SOUTHAMPTON, England, Dec. 3, 2024
/PRNewswire/ -- Cunard has reported record-breaking bookings in
2024, following an exceptional year and the launch of its highly
anticipated ship, Queen Anne. From 1
January to 31 October this year, Cunard recorded an impressive
73,000 additional guest reservations compared to the same period in
2023, representing a 23% year-on-year increase.
This performance marks the highest number of guests booked
between 1 January and 31 October than in any equivalent period on
record. Both the UK and North American markets contributed
significantly to this success, with a 24% increase in guests
booking from the UK and 29% more from North America compared to 2023.
The arrival of Cunard's newest ship, Queen Anne, in May has been a key factor in this
growth alongside the launch of three new cruise programmes in 2024.
Winter 2026 and summer 2026 itineraries were introduced in March,
followed by the winter 2027 programme in October, further driving
demand.
As an iconic British brand, Cunard's global appeal continues to
grow, with more than half of bookings between 1 January and 31
October now originating from outside the UK. International markets
have shown particularly strong interest, with targeted marketing
campaigns in these regions driving a 22% increase in international
guest bookings over the past year.
In addition to international growth, Cunard continues to attract
both new and returning travellers. From 1 January to 31 October 2024, the brand saw a 49% rise in
first-time guests choosing to sail with Cunard compared to the
same period in 2023.
Katie McAlister, President of
Cunard, said: "As we look ahead to 2025, we are proud to report
record-breaking bookings that demonstrate the continued strength of
Cunard's commercial performance. As an iconic British brand with
growing international appeal, Cunard continues to attract
travellers from across the globe who are drawn to the timeless
elegance and modern luxury we provide. The launch of Queen Anne has been a key driver of this
success, increasing our capacity and capturing the imagination of
both loyal and first-time guests. These results are a testament to
the hard work of our teams and partners worldwide, who ensure
Cunard remains at the forefront of luxury travel."
For more information about Cunard, or to book a voyage, visit
www.cunard.com.
Notes to Editors
Social Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline
ABOUT CUNARD:
Cunard is a luxury British cruise line, renowned for creating
unforgettable experiences around the world. Cunard has been a
leading operator of passenger ships since 1840, and this year
celebrates an incredible 185 years of operation. 2025 is a
momentous year in Cunard's history, which will be marked with
several iconic land-based events and special Event Voyages. The
Cunard experience is built on fine dining, hand-selected
entertainment, and outstanding White Star service. From a
partnership with a two-Michelin starred chef, to inspiring guest
speakers, to world class theatre productions, every detail has been
meticulously crafted to make the experience unforgettable. A
pioneer in transatlantic journeys and round world voyages,
destinations sailed to also include Europe, the Caribbean, Alaska, the Far East and Australia.
There are currently four Cunard ships, Queen Mary 2, Queen
Elizabeth, Queen Victoria and
new ship, Queen Anne, which entered
service in May 2024. This investment
is part of the company's ambitious plans for the future of Cunard
globally, with the brand now boasting four ships in simultaneous
service for the first time since 1999. Cunard is based at Carnival
House in Southampton and has been
owned since 1998 by Carnival Corporation & plc. www.cunard.com
(NYSE: CCL) (LSE: CCL) (NYSE: CUK).
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SOURCE Cunard