Lead Real Estate Co., LTD (Nasdaq: LRE), a Japanese real
estate developer of luxury residential properties, including
single-family homes and condominiums across Tokyo, Kanagawa
prefecture and Sapporo, and which develops and operates the ENT
TERRACE brand of extended-stay hotels, today announced that LRE
will introduce MOTHER Bracelet ®︎, a fitness tracker developed by
MEDIROM MOTHER Labs Inc., a subsidiary of MEDIROM Healthcare
Technologies Inc. (Nasdaq: MRM), which operates a health tech
business, to two hotels under the ENT TERRACE brand. This
initiative will launch on Friday, November 1st, under the theme
“Circulation of Happiness through Energy of Travel.”
ENT TERRACE extended-stay hotel brand, operated by
Lead Real Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy
of Lead Real Estate Co., Ltd.
MOTHER Bracelet ®︎ is a fitness tracker that
does not require charging. Following the introduction, these
trackers will be available free of charge to guests staying at the
ENT TERRACE hotels. In addition to visualizing their own health
condition, guests can earn energy points just by walking, which
will then be automatically converted into cash to be donated by our
hotels to organizations that are working to build and support the
future of Japan. We believe this initiative offers a new style of
travel, creating memorable experiences while contributing to a
brighter tomorrow.
Activity details
The trackers will first be introduced to two
apartment hotel locations under the ENT TERRACE brand, with plans
to gradually expand to other hotels under the ENT TERRACE brand.
Guests will have the option to use a MOTHER Bracelet ®︎ during they
stay, a stress-free device which does not require charging and can
be worn in the shower. The hotel guests simply wear the device and
enjoy their trip freely, and energy is accumulated based on the
number of steps they take.
In addition to tracking steps, the device also
measures sleep, body surface temperature, heart rate, and calories
burned. This data is saved locally on hotel computers, and guests
can check their vital data using a terminal installed at the front
desk. This is a customer-participatory activity that visualizes the
state of guests’ health and restfulness at our hotels.
Start date: November 1st, 2024
(Friday)Facilities: ENT TERRACE ASAKUSA / ENT TERRACE
AKIHABARADetails: Participating hotels will donate 50 yen for every
5,000 steps, up to a maximum of 100 yen per day, to organizations
that are working to create and support the future of Japan.How to
participate: The front desk staff will provide participate details
upon check-inFee: Free rental
Mother Bracelet®, a smart tracker that does not require
charging
Mother Bracelet.
MOTHER Bracelet® is the world’s first activity
tracker that does not require charging 24 hours a day, 365 days a
year.1 The device is equipped with cutting-edge technology from
Silicon Valley, U.S.A., that generates electricity from the
difference between body temperature and the outside temperature.
Since it does not require charging, there is no downtime (time when
data cannot be obtained due to charging). The number of steps,
amount of sleep, calories consumed, heart rate, and body surface
temperature are five basic health care data metrics that can be
recorded with this single device. Official website:
https://mother-bracelet.com/
About Lead Real Estate Co., Ltd
Lead Real Estate Co., LTD.
Lead Real Estate Co., Ltd is a Japanese
developer of luxury residential properties, including single-family
homes and condominiums, across Tokyo, Kanagawa prefecture, and
Sapporo. In addition, the Company operates hotels in Tokyo and
leases apartment building units to individual customers in Japan
and Dallas, Texas.
The Company’s mission is to serve its customers
by offering stylish, safe, and luxurious living. The Company’s
vision is to adopt the Kaizen (continuous improvement) approach to
seek to improve its operations, and to leverage its nationally
recognized, award-winning luxury homes and strong market position
in the luxury residential property market in Tokyo, Kanagawa
prefecture, and Sapporo to create a global transaction platform
allowing access to prime Japanese condominiums as well as overseas
condominiums, including in the U.S. and Hong Kong.
For more information, please visit the
Company’s website at https://www.lead-real.co.jp/en/.
About “ENT TERRACE”
ENT TERRACE.
“ENT TERRACE” Series is an extended-stay hotel
brand operated by Lead Real Estate Co., Ltd. In 2024, ENT
TERRACE AKIHABARA received a 9.5 out of 10 customer rating on
Booking.com and won the “Traveller Review Awards,” and all of our
properties have been certified as Super Hosts on Airbnb. We will
continue to develop our hotels with the aim of providing a space
where guests can relax as if they were at home while ensuring
privacy and easing the burden of long-term stays.
Learn more at https://ent-terrace.com/ and
follow us on Instagram, Facebook, and X.
About MEDIROM MOTHER Labs Inc.
MEDIROM MOTHER Labs Inc.
A subsidiary of MEDIROM Healthcare Technologies
Inc. (NASDAQ: MRM), focuses on the health-tech sector. The
company’s core activities include the "Specific Health Guidance
Program" offered through the "Lav" health application and
development and sales of the 24/7 recharge-free MOTHER Bracelet
smart tracker. By leveraging the features of the recharge-free
MOTHER Bracelet, MOTHER Labs offers customizable health management
solutions across diverse sectors, including caregiving, logistics,
manufacturing, etc.
For more information on MEDIROM MOTHER Labs
Inc., visit: https://medirom.co.jp/
Forward-looking Statements
Statements in this press release about future
expectations, plans and prospects, as well as any other statements
regarding matters that are not historical facts, may constitute
"forward-looking statements" within the meaning of The Private
Securities Litigation Reform Act of 1995. The words "anticipate,"
"believe," "continue," "could," "estimate," "expect," "intend,"
"may," "plan," "potential," "predict," "project," "should,"
"target," "will," "would" and similar expressions are intended to
identify forward-looking statements, although not all
forward-looking statements contain these identifying words. Actual
results may differ materially from those indicated by such
forward-looking statements as a result of various important
factors, including: the uncertainties related to market conditions
and other factors that may affect its future results in the
Company's registration statement and in its other filings with the
U.S. Securities and Exchange Commission. Any forward-looking
statements contained in this press release speak only as of the
date hereof, and the Company specifically disclaims any obligation
to update any forward-looking statement, whether as a result of new
information, future events or otherwise. Lead Real Estate Co.,
Ltd Contact Information:
For Media and Investor Relations Daisuke
Takahashi Chief Financial Officer Lead Real Estate Co., Ltd
d-takahashi@lead-real.co.jp +81 3-5784-5127
Skyline Corporate Communications Group, LLC
Scott Powell, President 1177 Avenue of the America’s,
5th Floor New York, NY 10036 Office: (646) 893-5835
Email: info@skylineccg.com
- ENT TERRACE extended-stay hotel brand, operated by Lead Real
Estate Co., Ltd. offering MOTHER Bracelet. Image courtesy of Lead
Real Estate Co., ltd.
- Mother Bracelet
- Lead Real Estate Co., LTD
- ENT TERRACE
- MEDIRON MOTHER Labs Inc.
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