Celebrate the Holidays With the Flavors of Cherry, Chocolate Beers From Anheuser-Busch
2007年11月15日 - 11:00PM
PRニュース・ワイアー (英語)
Michelob Celebrate Perfect for Sipping, Savoring with Desserts ST.
LOUIS, Nov. 15 /PRNewswire-FirstCall/ -- Hosts and hostesses who
are beginning to plan their menus for holiday meals and
get-togethers will want to include two special seasonal beers from
Anheuser-Busch -- Michelob Celebrate Cherry and Michelob Celebrate
Chocolate, a duo of richly aromatic, smooth, complex and balanced
lagers now available in most states through the end of the year.
(http://www.newscom.com/cgi-bin/prnh/20071115/AQTH014) New this
year, Michelob Celebrate Cherry is made with natural cherry juice
and aged on dark cherries, giving it a deep garnet color and the
flavor of black cherries. Michelob Celebrate Cherry is brewed with
Munich, carapils caramel malts and European aroma hops. Michelob
Celebrate Chocolate, introduced in 2006, is brewed with caramel and
roasted malts, and a variety of Hallertau/Tettnang and Alsace hops,
and aged on real cocoa beans, giving it a chocolate aroma and
complex dark cocoa taste. Both lagers are 8.5 percent alcohol by
volume (ABV). "These are truly special beers that look gorgeous and
are sinfully delicious," said Eric Beck, brewmaster,
Anheuser-Busch, Inc. "Serve them at room temperature, in crystal
snifters, to highlight each beer's elegant color and aroma."
Available in limited-edition, 24-ounce platinum bottles as well as
a gift pack, Michelob Celebrate Cherry and Chocolate make terrific
gifts for adults. The gift pack contains one bottle of each flavor
and two crystal snifters. "Serve these beers alongside a selection
of desserts," Beck suggested. "Michelob Celebrate Cherry pairs
wonderfully with a rich, fudgy chocolate cake while Michelob
Celebrate Chocolate tastes terrific with turtle cheesecake." Brewed
at Anheuser-Busch's St. Louis brewery, Michelob Celebrate Cherry
and Chocolate are part of the company's holiday and seasonal beer
program, which also includes Brew Masters' Private Reserve by
Budweiser, a Michelob Holiday sampler pack, Jack's Pumpkin Spice
Ale and Winter's Bourbon Cask Ale. For information on availability
of these brands or any Anheuser-Busch product, call 1-800-DIAL-BUD.
"Whatever the occasion, we want to ensure we have something for
everyone," said Cindy Trusler, brand manager, Anheuser-Busch, Inc.
"The superb taste and unique and sleek packages make them great
gifts for adults looking for an exceptional addition to their
holiday table." Based in St. Louis, Anheuser-Busch is the leading
American brewer, holding a 48.4 percent share of U.S. beer sales.
The company brews the world's largest-selling beers, Budweiser and
Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo
Modelo, Mexico's leading brewer, and a 27 percent share in China
brewer Tsingtao, whose namesake beer brand is the country's
best-selling premium beer. Anheuser-Busch ranked No. 1 among
beverage companies in FORTUNE Magazine's Most Admired U.S. and
Global Companies lists in 2007. Anheuser-Busch is one of the
largest theme park operators in the United States, is a major
manufacturer of aluminum cans and one of the world's largest
recyclers of aluminum cans. For more information, visit
http://www.anheuser-busch.com/.
http://www.newscom.com/cgi-bin/prnh/20071115/AQTH014
http://photoarchive.ap.org/ DATASOURCE: Anheuser-Busch, Inc.
CONTACT: Emily Ross, +1-314-577-9667, , or Laura Garner,
+1-314-577-9105, , both of Anheuser-Busch, Inc. Web site:
http://www.anheuser-busch.com/
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