More Than One Third of Social Casino Poker Players Are Women
2014年3月12日 - 9:50PM
ビジネスワイヤ(英語)
IGT’s DoubleDown Casino found a 22 percent
increase in women poker players in 2013
International Game Technology (NYSE:IGT), a global leader in
gaming systems technology, and DoubleDown Casino, the world’s
largest social casino, today announced new data revealing female
poker players’ participation in social casinos is on the rise. The
data was released as a follow-up to DoubleDown Casino’s ongoing
U.S. Social Casino Index project offering a detailed look at social
casino player preferences, based on more than six million people
who play DoubleDown Casino games on Facebook or a mobile device
every month.
“As the world’s largest virtual casino, we pay attention to
trends and make note of the fact that poker is appealing to broader
audiences both online and on the casino floor,” said John Clelland,
Vice President of Global Marketing at IGT Interactive Group. “Poker
is traditionally thought of as a male-dominated game but our data
proves that female poker players are on the rise in social
casinos.”
Although DoubleDown Casino offers more than 40 free-to-play
social casino games, the company found that poker is one of the
most popular games among all online social casino players. While
men are still the majority of poker players, there was a 22 percent
increase in female players in 2013 over the previous year.
DoubleDown Casino is the only social casino that brings an
authentic Vegas experience where everyone is welcome to play for
fun and share in the thrill of taking a chance. DoubleDown Casino
also found:
- Women spend about as much time playing
free-to-play online poker as men each week.
- Women in Hawaii love to play poker!
They spend almost 6.5 hours per month playing poker in online
social casinos. This finding makes sense as the Social Casino Index
found that players in Hawaii tend to use their mobile phones for
game play more than players in any other state.
- Women in Utah like to take chances!
They play almost 8 million virtual chips per session.
- Women in Wyoming play virtual chips
more conservatively. On average, they play fewer than one million
virtual chips per session.
The complete findings from DoubleDown Casino’s study on women in
poker can be found at http://doubledowninteractive.com/press.
IGT Resources:
- Like us on Facebook
- Like DoubleDown
Casino on Facebook
- Play DoubleDown Casino games
- Follow us on Twitter
- View IGT’s YouTube Channel
- Check out our other games and gaming
systems
About IGT
International Game Technology (NYSE:IGT) is a global leader
in casino gaming entertainment and continues to transform the
industry by translating casino player experiences to social, mobile
and interactive environments for regulated markets around the
world. IGT’s acquisition of DoubleDown Interactive provides
engaging social casino style entertainment to more than 6 million
players monthly. More information about IGT is available
at IGT.com, or connect with IGT at @IGTNews or
facebook.com/IGT. Anyone can play at the DoubleDown
Casino by
visiting http://apps.facebook.com/doubledowncasino or
doubledowncasino.com.
DoubleDown Casino Public RelationsCarrie Peters,
206-430-5760Carrie.Peters@IGT.com
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