Mondelēz International Releases Fifth Annual State of Snacking Report: Global Consumers Continue to Prioritize Snacking
2024年3月14日 - 10:15PM
Mondelēz International, Inc. (Nasdaq: MDLZ) today announced the
launch of the fifth annual State of Snacking™ report, a global
consumer trends study examining annual insights on how consumers
make snacking decisions. This year’s report reveals that amidst
ongoing global economic uncertainty, consumers continue to
prioritize, purchase and prefer snacks.
Developed in partnership with The Harris Poll, this report was
initially launched five years ago in support of Mondelēz
International’s mission to lead the future of snacking. The past
half-decade of tracking attitudes and behaviors among thousands of
consumers across 12 countries has shown a consistent trendline of
consumers demonstrating a preference for snacks over meals.
This year, Mondelēz is also rolling out a standalone,
complementary State of Snacking: Future Trends report showcasing
longer-term consumer macro trends shaping the future of snacking.
These macro trends include: shifting demographic landscape,
increasingly fluid lifestyles, people and planet impact imperative,
health and well-being ubiquity, and resurgence of experience
economy. These macro trends provide additional context on changing
behaviors from a big-picture perspective, further exploring how the
snacking world may evolve in the future.
This year’s State of Snacking findings reveal that snacking
behaviors continue to grow, including notable growth in mindful
snacking, with the chocolate category in particular closely
associated with joy. Consumers are snacking:
- Consistently: snack spending remains unchanged
with two-thirds (66%) of consumers agreeing they have not made
significant changes to their spend on snacks, despite being more
conscious of price.
- Mindfully: 85% of consumers report they
regularly savor a snack’s taste, flavor, and texture while eating;
78% say they appreciate snacks more when consumed mindfully.
- Adventurously: consumers surveyed are
leveraging social media (62%) and searching for novelty, with
six in 10 considering themselves “snack adventurers” who like
to try new snacks.
- Purposefully: over two-thirds of global
consumers agree they often choose brands that align with their
values, fueling a rising appetite for snacks with sustainability
benefits.
“The trend lines of the past half-decade of our State of
Snacking report reinforce that despite a continued dynamic
environment and changing preferences, snacking remains an integral
pillar in the lives of global consumers,” said Dirk Van de Put,
Chairman and CEO of Mondelēz International. “As a more intentional
consumer evolves, embracing mindful snacking, we continue to help
empower them with choices across our brands as we aim to become a
global snack leader.”
The survey demonstrates the growing consumer desire for snacks
that offer both satisfaction and alignment with personal and
environmental values. Consumers rely on snacks for perceived
benefits such as to boost energy (75%), improve mood (74%), and
align with fitness goals (70%). Additionally, 63% of consumers
surveyed seek snacks that work to minimize their environmental
impact.
Mondelēz International continues to lead the snacking industry
in adapting to these evolving consumer preferences and working to
ensure that every snack provides an opportunity for connection and
mindfulness while prioritizing consumer desires.
Additional findings from the 2023 State of Snacking report and
State of Snacking: Future Trends report, available for download at
https://www.mondelezinternational.com/stateofsnacking/,
include:
- The Evolving Snacking Mindset
- Snacking remains a preferred eating habit, with 88% of
consumers reporting that they indulge in snacks daily.
- Six in 10 agree that they prefer many small meals throughout
the day, as opposed to a few large ones.
- Mindful Snacking
- Portion control is increasingly important, with 67% of
consumers saying they seek portion-controlled snacks.
- Seven in 10 agree they would rather have a smaller portion of
an indulgent snack than a bigger portion of a low fat/sugar
alternative version.
- 72% surveyed fear a “world without chocolate would be a world
without joy,” a feeling that is consistent across generation and
region.
- Snack Curation
- Social media plays a crucial role in snack discovery, with over
half of the consumers surveyed expressing interest in an “instant
buy” option for snacks found online.
- 74% report that the novelty of the flavor and texture
combination are important to them when choosing a snack.
- 56% discover new snacks on social media, and these numbers are
even higher among young generations.
- Snacking with Purpose
- 63% of consumers surveyed seek snacks that work to minimize
their environmental impact with actions such as using carbon
offsets, prioritizing local ingredients, and optimizing supply
chains to promote sustainability.
- 74% report that they often recycle their snack packaging – up
three percentage points from last year – a statistically
significant increase.
- Millennials are most likely to say they prioritize snacks that
have less plastic packaging to begin with (71%).
“We have seen that snacking has helped consumers navigate the
last five years,” said Martin Renaud, Chief Marketing and Sales
Officer at Mondelēz International. “At Mondelēz International, we
continue to work towards meeting the rising demand for more
sustainable snacking options and mindful snacking, as the category
remains a consistent daily ritual.”
About Mondelēz InternationalMondelēz
International, Inc. (Nasdaq: MDLZ) empowers people to snack right
in over 150 countries around the world. With 2023 net revenues of
approximately $36 billion, MDLZ is leading the future of
snacking with iconic global and local brands such as Oreo, Ritz,
LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as
well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz
International is a proud member of the Standard and Poor’s 500,
Nasdaq 100 and Dow Jones Sustainability Index. Visit
www.mondelezinternational.com or follow the company on Twitter at
www.twitter.com/MDLZ.
Forward-Looking StatementsThis press release
contains forward-looking statements. Words, and variations of
words, such as “will,” “may,” “expect,” “plan,” “continue” and
similar expressions are intended to identify these forward-looking
statements, including, but not limited to, statements of belief or
expectation and statements about Mondelēz International’s
leadership position in snacking. These forward-looking statements
are subject to change and to inherent risks and uncertainties, many
of which are beyond Mondelēz International’s control, which could
cause Mondelēz International’s actual results or outcomes to differ
materially from those projected or assumed in these forward-looking
statements. Please also see Mondelēz International’s risk factors,
as they may be amended from time to time, set forth in its filings
with the U.S. Securities and Exchange Commission, including its
most recently filed Annual Report on Form 10-K and subsequent
Quarterly Reports on Form 10-Q. There may be other factors not
presently known to Mondelēz International or which it currently
considers to be immaterial that could cause Mondelēz
International’s actual results to differ materially from those
projected in any forward-looking statements it makes. Mondelēz
International disclaims and does not undertake any obligation to
update or revise any forward-looking statement in this press
release, except as required by applicable law or regulation.
Contact: |
Desiree Battaglia (Media) |
Shep Dunlap (Investors) |
|
+1 847 943 4772 |
1-847-943-5454 |
|
news@mdlz.com |
ir@mdlz.com |
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