Real’s November Agent Survey: Agents Anticipate Market Recovery in 2025
2024年12月18日 - 9:30PM
ビジネスワイヤ(英語)
Survey Highlights Optimism for Rising
Transactions, Home Prices and Easing Mortgage Rates
The Real Brokerage Inc. (NASDAQ: REAX, “Real”), a technology
platform reshaping real estate for agents, home buyers and sellers,
today released results from its November 2024 Agent Survey. The
survey reveals growing confidence among agents about improving
market conditions in 2025, with the majority forecasting higher
transaction volumes, rising home prices and lower mortgage rates.
Despite ongoing affordability challenges, agents express optimism
that the market is turning a corner after a prolonged slowdown in
transaction activity.
“Agents are uniquely positioned to see shifts in the housing
market before anyone else, and this month’s survey reflects growing
confidence in a recovery for 2025,” said Tamir Poleg, Chairman and
CEO of Real. “With early signs of stabilization, agents are
signaling that we may be past the most difficult period of this
cycle and headed toward a new upcycle in the existing home sales
market.”
“As we turn the page on 2024—a year that brought no shortage of
curveballs—agents have demonstrated remarkable resilience and
adaptability in navigating one of the toughest housing markets on
record,” said Sharran Srivatsaa, President of Real. “Their ability
to persevere and guide clients through complex conditions has laid
the foundation for a year of renewed opportunity in 2025.”
Key Survey Findings: Agent Predictions for 2025 Market
Conditions
- More Than Half of Agents Expect Home Sales Transactions to
Rebound by 5% or More: Nearly nine out of ten agents (89%)
anticipate an increase in home sales transactions in 2025 compared
to 2024. More than half (60%) forecast growth of 5% or more,
including 23% expecting an increase of 10% or higher. Meanwhile,
29% predict more modest growth (below 5%), 5% foresee flat market
activity and just 2% anticipate a decline in transaction
activity.
- Three-Quarters of Agents Predict Higher Home Prices:
Approximately 75% of agents expect home prices to rise in 2025
compared to 2024. Among them, 44% forecast price increases between
2% and 5%, while 31% anticipate more modest gains between 0% and
2%. Meanwhile, 15% of agents foresee no change in home prices, 7%
expect slight declines (below 2%) and only 3% predict a larger
drop.
- Most Agents Forecast Mortgage Rates Below 6% by Year-End
2025: A significant majority of agents (90%) expect 30-year
fixed mortgage rates to decline from current levels (between
6.5%-7.0%) by the end of 2025. The most common forecast is for
mortgage rates to fall between 5.5%-6.0%, cited by 37% of agents,
while 21% predict rates will drop further to 5.0%-5.5%. Thirty
percent (30%) of agents expect mortgage rates in the 6.0%-6.5%
range. Only 6% anticipate rates staying steady with current levels
and just 2% expect 30-year mortgage rates to rise above 7.0%.
Key Survey Findings: Market Trends and Insights
- Agent Optimism Index Climbs to Second-Highest Level of
2024: The Agent Optimism Index, which measures agents’
sentiment about their local market outlook over the next 12 months,
rose to 73.1 in November, up from 68.5 in October. A score above 50
signals a net positive outlook, with more agents feeling optimistic
than pessimistic. In November, 51% of agents reported feeling more
optimistic compared to the previous month, and an additional 24%
felt significantly more optimistic. Only 5% felt more pessimistic,
while 20% remained neutral.
- Buyer Power Reaches Year-to-Date High: Thirty-two
percent (32%) of agents described their market as a buyer’s market
in November, the highest reading this year and up from 27% in
October. Meanwhile, the share of agents reporting a seller’s market
fell to 29%, a year-to-date low and down from 35% in October.
Balanced market conditions were cited by 38% of agents, a slight
dip from 39% the prior month.
- Affordability Remains the Top Challenge for Buyers:
Sixty-two percent (62%) of agents identified affordability as the
biggest hurdle for prospective homebuyers in November. This was up
from 57% in October. Inventory constraints eased slightly to 19%
from 22%, while economic uncertainty fell to 13% from 14%. Buyer
competition ticked up to 4% compared to 2% in October.
- Transaction Growth Index Shows Narrowing Declines in
November: The Transaction Growth Index, which measures
year-over-year changes in home sales activity, improved to 48.3 in
November, up from 44.4 in October. An index score below 50 signals
a decline, although November’s reading reflects the narrowest
contraction since April.
A summary presentation of these results can be found on Real’s
investor relations website at the link here.
About the Survey
The Real Brokerage November 2024 Agent Survey included responses
from nearly 900 real estate agents across the United States and
Canada and was conducted between December 2, 2024 and December 6,
2024. Responses to questions regarding transaction growth and agent
optimism were calibrated on a 0-100 point index scale, with
readings above 50 indicating an improving trend, whereas readings
below 50 indicate a declining trend. Responses are meant to capture
industry-level information and are not meant to serve as an
indication of Real’s company-specific growth trends. Additionally,
given the smaller sample size, there can be greater variability in
Canada index results on a month-to-month basis.
About Real
Real (NASDAQ: REAX) is a real estate experience company working
to make life’s most complex transaction simple. The fast-growing
company combines essential real estate, mortgage and closing
services with powerful technology to deliver a single seamless
end-to-end consumer experience, guided by trusted agents. With a
presence in all 50 states throughout the U.S. and Canada, Real
supports over 23,000 agents who use its digital brokerage platform
and tight-knit professional community to power their own
forward-thinking businesses.
Forward-Looking Information
This press release contains forward-looking information within
the meaning of applicable Canadian securities laws. Forward-looking
information is often, but not always, identified by the use of
words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”,
“expect”, “likely” and “intend” and statements that an event or
result “may”, “will”, “should”, “could” or “might” occur or be
achieved and other similar expressions. These statements reflect
management’s current beliefs and are based on information currently
available to management as of the date hereof. Forward-looking
information in this press release includes, without limiting the
foregoing, expectations regarding the residential real estate
market in the U.S. and Canada.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to expectations
regarding 2025 market conditions. Real considers these assumptions
to be reasonable in the circumstances. However, forward-looking
information is subject to known and unknown risks, uncertainties
and other factors that could cause actual results, performance or
achievements to differ materially from those expressed or implied
in the forward-looking information. Important factors that could
cause such differences include, but are not limited to, slowdowns
in real estate markets and economic and industry downturns. These
factors should be carefully considered and readers should not place
undue reliance on the forward-looking statements. Although the
forward-looking statements contained in this press release are
based upon what management believes to be reasonable assumptions,
Real cannot assure readers that actual results will be consistent
with these forward-looking statements. These forward-looking
statements are made as of the date of this press release, and Real
assumes no obligation to update or revise them to reflect new
events or circumstances, except as required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241218592713/en/
Investor inquiries: Ravi Jani Vice President, Investor Relations
and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries: Elisabeth Warrick Senior Director,
Marketing, Communications & Brand press@therealbrokerage.com
201.564.4221
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