ViacomCBS and MTV Entertainment Group Sign Raedio to Multi-year Partnership Deal to Provide Library Access and Original Music
2021年3月20日 - 12:25AM
ビジネスワイヤ(英語)
Audio Company to Serve as Music Supervisor
on VH1’s Wildly Popular Love & Hip Hop Franchise
ViacomCBS and MTV Entertainment Group today announced a
multi-year partnership with Raedio, led by President Benoni Tagoe,
allowing the audio-everywhere company to provide the global
entertainment and content company with library catalogue access and
original music for the affiliated brands across its portfolio. The
deal will kick off with the MTV Entertainment Group, under
President Chris McCarthy, including MTV, VH1, Comedy Central and
CMT, with plans to expand across additional brands under ViacomCBS,
including Showtime, BET, Nick and more.
“We are thrilled about this unique collaboration with Raedio
that not only will connect our audiences to fresh new music and
voices but also create opportunities for up and coming artists,”
said Bruce Gillmer, ViacomCBS President of Music, Music Talent,
Programming & Events.
“At its core, Raedio is an audio-everywhere company that prides
itself on not only reaching audiences across multiple mediums
including film, television and podcasts, but also providing
emerging artists with an opportunity to have their voices heard”
said Tagoe, President of Raedio. “We’re excited to launch this
partnership, which will give untapped talent an opportunity to have
their work featured across the ViacomCBS portfolio. This
relationship has been a natural progression as Raedio continues to
cement itself as a dynamic leader in the music industry.”
Through the partnership, ViacomCBS will have access to Raedio's
bespoke library, run by Vice President of Music Supervision &
Library, Phillippe Pierre, which features an array of musical
genres from hip-hop to classical, pop to hybrid score, nostalgic
R&B, Latin trap — and everything in-between.
ViacomCBS will also partner with Raedio to host writing camps to
create original music for their programming. In addition, Raedio
will music supervise various installments across VH1’s Love &
Hip Hop franchise, which is set to kick off later this year.
ABOUT RAEDIO
Launched in 2019, Raedio serves artists and creators at the
highest level as an “audio everywhere company,” operating as the
home to a dynamic roster of talent. Raedio extends a platform
across media to align acts with film and television projects,
commercials, podcasts, and beyond. Raedio also provides music
supervision services for multiple television projects at STARZ,
HBO, Netflix, HULU and more, as well as feature films. The Raedio
team also institutes 360-degree integration by way of partnerships
with Kobalt for publishing.
For more information, please visit TheRaedio.com and follow
@TheRaedio on social platforms.
ABOUT MTV ENTERTAINMENT
GROUP
MTV Entertainment Group is comprised of nine brands - MTV,
Comedy Central, Paramount Network, Smithsonian Channel, Pop TV,
CMT, VH1, TV Land, Logo as well as MTV Entertainment Studios, which
creates unique and relevant content for the Group’s portfolio as
well as third-party and streaming platforms, and MTV Documentary
Films. Housing all original content under one umbrella, MTV
Entertainment embodies the original youthful spirit of MTV –
pioneering, unconventional by nature, constantly curious and
re-mixing things to make something new and even more
interesting.
ABOUT VIACOMCBS
ViacomCBS is a leading global media and entertainment company
that creates premium content and experiences for audiences
worldwide. Driven by iconic consumer brands, its portfolio includes
CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV,
Comedy Central, BET, CBS All Access, Pluto TV and Simon &
Schuster, among others. The company delivers the largest share of
the U.S. television audience and boasts one of the industry's most
important and extensive libraries of TV and film titles. In
addition to offering innovative streaming services and digital
video products, ViacomCBS provides powerful capabilities in
production, distribution and advertising solutions for partners on
five continents.
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PR CONTACTS Raedio - Johnny
Ubri-Cardona | johnny@annamiyamanagement.com MTV Entertainment:
Kelly Andersen | Kelly.Andersen@viacom.com MTV Entertainment:
Charli Wood | Charli.Wood@viacom.com
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