)
“Like the lyrics of my songs, these clothes tell my story, with
a little bit of grit and a little bit of grace,” said Lainey
Wilson. “I think my fans will instantly recognize my personality
woven throughout the collection. It’s such a special way to be
connected to the people who bring me joy and strength. And when
girls and women step into these Wranglers, I want them to feel
powerful, like they can do anything they set their minds to.
Wrangler has always been a part of my life’s story, and I want my
fans who wear these clothes to find their story within mine.”
Riding high in a year that saw the acclaimed multi-platinum
singer-songwriter win the Grammy award for best country album,
Wilson is celebrated for reinterpreting the music genre, honoring
its rich culture, and fusing a retro sound with her modern take.
The Wrangler x Lainey Wilson Collection takes that spirit and
distills it into fashion form – heritage pieces, vintage vibes and
modern feminine silhouettes all come together to celebrate and
redefine the Western aesthetic.
“This collection offers a powerful blend of contemporary style
and classic Western influences,” said Vivian Rivetti, vice
president of design – Wrangler. “We worked hand-in-hand with Lainey
on every element of this collection, from the curve-hugging
silhouettes to the luxurious embellishments, Lainey’s iconic style
and the strength she brings to the stage is reflected in each
piece.”
Showstopping pieces include Wilson’s signature bell bottom
jeans, elevated with statement patchwork, bold stripes and flock
embellishments. Trucker jackets and flares come in printed
“storyteller” denim, with illustrations based on details from
Wilson’s life, from her childhood spent on her family's Louisiana
farm, to her guitar and beloved French bulldog.
A bright striped “Rodeo Ben” sherpa coat is inspired by an
original from the archives by historic Wrangler designer Ben
Lichtenstein. Shirts with classic Western silhouettes are given a
Lainey Wilson spin, including rainbow and Checotah-inspired prints,
fringing and turquoise snap details. A new boot hugger jeans fit is
introduced, bringing a more streamlined version of the bootcut.
Fans will spot intimate details, including Wilson’s family farm
name and the significance of the number nine – the age at which she
wrote her first song – on tees, as well as track titles on prints
and Wilson’s “thank ya friend!” phrase embroidered on
sweatshirts.
Several pieces, including printed tees and storyteller trucker
jackets and flares are available in girls’ sizes, sharing the
Lainey Wilson look with the next generation of rising stars.
The creative for the campaign was shot on location by renowned
photographer Zoey Grossman. The Wrangler x Lainey Wilson Collection
personifies the fearless energy Wrangler brings to the female
consumer.
Wrangler x Lainey Wilson is available online at Wrangler.com, as
well as in select retailers nationwide. Prices range from $40 -
$150. To learn more about the Wrangler brand and upcoming
collections, follow @wrangler.
About Wrangler
Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in
authentic American style for over 77 years. With a rich legacy
rooted in the Western lifestyle, Wrangler is committed to offering
superior quality and timeless design. Its collections for men,
women, and children look and feel great, inspiring all those who
wear them to be strong and ready for everyday life. Wrangler is
available in retail stores worldwide, including flagship stores in
Fort Worth and Greensboro, department stores, mass-market
retailers, specialty shops, top western outfitters, and online. For
more information, visit Wrangler.com.
About Lainey Wilson
As the reigning CMA and ACM Entertainer of the Year, country
music trailblazer Lainey Wilson has captured the hearts of
music fans, the excitement of the industry and the recognition of
her peers while keeping her boots firmly planted on the ground.
Following her Grammy® win for Best Country Album with Bell
Bottom Country earlier this year, Wilson released her highly
anticipated follow-up album, WHIRLWIND, on August 23. Hailed
by The Tennessean as “the best release of her career,” Whirlwind
debuted at #8 on the all-genre Billboard 200 chart, marking
Wilson’s first top 10 entry. The album provides a daringly honest
exploration of Wilson’s life and journey around the globe, and
features fan-favorite tracks, “Hang Tight Honey”—her fastest
climbing single to date—and the anthemic “4x4xU.”
Produced by collaborator Jay Joyce at his studio in
Nashville, WHIRLWIND reveals a diverse yet sonically cohesive
collection of songs, bending genres while remaining true to her
Western roots. Wilson creates narratives that capture life’s highs,
lows, and in-betweens, solidifying her role as one of the greatest
songwriters of her generation.
The prolific, sought-after songwriter has scored seven No. 1
hits including “Watermelon Moonshine,” and the 2x PLATINUM
Certified “Heart Like A Truck” in addition to award-winning
collaborations with Cole Swindell (“Never Say Never”), Jelly Roll
(“Save Me”), and HARDY (“wait in the truck”).
Wilson has become a triple threat within entertainment as
singer, songwriter and actor, making her acting debut in season 5
of Paramount’s hit series Yellowstone, Wilson will be
returning for its final season to air later this year. Earlier this
year, Wilson was inducted into The Grand Ole Opry by
Garth Brooks and Trisha Yearwood, and recently wrote
“Out of Oklahoma,” her original song for Universal’s
blockbuster Twisters.
Beyond her artistry, Wilson’s on-stage performances triumph from
sold-out shows across America, Australia and Europe to highly
coveted music festivals Stagecoach, Lollapalooza, and Watershed.
This fall, Wilson continues her “Country’s Cool Again” North
American tour.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240925118643/en/
For Press Inquiries, please contact:
Wrangler Media Contact:
wranglerpress@fwv-us.com
Lainey Wilson Media Contact: Carla Sacks
pr@laineywilson.com
Kontoor Brands (NYSE:KTB)
過去 株価チャート
から 11 2024 まで 12 2024
Kontoor Brands (NYSE:KTB)
過去 株価チャート
から 12 2023 まで 12 2024
