Magic Lantern Group Retains Investment Bank Bentley Associates to Propel M&A Strategy NEW YORK, May 5 /PRNewswire-FirstCall/ -- Magic Lantern Group, Inc. , a leading North American licensor and distributor of educational content and e-learning delivery systems, announced today that the Company has retained New York-based investment bank Bentley Associates L. P., a financial advisor to middle market and growth companies, to direct the Company's merger and acquisition strategies. Magic Lantern Group CEO Bob Goddard, stated, "The purpose of our M&A strategy is to pursue complementary acquisitions that are both accretive to Magic Lantern Group and will build upon our core competencies for the worldwide digital media distribution of content. Bentley professionals bring an impressive track record in media and communications and have long-standing relationships with private equity and mezzanine funds, banks, market research firms, and other intermediaries and advisors, to assist us in launching our new mergers and acquisitions strategy. We are confident Bentley will provide us with expert financial guidance, as well as assist us in identifying favorable acquisition targets and strategic partners, which can create long- term shareholder value." About Bentley Associates L.P. Founded in 1990 and headquartered in New York City, Bentley Associates is comprised of senior level investment bankers, who provide a full array of advisory and private capital raising services to middle market and growth companies. Bentley's senior level investment bankers bring an average of approximately 20 years of transaction and client advisory experience with some of the world's leading investment banking firms to its clients. In 2003, Bentley professionals served over 60 clients. For more information, visit http://www.bentleylp.com/. About Magic Lantern Group, Inc. Magic Lantern Group, Inc. is a leading, global distributor of learning videos serving more than 10,000 schools, libraries and social agencies in North American and international markets. With 40,000 programs from 300 world- renowned producers including Disney Educational Media, Schlessinger, Annenberg/CPB and Dorling Kindersley, the Company's educational products include: Magic Lantern InSite(TM), a digital streaming video product for schools, libraries and universities and TutorBuddy(TM), an at-home e-learning product for students and teachers. Leveraging its position as one of the most highly respected brands in video educational delivery, the Company is pursuing multiple sales verticals to maximize total revenues. Magic Lantern Group operates three strategic subsidiaries: Magic Lantern Communications, a global distributor of video content to schools, universities and libraries; Magic Vision Digital Media Inc., an emerging provider of on-demand sports entertainment, health and corporate training digitized content; and Sonoptic Technologies, a leading provider of online, next-generation digital technology solutions. For more information, visit the Company's websites: http://www.magiclanterngroup.com/, http://www.tutorbuddy.com/, and http://www.magiclanterninsite.com/. Contact Information: For Investor Relations: Gary Geraci, National Financial Network, 781-444-6100 ext. 629, email: and visit: http://www.nfnonline.com/gml. At the Company: Bob Goddard, Magic Lantern Group, Inc., 905-827-2755 ext. 454, . At Bentley Associates LP: John Phillips, Jr., Managing Director, Bentley Associates L.P.; (212) 763-0352; http://www.bentleylp.com/. This Press Release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The company has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect the company's current beliefs and are based upon currently available information. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause the company's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. The company undertakes no obligation to update or advise in the event of any change, addition or alteration to the information catered in this press release including such forward-looking statements. DATASOURCE: Magic Lantern Group, Inc. CONTACT: Investor Relations, Gary Geraci of National Financial Network, +1-781-444-6100 ext. 629, ; or Bob Goddard of Magic Lantern Group, Inc., +1-905-827-2755 ext. 454, ; or John Phillips, Jr., Managing Director of Bentley Associates L.P., +1-212-763-0352 Web site: http://www.magiclantern.ca/ http://www.bentleylp.com/

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