- No. 1 Flooring Franchise Adds Layers of Support with
Strategic Hires Boasting Decades of Collective Experience
- New Customer Experience-Centric Website Driving Unit Level
Economics
- Responsible Franchise Growth Reflective of 40 Openings and
40 Signings at Mid-Year Mark
ATLANTA, July 30,
2024 /PRNewswire/ -- Floor Coverings
International® (FCI), the No. 1 flooring franchise in North America, known for its locally owned
Mobile Flooring Showrooms® and knowledgeable teams of trusted
professionals, is doubling down on its all-time high performance
with the strategic hires of six new support team members to further
drive franchisee profitability.
No. 1 Flooring Franchise Adds Layers of
Support with Strategic Hires Boasting Decades of Collective
Experience
According to Floor Coverings International's Franchise
Disclosure Document, the top 50 percent of operators generated
$1.6 million in average revenue in
2023 with the top 10 percent operators grossing $3.3 million in average unit volume*. Both
figures represent all-time highs for the mobile home services
franchise, yet FCI is on a mission to grow these number even
higher.
Floor Coverings International continues to invest in its support
programs, announcing the strategic hires of:
- Matthew Judy, Vice President
of Performance Marketing – He brings over a decade of expertise
in digital marketing and franchise operations, consistently driving
innovation and growth. In his most recent role, he served in a
leadership capacity with Scorpion, a nationally recognized leader
in franchise marketing. His initial area of focus will be the
development and implementation of a roadmap for world-class
marketing programs that enables franchisees in achieving the goal
of a $2M+ business.
- Zac Burks, Director of
Strategic Development - Burks boasts an impressive 22-plus-year
history of leading high-performance multi-unit teams. His
responsibilities in this new role include coaching and directly
supporting franchise owners to successfully scale their business
and achieve maximum revenue potential.
- Lisa Tis, Director of Talent Acquisition – Backed by an
MBA and a keen business IQ, Tis brings a unique blend of business
acumen and recruitment skills to the table. She's able to
understand the unique requirements of franchise organizations. With
more than 15 years of experience in various senior-level
recruitment positions, she's dedicated to connecting growth minded
businesses with long-lasting candidate placements.
- Jennifer Faz, Director of
Field Marketing – Most recently she served as the Senior
Marketing Manager of Emerging Brands at Threshold Brands where she
was responsible for brand strategy for Men in Kilts. A franchisee
herself, Faz has a passion for helping lead owners toward success.
She is a strong advocate of multi-channel marketing coupled with an
unbeatable ground game and employs asymmetrical marketing
strategies to edge out competition.
- Matt Franz, Regional Director
of Operations – He spent the last 10 years with 1-800-GOT-JUNK?
Growing from a General Manager position to corporate support team
to head of a co-op, he has a knack for supporting franchisees with
their culture, systems, operations, and profitability. In his most
recent role, he helped an ownership group scale their business,
doubling unit count to six franchises achieving over $12M in overall sales.
- Jennifer Braucksieker,
Assistant Controller – With 15-plus-years of experience,
Braucksieker is responsible for leading and supporting Floor
Coverings International franchisees through the invoicing process,
co-op accounting and reporting, as well as managing all AP for the
company. Overall, she aims to innovate and automate existing
accounting and finance processes to better serve franchisees.
"The unwavering dedication and commitment of our enhanced
leadership team have been pivotal in driving our expansion efforts
and elevating our overall performance," said Tom Wood,
President & CEO of Floor Coverings International. "We
eagerly anticipate the impactful programs and initiatives this
exceptional group will implement."
Notably, Floor Coverings International proudly unveils its new
customer experience-centric website. The website enhances the
customer journey with features including a flooring quiz,
inspiration gallery, flooring tips, and more, as FCI positions
itself as the expert flooring advisor to help make customer visions
a reality.
Floor Coverings International's impressive support, commitment
to innovation, low-cost investment ranging from $154,400 – $341,000**, and revenue potential continues to
drive prospects to the franchise opportunity.
The rapidly growing brand reports strong mid-year growth with 40
openings and the signing of 40 new franchisees into its system in
2024. Making for a record-breaking consecutive quarters, these
numbers reflect a 25% growth increase year-over-year and
puts Floor Coverings International on the fast track to achieving
its goal of awarding 100 new franchisees and reaching 300 units
this year.
"Our recent strategic hires, robust support programs, and
comprehensive development efforts have been instrumental in
propelling our growth and enhancing our performance," said
Albert Hermans, Vice President of
Franchise Development at Floor Coverings International. "As a
result, we are thrilled to report that franchise leads are at an
all-time high – nearly up 40% year-over-year in the last 60 days.
These initiatives are not only strengthening our foundation, but
also paving the way for unprecedented success and expansion in the
coming years."
For more information about the franchise opportunity, please
visit https://flooring-franchise.com/ or call 877-559-3496.
About Floor Coverings International
Floor Coverings
International is the #1 Mobile Flooring franchise in North America. Utilizing a unique in-home
experience, the mobile showroom comes directly to the customer's
door with more than 3,000 flooring choices. Floor Coverings
International has 250-plus locations throughout the U.S. and
Canada with plenty of opportunity
for continued expansion. For franchise information, please visit
https://flooring-franchise.com/ and to find your closest location
go to www.floorcoveringsinternational.com.
*Please see Item 19 of the current Franchise Disclosure
Document for more information. Results may differ. There is no
assurance that any franchisee will perform as well.
**See Item 7 of the current Franchise Disclosure Document for
more information and context about the initial investment.
Media Contact: Kelly
Hammond, Khammond@fishmanpr.com
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SOURCE Floor Coverings International