RUE Rue21, Inc. (MM)

rue21, inc. (Nasdaq:RUE), a leading specialty apparel retailer, has announced the launch of their 13th exclusive fragrance, INTENSE by rue21™.

A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=10761

INTENSE by rue21™ is the Company's newest scent for guys, and can be found exclusively in rue21 store locations nationwide. The scent is unique and has a powerful mix of energy and masculinity. This invigorating scent is made up of Chinese mandarin, fresh cut grass, with Egyptian jasmine, lavender, cardamom seed and geranium leaf. INTENSE by rue21™ leaves a fresh scent of tonka beans, Mediterranean cedarwood and oak moss.

Bob Fisch, President and CEO commented, "Our fragrances continue to build our brand. The INTENSE by rue21™ scent was designed for our rue guy and his active lifestyle. We are proud to complement our guys fashion with this innovative packaging and dynamic new scent."

The company's newest scent, INTENSE by rue21™ is for the guy with an attitude, who takes charge, makes his move and creates his own destiny. The new exclusive guys scent is available for $9.99 in a 1.7oz. aluminum sporty bottle, grip-able rubber sleeve and is portable for the guy on the go.  

INTENSE by rue21™ will leave you invigorated, energized and ready to Make Your Move.

rue21 will be running their INTENSE by rue21™ campaign through multi-media channels. In-store marketing incorporates a QR code for fans to scan on their smart phones which will link them back to an exclusive INTENSE by rue21™ video. In addition, rue21 will be running the "INTENSE CHALLENGE" on Facebook, where fans can vote on how they Make their Moves whether its Fast, Bold, Out the door or On the Court.  Each fan will be entered for a chance to win a $250 gift card.

Select this link to view the INTENSE video: http://www.youtube.com/watch?v=CnpjKTJAIRY

About rue21, inc.:

rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 729 stores in 46 states. Learn more at www.rue21.com.

The photo is also available at Newscom. www.newscom.com, and via AP PhotoExpress.

CONTACT: Joseph Teklits / Jill Gaul
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         jteklits@icrinc.com