Leading providers build on accelerators and
AI models to improve efficiency and flexibility for client use
cases, ISG Provider Lens™ report says
Retailers worldwide are turning to service providers for
tailored data analytics capabilities to gain an edge on
competitors, according to a new research report published today by
Information Services Group (ISG) (Nasdaq: III), a leading global
technology research and advisory firm.
The 2024 ISG Provider Lens™ global Specialty Analytics Services
report for the retail industry, the first in a series of three
vertical industry analytics reports from ISG, finds that
enterprises and providers are co-developing advanced analytics
solutions to improve planning, execution, flexibility and
responsiveness to customers and the market.
“Customization is crucial in retail analytics,” said Rajib
Datta, partner at ISG. “Off-the-shelf platforms provide many common
data capabilities, but retailers need to break away from the
pack.”
As e-commerce technologies mature and proliferate, retailers are
deriving more tangible benefits from the data generated by online
marketing and shopping activities, ISG says. Advanced analytics
tools tailored to the retail industry can reveal a customer’s
preferences and past behavior, even predicting what they are
looking for when they go to a company’s website or store. These
insights are helping retailers personalize customer experiences,
set prices and fine-tune the supply chain.
Companies are also teaming up with providers to optimize
marketing and promotions, ISG says. With customized analytics
tools, retailers use data on responses to loyalty programs and
advertising to determine which social media platforms and other
channels are most effective. This helps retailers find the right
mix of channels, maximizing return on investment.
Retailers also are seeking providers with accelerators and
pre-built AI and ML models to form the foundation for customized
tools, the report says. Most companies favor providers that take an
open IP approach, which lets the retailer retain ownership of the
IP in the solution.
Providers and retailers are beginning to use generative AI
(GenAI) for analytics in centers of excellence and proofs of
concept, indicating the technology has strong potential in the
field, the report says. Most of these applications are still
employee-facing and focused on process efficiency, but several
companies are deploying GenAI for customer-facing use cases and
creating measurable value. These deployments use components
including natural-language processing, computer vision and large
language models (LLMs) to solve complex business problems.
“Retailers have learned the value of data and technology,” said
Jan Erik Aase, partner and global leader, ISG Provider Lens
Research. “Using digital innovation to make processes more
efficient is a high priority.”
The report also explores other trends in retail analytics,
including retailers’ growing interest in environmental, social and
governance (ESG) performance and the rising importance of
protecting customer data.
For more insights into retail challenges relevant to advanced
analytics, including the difficulty of integrating siloed data and
the limitations of off-the-shelf analytics platforms, along with
ISG’s advice for addressing these issues, see the ISG Provider
Lens™ Focal Points briefing here.
The 2024 ISG Provider Lens™ global Specialty Analytics Services
report for the retail industry evaluates the capabilities of 18
providers in one quadrant: Retail.
The report names Fractal Analytics, HARMAN, MathCo, Tiger
Analytics and Tredence as Leaders.
In addition, ZS Associates is named as a Rising Star, a company
with a “promising portfolio” and “high future potential” by ISG’s
definition.
A customized version of the report is available from
Tredence.
The 2024 ISG Provider Lens™ global Specialty Analytics Services
report for the retail industry is available to subscribers or for
one-time purchase on this webpage.
About ISG Provider Lens™ Research
The ISG Provider Lens™ Quadrant research series is the only
service provider evaluation of its kind to combine empirical,
data-driven research and market analysis with the real-world
experience and observations of ISG's global advisory team.
Enterprises will find a wealth of detailed data and market analysis
to help guide their selection of appropriate sourcing partners,
while ISG advisors use the reports to validate their own market
knowledge and make recommendations to ISG's enterprise clients. The
research currently covers providers offering their services
globally, across Europe, as well as in the U.S., Canada, Mexico,
Brazil, the U.K., France, Benelux, Germany, Switzerland, the
Nordics, Australia and Singapore/Malaysia, with additional markets
to be added in the future. For more information about ISG Provider
Lens research, please visit this webpage.
About ISG
ISG (Information Services Group) (Nasdaq: III) is a leading
global technology research and advisory firm. A trusted business
partner to more than 900 clients, including more than 75 of the
world’s top 100 enterprises, ISG is committed to helping
corporations, public sector organizations, and service and
technology providers achieve operational excellence and faster
growth. The firm specializes in digital transformation services,
including AI and automation, cloud and data analytics; sourcing
advisory; managed governance and risk services; network carrier
services; strategy and operations design; change management; market
intelligence and technology research and analysis. Founded in 2006,
and based in Stamford, Conn., ISG employs more than 1,600
digital-ready professionals operating in more than 20 countries—a
global team known for its innovative thinking, market influence,
deep industry and technology expertise, and world-class research
and analytical capabilities based on the industry’s most
comprehensive marketplace data. For more information, visit
www.isg-one.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240806943292/en/
Press:
Will Thoretz, ISG +1 203 517 3119 will.thoretz@isg-one.com
Julianna Sheridan, Matter Communications for ISG +1 978-518-4520
isg@matternow.com
Information Services (NASDAQ:III)
過去 株価チャート
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