Latest Integrations Allow Brands to Engage with Customers Across
More than 360 Selling and Marketing Channels
Research
Triangle Park, N.C., Oct. 18,
2022 /PRNewswire/ --
ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of
cloud-based e-commerce solutions that enable brands and retailers
to increase global sales, today announced new integrations and
platform capabilities to help sellers accelerate their time to
market and meet new sources of consumer demand. With these new
channel integrations, ChannelAdvisor now supports over 360
marketplaces and retail sites globally, enabling brands and
retailers to reach new audiences while expanding their selling
footprint.
"As consumers incorporate more and more channels on their path
to purchase, brands and retailers are expanding their selling
efforts on new channels to meet demand," said Steve Frechette, vice president of product
management at ChannelAdvisor. "We remain committed to helping the
world's leading brands reach consumers across all stages of the
consumer journey by supporting the channels most critical to
their businesses."
ChannelAdvisor's latest release provides brands with:
Access to More Than 360 Marketplace and Retail
Integrations to Reach New Consumers
ChannelAdvisor continues to reinforce its commitment to channel
diversification with support for more than 360 marketplaces
and retail sites globally, giving brands and retailers the reach
and flexibility to present their products to the right consumers at
the right time. With this latest release, ChannelAdvisor has added
support for 20 new channels, including:
Marketplaces:
Arts & Crafts:
Automotive:
Consumer Electronics:
- Conrad (DE, NL)
- Pixmania (FR)
Fashion & Accessories:
- Brich (US, KR)
- Globus (CH)
- Macy's (US)
- MySale (NZ, SG)
Homegoods
Sporting Goods:
- Decathlon (DE, ES IT, NL, PL, PT & UK)
1P Retail Integrations:
Consumer Electronics
Expanded Advertising Reach in Europe
With this release, ChannelAdvisor has expanded its North
American integration with Criteo to help brands reach more
consumers and gain visibility across select retail sites in
Europe. ChannelAdvisor's
integration with the Criteo Retail Media API, supported by
ChannelAdvisor's Managed Services team, empowers brands to reach
high-intent shoppers on new cookie-less retail channels.
Brands looking to expand advertising efforts across the same
European sites where they sell their products are now able to
leverage ChannelAdvisor's advanced automation capabilities for
campaign creation and management, automated bidding, and ad
management from one central platform.
Ability to Promote Multiple Products within a Single
Advertising Interstitial Experience
Brands seeking new and effective ways to monetize their digital
advertising campaigns are increasingly turning to Shoppable Media
to help shorten the path to purchase. With this latest release,
ChannelAdvisor allows brands to promote multiple products to
consumers within a single Buy Now Interstitial experience. The
ability to expose multiple variations of a product and
cross-promote related products within the same advertising widget
helps brands increase the likelihood of conversion by providing
potential customers with more product options.
Brands rely on ChannelAdvisor's suite of Shoppable Media
solutions, including the Buy Now Interstitial, to make their
websites and digital campaigns actionable by providing a seamless
and dynamic connection to in-stock products at preferred
retailers.
More to Explore
For more details about ChannelAdvisor, visit ChannelAdvisor's
blog, follow ChannelAdvisor on Twitter @ChannelAdvisor, like
ChannelAdvisor on Facebook and connect with ChannelAdvisor on
LinkedIn.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce
platform whose mission is to connect and optimize the world's
commerce. For over two decades, ChannelAdvisor has helped brands
and retailers worldwide improve their online performance by
expanding sales channels, connecting with consumers across the
entire buying cycle, optimizing their operations for peak
performance, and providing actionable analytics to improve
competitiveness. Thousands of customers depend on ChannelAdvisor to
securely power their e-commerce operations on channels such as
Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For
more information, visit www.channeladvisor.com.
ChannelAdvisor Media Contact:
Caroline Riddle
caroline.riddle@channeladvisor.com
919-439-8026
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SOURCE ChannelAdvisor Corporation