Krispy Kreme® Announces Expansion Into Morocco
2024年8月5日 - 9:00PM
ビジネスワイヤ(英語)
Krispy Kreme, Inc. (NASDAQ: DNUT) today announced its inaugural
Moroccan shop will open on August 9, 2024. In partnership with
franchisee Americana, the company known for its iconic Original
Glazed® doughnuts and coffee will now be making doughnuts fresh
daily in Morocco.
The company’s strategy is clear: make fresh doughnuts available
in more places and keep reminding people of the joy that is Krispy
Kreme®. This expansion is part of their strategic growth plan to
bring its world-famous, fresh doughnuts to more consumers around
the globe through its capital-efficient hub and spoke model.
Why Morocco?
The selection of Morocco is motivated by its economic vitality
and the consumption habits of its population, who appreciate
moments of pleasure and conviviality. "Our decision to enter the
Moroccan market is part of our broader expansion strategy in the
Middle East and North Africa region," said Raphael Duvivier, Krispy
Kreme Chief Development Officer. "We know our iconic doughnuts and
coffee will add an extra touch of joy to Moroccan consumers and
bolster our presence in this crucial market."
Special events and promotions
To commemorate this exceptional opening, a grand festive event
is planned. Attendees will enjoy a variety of entertainment and can
participate in raffles for a chance to win exclusive prizes. Among
these prizes, a few fortunate guests will win a year’s supply of
Krispy Kreme doughnuts. Special offers and discounts will also be
available throughout the inaugural day.
A Diverse and Customized Offering
The shop will feature a varied selection of 12 doughnuts,
including the most popular and beloved flavors from around the
world. Among these treats, customers will find the iconic Original
Glazed as well as chocolate, fruit, and hazelnut creations. Krispy
Kreme will also introduce cream-filled and jam-filled doughnuts,
along with gluten-free and vegan options to satisfy all doughnut
lovers.
To cater specifically to Moroccan tastes, Krispy Kreme has
developed a range of exclusive doughnuts inspired by local flavors.
This includes a caramel doughnut, reminiscent of the sweetness of
dulce de leche and churros, two desserts particularly cherished in
Morocco. A cinnamon doughnut has also been created to reflect
traditional Moroccan flavors. Additionally, a lemon dream doughnut
celebrates the frequent use of citrus in Moroccan cuisine. Each
doughnut is made fresh daily, handcrafted, and decorated to ensure
an exceptional taste experience.
In addition to doughnuts, customers can enjoy a wide array of
beverages. The selection will feature classics made with 100%
Arabica coffee, renowned for its richness and quality, as well as
more original and refreshing drinks. Creamy cappuccinos, smooth
lattes, various teas, and fruit frappes will also be available,
perfectly complementing Krispy Kreme's doughnuts.
A Unique Shop Concept: The Hot Light Theatre Shop
The Moroccan shop will introduce the famous Hot Light shop
concept, also known as the "Theatre Shop," where consumers can
watch doughnuts being glazed and served fresh and warm directly
from the production line. This concept offers an immersive and
engaging experience, allowing customers to witness the captivating
process of Krispy Kreme doughnut making in real-time.
Partnerships with local suppliers
Committed to supporting the local economy, Krispy Kreme is
already collaborating with Moroccan suppliers for a significant
portion of its ingredients and materials. This collaboration will
be further strengthened after the shop's opening, fostering
sustainable and mutually beneficial relationships with local
communities and producers.
About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the
most beloved and well-known sweet treat brands in the world. Our
iconic Original Glazed® doughnut is universally recognized for its
hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme
operates in more than 35 countries through its unique network of
fresh doughnut shops, partnerships with leading retailers, and a
rapidly growing Ecommerce and delivery business with more than
14,000 fresh points of access. Our purpose of touching and
enhancing lives through the joy that is Krispy Kreme guides how we
operate every day and is reflected in the love we have for our
people, our communities, and the planet. Connect with Krispy Kreme
Doughnuts at www.krispykreme.com and follow us on social: X,
Instagram and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20240802942688/en/
Media contact: media@krispykreme.com
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