Roku Completes dataxu Acquisition
2019年11月9日 - 6:00AM
ビジネスワイヤ(英語)
Roku, Inc. (NASDAQ: ROKU) today announced that it has
completed its acquisition of dataxu, a demand-side platform (DSP)
that enables marketers to plan and buy video ad campaigns.
Announced on Oct. 22, the acquisition of dataxu provides Roku
with a DSP, device graph technology, and analytics platform and is
expected to accelerate Roku’s ad tech roadmap and ability to serve
a wide array of advertisers.
“This acquisition reinforces our already strong position in the
OTT ad space,” said Scott Rosenberg Roku’s senior vice president,
Platform Business. “Acquiring dataxu is a natural progression of
our ad tech strategy to offer more buy-side tools and to provide
the industry’s best holistic TV plus OTT planning and buying
solution that delivers better results for TV buyers.”
Combining the unique advantages of Roku's first-party consumer
relationship, scale, proprietary data and inventory, together with
great talent, device graph technology and data science capabilities
from dataxu, will create valuable opportunities for buyers.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV™ models and Roku
streaming players are available around the world through direct
retail sales and licensing arrangements with TV OEMs and service
operators. Roku audio products are available in the U.S. through
direct retail sales. Roku is headquartered in Los Gatos, Calif.
U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to statements about the
benefits of the acquisition of dataxu, including the acceleration
of our ad platform, and the benefits and features of future product
or service offerings of the combined entity, and trends in
television advertising. Factors that may cause our actual results
to differ materially from those in any forward-looking statement
include: the ability to realize the anticipated benefits of the
proposed transaction, including the possibility that the expected
benefits from the proposed transaction will not be realized; the
impact of the acquisition on the existing DSP business; our ability
to retain key dataxu personnel; our effectiveness in integrating
the dataxu platform and operations with our business; our ability
to realize our broader strategic and operating objectives; the
effect of the closing of the acquisition on Roku’s and dataxu’s
respective businesses, and the effects of any litigation or other
proceedings to which we are or may become a party.
Further information on these and other risks and uncertainties
are included in the reports Roku, Inc. files with the Securities
and Exchange Commission, including our Form 10-K for the year ended
December 31, 2018 and our Quarterly Report on Form 10-Q for the
quarter ended September 30, 2019. Copies of reports filed with the
SEC are posted on Roku’s website and are available from Roku
without charge. Except as required by law, we assume no obligation
to update these forward-looking statements publicly, or to update
the reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future.
Roku and the Roku logo are registered trademarks and Roku TV is
a trademark of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20191108005595/en/
Media Diane Carlini dcarlini@Roku.com
Investor Relations ir@Roku.com
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