"Ford Amphitheater" will be the most luxurious
amphitheater in the Nation
Ten year-term struck between Notes Live, Inc.
dba Venu Holding Corporation, and Ford
COLORADO
SPRINGS, Colo., June 4, 2024
/PRNewswire/ -- Ford (NYSE: F) has acquired the naming rights to
the ultra-lux outdoor music venue coming to Colorado Springs. The highly anticipated music
haven owned by live entertainment and hospitality company formally
Notes Live, Inc. dba Venu Holding Corporation ("Venu") is set for
its Grand Opening Weekend August
9th through August
11th, 2024.
Formerly known as The Sunset, Ford Amphitheater will be operated
by Venu and leading concert promoter, AEG Presents. AEG, also known
as Anschutz Entertainment Group, is the second largest
entertainment company worldwide. The 10-year naming rights
agreement underscores Ford's long-term commitment to Venu and its
association with the most luxurious venue ever built.
The agreement, powered by local Colorado Ford dealerships,
includes official venue naming rights, premium venue signage, and
other supreme brand activations. Between the prime location on the
I-25 freeway and concertgoers visiting the $90-million-dollar, 8,000 capacity (including 92
VIP luxury fire pit suites) venue, Ford Amphitheater is set to
showcase the powerhouse brand to over 100 million combined organic
and non-organic impressions annually.
"A world-class amphitheater deserves a world-class name, and no
name is more iconic than Ford," said Venu Chairman and CEO JW Roth.
"They're built 'Ford Proud', as the slogan goes, and we are proud
to showcase one of the great American brands right at the base of
America's mountain, Pikes Peak."
At a press conference today announcing the news, Roth added
while standing in front of the Ford Amphitheater's view of the
Rocky Mountains, "We are all just thrilled with this landmark
ten-year, multi-million-dollar agreement and look forward to
opening the gates to Ford Amphitheater in 66 days."
"Your local Ford stores are proud to be an integral part of the
community we serve," said Kevin
Shaughnessy, President and CEO of Phil Long Dealerships.
"From college athletics to professional sports and all the
activities and associations that matter most, your local Ford
stores are honored to be woven into the fabric that brings us all
together. We are excited to support the all-new Ford Amphitheater
and look forward to many unforgettable moments under the
Colorado sky."
After breaking ground in July
2023, Ford Amphitheater is set for a sold out grand opening
weekend on August 9th, 10th, and
11th, 2024. Kicking things off in style will be none other than
three-time GRAMMY winner Ryan Tedder
and his GRAMMY-nominated band, OneRepublic, followed by a summer
line up featuring national touring acts like Beach Boys,
Lauren Daigle, Dierks Bentley, Pentatonix, John Fogerty, and Robert
Plant + Alison Krauss. See the complete line up
at https://fordamp.live.
Ford Amphitheater is the flagship venue of the rapidly growing
hospitality and entertainment company, Venu. The company has
announced music and entertainment venues in Broken Arrow, OK; El
Paso, TX; and McKinney, TX;
alongside its currently operating locations in Colorado Springs, CO, and Gainesville, GA. Venu strives to identify
markets in regions with growing populations and a dearth of
high-quality music and entertainment venues. Venu has announced
plans to go public in the coming months and plans to operate venues
in a dozen markets by 2028.
About Notes Live, Inc. dba Venu Holding Corporation
("Venu")
Notes Live, Inc. dba Venu Holding Corporation ("Venu"), founded
by Colorado Springs-based
entrepreneur JW Roth, is a live music venue developer focused on
building luxury venues that are experience and ambiance-centric. It
currently boasts entertainment campuses in both Colorado Springs, Colorado, and Gainesville, Georgia that combine a Bourbon
Brothers Smokehouse and Tavern restaurant, an indoor mid-size
concert venue, and Notes Eatery (Colorado
Springs only). Venu is currently in the development of new
locations in Oklahoma,
Tennessee, and Texas with seating capacities of between
12,500 and 20,000. The company's crown jewel: Ford Amphitheater, an
8,000-person open-air amphitheater in Colorado Springs, is set to open for the 2024
touring season on August
9th with a sold-out, three-night run from
OneRepublic. Visit venu.live for more information.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in
Dearborn, Michigan, committed to
helping build a better world, where every person is free to move
and pursue their dreams. The company's Ford+ plan for growth and
value creation combines existing strengths, new capabilities and
always-on relationships with customers to enrich experiences for
customers and deepen their loyalty. Ford develops and delivers
innovative, must-have Ford trucks, sport utility vehicles,
commercial vans and cars and Lincoln luxury vehicles, along with connected
services. The company does that through three customer-centered
business segments: Ford Blue, engineering iconic gas-powered and
hybrid vehicles; Ford Model e, inventing breakthrough EVs along
with embedded software that defines exceptional digital experiences
for all customers; and Ford Pro, helping commercial customers
transform and expand their businesses with vehicles and services
tailored to their needs. Additionally, Ford provides financial
services through Ford Motor Credit Company. Ford employs about
176,000 people worldwide. More information about the company and
its products and services is available
at corporate.ford.com.
For questions or media inquiries, please connect with
Chloe Hoeft at choeft@noteslive.vip
or 719-895-5470
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SOURCE Notes Live, Inc. dba Venu Holding Corporation
("Venu")
